Experience

Dreamstyle Remodeling

• United States
• Construction
• 100 - 200 Employee

• Design Consultant / Outside Sales Representative

  • Jan 2023 - Present



L'ange Hair

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President of Communications

  • Aug 2020 - Feb 2022



SexyHair

• Personal Care Product Manufacturing
• 200 - 300 Employee

• Director of Digital Communications and Social Media Marketing

  • May 2018 - Aug 2020

  DIGITAL COMMUNICATIONSAs Director of Digital Communications & Brand Experience, I provide executive-level leadership with full accountability for revenue growth initiatives and a $5M budget. I develop and implement communications plans and establish strategic direction for the design and production of brand-extending and cross-channel communications initiatives, including advertising, PR, website, digital and social media.A few key achievements during from this engagement include:~ Led ideation and development of integrated communications and social media campaigns, ensuring a unified brand voice across all consumer touchpoints. ~ Wrote, created, and produced exciting and interesting multi-platform marketing content for online, and social media.~ Spearheaded rebranding initiatives through ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.~ Planned and executed strategic philanthropy fundraising event in support of charity partner and secured $1M+ in charitable donations. ~ Strategized agency presence and built relationships across broad spectrum of press: industry trades, national publications, business, entertainment, creative, digital/innovation/technology categories.~ Contributed thought leadership and strategic messaging as brand ambassador and keynote speaker at a variety of conferences and events. Show less

• Director of Corporate Communications

  • May 2006 - May 2018

  EXPERIENCESexy Hair, Chatsworth CADirector of Corporate Communications 2012 to 2018Manager of Corporate Communications 2006 to 2012Promoted through roles of increased scope and accountability, I advanced from Manager of Corporate Communications to the most recent role of Director of Corporate Communications. In both roles I developed communications strategies and programs that enhanced the brand image and clearly articulated the company’s story, accomplishments, and business strategy to internal and external stakeholders. A few highlights from this experience include:~ Built key external partnerships and evangelized the brand within industry and trade groups as well as the media; Beautycon, Ipsy, American Idol and Create Cultivate.~ Organized and managed all aspects of corporate events, resulting in flawless execution of multi-day conferences, festivals, shareholder meetings, and sales rallies. ~ Provided strategic direction, digital platform management, and user experience design for company’s first e-commerce website. Show less



Wella Service GmbH

• Personal Care Product Manufacturing
• 1 - 100 Employee

• National Event Manager

  • 2001 - 2005

   Coordinated incentive tours and events for customer loyalty program.  Coordinated incentive tours and events for customer loyalty program.



Sebastian International, Inc.

• United States
• Manufacturing

• Public Relations

  • 1997 - 2001

   Spearheaded philanthropic efforts to raise money for variety of children's organizations.  Spearheaded philanthropic efforts to raise money for variety of children's organizations.