Experience

The DMI Group, Inc

• United States
• Advertising Services
• 1 - 100 Employee

• Director - Omnichannel Acquisition & Strategy

  • Nov 2021 - Present

  • Lead the building, development, and delivery of strategic multi-channel marketing plans using data and research to drive decisions.• Translating data analysis and solid, strategic rationale into actionable recommendations, present plans to clients and new business prospects.• Act as the subject matter expert, showing strong understanding of differences in marketing to clients in differing verticals and environments.• Identify/define targeting strategy and prioritize audience segments to best support objectives.• Lead budget allocations for all channels based on anticipated ROI and campaign goals.• Identify key data points and measurements to show the impact of approach and strategy on the client’s business.• Ensure excellent data insight, management, and quality strategies are implemented for the client.• Monitor performance of marketing plans against goals and make recommendations to optimize and pivot when necessary.• Strategize and share knowledge cross-functionally to ensure ongoing development for new and/or more efficient processes.



Integrity Staffing Solutions

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Sr. Market Sourcing Strategist & Buyer

  • Aug 2019 - Jun 2021

  • Partner with Senior Leadership, Directors, Account Managers, and Recruiting Managers to forecast and implement sourcing and staffing strategies to meet business demand.• Develop scalable solutions that capture the best talent and most diverse candidates at the lowest cost. • Translate organizational needs into nationwide and local sourcing tactics for multiple client locations.• Identify opportunities to re-imagine high-volume recruiting and hiring through intelligent automation processes.• Report out analyses of daily, weekly, and monthly reporting of hiring via key performance indicators.• Create and implement sourcing strategies to include current labor pool utilization, talent pool conversion, and other channel resources.• Partner with Field Recruiting, Operations, Finance, and Marketing teams to optimize labor requirements and ensure our social media, grassroots, creative, and sourcing teams are in alignment with plans to fill client needs and demonstrate success through return on investment.• Monitor and positively impact the cost per hire budgets through oversight of labor acquisition, advertising, and additional talent acquisition costs.• Manage and build processes to optimize candidate cycle time, conversion rates, and applicant funnel metrics to benchmark future needs.• Analyze historical throughput and candidate capture rates to ensure we are providing appropriate guidance to field and that support teams facilitate output of candidates at the local level.• Exceed associate experience service levels, and KPI’s measured by hiring activity results and defect reduction.

• Sr. Media Planner & Buyer - Strategic Recruiting/Operations Specialist

  • Jul 2013 - Jun 2021

  • Manage a multi-million dollar budget to produce effective marketing and media plans and direct the changes required to align with teams across the business to meet our organizational goals and strategic vision.• Direct a team of specialists executing nationwide television, radio, digital, community engagement, grassroots campaigns and hiring events including approval of all communications and creative assets.• Act as the primary contact for all media vendors and outside agencies including sourcing, vetting, rate negotiation, and contract approval/execution. • Review and interpret operational reports to project sales, determine profitability, and manage costs. • Audit and analyze data against a variety of key performance metrics and indicators to project business, staffing, and marketing needs.• Guidance and regulation of operational, recruiting, and sourcing procedures to a nationwide network of onsite and office-based personnel supporting local retail offices as well as HVH (high volume hiring) recruiting centers for Amazon.com, Target, American Eagle, and additional clients.• Weekly meetings with regional leadership and account managers to guarantee a high level of local engagement, clearly convey expectations and standards, and to ensure compliance in consistency of product, message, and delivery of exceptional client and associate experience.



Nevada Forms & Print Specialists

• Business and Operations Manager

  • Dec 2009 - Oct 2012