Experience

Diusapet

• Italy
• Food Production
• 1 - 100 Employee

• Marketing Manager

  • Jan 2022 - Present

• Marketing support

  • Jul 2021 - Dec 2021



Hemp Evolution

• Poland
• Wellness and Fitness Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Apr 2021 - Dec 2021

  - Develop and deliver the digital marketing strategy across paid performance channels, including social, search, display, affiliates and partnerships, with a focus on customer growth - Build a forward looking marketing campaign calendar, maximising key moment to drive customer growth and engagement - Develop and execute best in class content and campaigns that align to the marketing campaign calendar and overall digital marketing strategy - Lead digital marketing analytics with an ability to review campaign results and adjust strategy and budgets accordingly. - Drive the SEO and Pay Per Click marketing approach with budget review and management - Marketing budget management, forecasting and KPI control, ensuring effective measurement and insights are in place for all digital and partner marketing activities. Show less



Farmina

• Italy
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Marketing Manager

  • May 2018 - Mar 2021

  • Defining, planning and implementation of promotional activities of Farmina Pet Foods on Polish market• Manages implementation of the Direct Marketing activities, Visual merchandising and Marketing plan on POS ensuring it is in line with standards• Active on social networks and specialized pet food forums in building brand image of Farmina• Analysis of marketing activities and actions performed and calculation of ROI• Analyzing market trends and competitiors activities• Defining and creating new and innovative marketing materials• Optimization of costs and suppliers of marketing materials Show less

• Digital Marketing Manager

  • Jan 2018 - May 2018

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, optimize spend and performance based on the insights• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Instrument conversion points and optimize user funnels• Collaborate with vendor partners• Responsible for Farmina eShop and WebApps Show less



Groupon

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Online Merchandising Specialist (italian market)

  • Mar 2017 - Jan 2018

  • maintain planning documents • management of marketing campaign strategy (SEO, SEM) • asset creation • ensure that deals are built correctly and online • price and brand verification checks • manage multiple tasks from multiple EMEA regions simultaneously. • maintain planning documents • management of marketing campaign strategy (SEO, SEM) • asset creation • ensure that deals are built correctly and online • price and brand verification checks • manage multiple tasks from multiple EMEA regions simultaneously.



LoveTheSign

• Italy
• Design Services
• 1 - 100 Employee

• Web Content Editor

  • Jan 2016 - Oct 2016

  • SEO translations • web content and blog traslations • Facebook's post and Newsletter preparation • contact with the clients • SEO translations • web content and blog traslations • Facebook's post and Newsletter preparation • contact with the clients