Stephanie Loyd

Social Media Manager | Founder and CEO at Social Lock
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta, Georgia, United States, GE
Languages
  • English Full professional proficiency

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5.0

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Basha Coleman

If you’re not ready for your social media presence to make your business money, you’re in the wrong place. Stephanie has taken hold of Givelify’s social presence and grown it exponentially on her own in just over a year. Her unique approach to community management shines through in her well-informed strategy. Stephanie spearheaded Givelify’s first influencer program which increased followers and engagement in just 4 weeks with no unfollows or negative impact. Without her expertise in proactive social channel management, our content would be stagnant and limited in reach. She’s a key asset to the team and brings a wealth of knowledge in her craft.

Melissa Cruea, MBA

Stephanie was so great to work with at PrincetonOne! She's full of positive energy, always willing to take on new tasks and projects, is a quick learner, and is extremely professional. She's going to do some really great things in her career, and I'll truly miss her when she moves on!

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Experience

    • Advertising Services
    • 1 - 100 Employee
    • Social Media Manager | Founder and CEO
      • Nov 2020 - Present

      Social Lock is an agency that provides consulting, brand activation and brand management services on social media platforms. We make taking care of your social media presence easy, so you can lock in on what really matters to you - managing the business! Learn more: www.thesociallock.com Social Lock is an agency that provides consulting, brand activation and brand management services on social media platforms. We make taking care of your social media presence easy, so you can lock in on what really matters to you - managing the business! Learn more: www.thesociallock.com

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Social Media Marketing
      • Jul 2019 - Oct 2020

      • Solely manage Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube accounts • Curate and create original content using monthly content calendar • Manage Facebook group community • Create and manage all Facebook boosted posts and campaigns • Write creative briefs and drive marketing initiatives, delegating tasks and assigning processes • Actively seek out opportunities to insert brand into conversations through social listening • Monitor metrics of social accounts and identify areas for growth and improvement using Sprout Social and Google Analytics • Create influencer strategy and manage all communication between the influencers and brand • Respond to all engagements and direct message conversations (average 80/week) • Assist with other marketing department needs like blogs, emails, and internal events Highlights: • 45% increase in followers across platforms in one year • 103% increase in average engagement across platforms in one year Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • HR Specialist (Social Media | Branding | Marketing | Event coordinating | Sourcing | On-boarding)
      • Jun 2017 - Jul 2019

      Social Employer Branding/Recruitment Marketing Responsibilities: • Solely launched and maintained TRIMEDX Twitter, Facebook and LinkedIn accounts as of July 1, 2017 • Curate and create original content • Collaborate with marketing and talent acquisition project manager on creation of brand plan after the company rebrand in August 2017 and the overall strategy and tactical implementation of the employer brand on social channels. • Create and manage all Facebook Ads content and budget, monitor Google Analytics • Monitor metrics of social accounts and identify areas for growth and improvement. • Educate associates on social media trends in recruiting and employment branding through events and presentations • Host on-site branding events and coordinate social campaigns to drive awareness • Contribute to EVP planning sessions Strategic Sourcing Responsibilities: • Deliver on all talent acquisition sourcing needs • Full cycle-recruiting for specific positions as needed • Proactively build pipeline of candidates for hard to fill positions • Maintained relationships with account managers for job boards and other tools used by TA team • Attend industry conferences and career fairs nationwide to promote the company and attract top talent Highlights: • Increased impressions on Facebook by 1,065%, LinkedIn by 77%, Twitter by 56% within two years • Increased followers on Facebook by 103%, LinkedIn by 228%, Twitter by 33% within two years • Increased engagement on Facebook by 353%, LinkedIn by 583%, Twitter by 2,550% within two years • Attained 109 new followers across platforms from a single on-site branding event • Awarded “Core Value: Excellence Award” • Awarded “Core value: Innovation Award” twice • Awarded “Charis Communication Award” for successful marketing of community outreach efforts • Awarded “Individual Contributor Bonus” for above and beyond contributions to company (only given to a select number of high performing associates once a year) Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Quantitative Analysis of Business Experiential Learning Project
      • Aug 2016 - Dec 2016

      Took part in an integrative, collaborative and experiential approach to the quantitative analysis of business. Along with peers, I was tasked with assisting Community Health Network (CHNw) with understanding the communication preferences of its employees as part of an effort to increase employee engagement and to improve the overall effectiveness of its internal communications across the organization. • Met with Executive Director of Content and Communications for Community Health Network to acquire a clear understanding of internal communication issues within the organization • Interviewed nursing students, nurses in the field and key opinion leaders familiar with hospital communication networks • Conducted secondary research on communication in large organizations • Assisted with development of survey for employees to report satisfaction • Developed an understanding of a quantitative approach to problem solving • Developed an understanding of the analytical skills necessary to tackle contemporary problems in business Show less

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Talent Assesment Specialist
      • Dec 2015 - Aug 2016

      Through intense dedication to my studies early on in my college career, dedication to get ahead in the work force and time management skills I was able to balance working full time in my anticipated career field while going to school full time for two areas of study. After a full semester and summer, I made the decision to leave PrincetonOne to focus on my studies during my senior year of college. • Schedule and conduct initial screens to assess the capabilities of qualified candidates to work in professional pharmaceutical positions. • Correspond with candidates to provide updates and maintain professional relationships • Counsel candidates on career opportunities, benefits, and corporate culture • Maintain excellent knowledge of BrassRing Applicant Tracking database and iCIMS • Communicate with Hiring Managers, Regional Directors and Zone Directors regarding drug screen and background check statuses, keeping in mind anticipated start dates and training initiatives. • Perform background checks daily utilizing HireRight HCM system and MVR • Scheduled candidates for national panel hiring events consisting of 100-350 candidates • Created reports based on candidates clarifying questions regarding compensation expectations, most recent base salaries, stock options, RSU's and current benefits in order to gain a clear picture of a fair compensation package offer • Developed excellent knowledge of pharmaceutical industry and managed care policies • Asked to create guides and training documents for new hires and other teammates based on demonstrated abilities • Developed communication, relationship building and time management skills necessary to perform daily tasks • Nominated for Employee of the Month within two months of employment, and July 2016 • Experience working with Shire Ophthalmology Business Unit expansion, Ironwood Pharmaceuticals Gastroenterology attrition and Ironwood Zurampic Expansion Show less

Education

  • Marian University
    Bachelor’s Degree, Sociology and Business Administration
    2013 - 2017

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