Smaro Makropoulou

Content Marketing Manager at finloup
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Contact Information
us****@****om
(386) 825-5501
Location
Greece, GR
Languages
  • English Native or bilingual proficiency
  • Greek Native or bilingual proficiency
  • Spanish Elementary proficiency

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Bio

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Credentials

  • B2 Spanish Language Certificate
    National Foreign Language Exam System (KPG)
    Jun, 2021
    - Nov, 2024
  • Digital & Social Media Marketing Certification
    AKTO
    Feb, 2020
    - Nov, 2024
  • Certificate Of Proficiency in English - C2
    University of Michigan
    May, 2008
    - Nov, 2024
  • ECDL core
    Knowledge and Skills of Informatics - Internet, Office suit, Windows
    Jun, 2007
    - Nov, 2024

Experience

  • finloup
    • Greece
    • Financial Services
    • 1 - 100 Employee
    • Content Marketing Manager
      • Jan 2022 - Present

      - Crafting and implementing all marketing and communication strategies (online & offline). - Crafting, implementing and monitoring company's presence across various social networks. - Crafting and implementing SEO strategy (keyword research, optimizing website, writing blog posts). - Crafting and implementing email marketing strategy. - Ensure and maintain the consistency of brand's tone of voice across all channels (online & offline). - Responsible for communicating with partner merchants and coordinating all the co-marketing activities. Show less

  • FLIP NEW MEDIA
    • Greece
    • Advertising Services
    • 1 - 100 Employee
      • Feb 2021 - Jan 2022

      - Managing a team of 1 Social Media Manager and 1 Copywriter.- In charge of conceiving concepts & ideas for campaigns and activations and directing the creative approach of the visuals for B2C & B2B businesses.- Participating in clients meetings - Both new leads and existing partners.- Participating in strategy design and implementation for B2C & B2B businesses.- Working with leading brands of various industries (Friesland Campina, Royal Canin, Fast Ferries etc).- Communicating with existing clients day-to-day.- Communicating with third-party media and content creators. Show less

      • Dec 2019 - Feb 2021

      - Creating engaging copies accross digital channels (social media, emails, websites) and offline channels (print ads, radio scripts).- In charge of creating monthly content social media calendars for B2C & B2B businesses.- Participating in brainstorming & research for new campaigns & activations.- Working closely with the Designers Department.- Account management of some accounts (day-to-day communication with clients, project management).

  • PROTO THEMA, Newmoney.gr
    • Greece
    • Business Journalist
      • Oct 2018 - Dec 2019

      - Business news reporting. - Interviews with business personas and editorials on startups. - Stock market monitoring & reporting. - Business news reporting. - Interviews with business personas and editorials on startups. - Stock market monitoring & reporting.

  • mononews.gr
    • Greece
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Business Journalist
      • Mar 2018 - Oct 2018

      - Business news reporting. - Business Stories/editorials. - Newsroom editor. - Business news reporting. - Business Stories/editorials. - Newsroom editor.

  • Pressenza - International Press Agency
    • Editor
      • Feb 2018 - May 2018

  • SOLIDARITYNOW
    • Greece
    • Philanthropy
    • 1 - 100 Employee
    • Press Office Intern
      • Oct 2017 - Mar 2018

      - Social Media Copies - Interviews transcriptions. - Communication texts translations (press releases etc.) - Social Media Copies - Interviews transcriptions. - Communication texts translations (press releases etc.)

  • Private Tutor
    • English Language Teacher
      • 2015 - Jan 2017

      Private English teaching Private English teaching

Education

  • Aristotle University of Thessaloniki (AUTH)
    Master's degree, Digital Media, Communication and Journalism - Risk Communication and Crisis Journalism
    2016 - 2017
  • Aristoteleion Panepistimion Thessalonikis
    Bachelor, Journalism and Mass Communication
    2011 - 2016

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