Experience

Asahi Beverages New Zealand
• New Zealand
• Food and Beverage Services
• 1 - 100 Employee
• Benefits & Reporting Lead

  • Apr 2023 - Present


Wellington North Badminton

• New Zealand
• Spectator Sports
• 1 - 100 Employee

• General Manager

  • Aug 2018 - Apr 2023

  I joint Wellington North Badminton at a time when it needed to be revitalised and rebuilt from the ground up: - Taking charge and leading the development of the operational strategy to provide the best badminton experience in the capital region. The player base quadrupled to circa 2.5k. - Establishing and building strong commercial relationships with local businesses to leverage resources to deliver badminton in a challenging social and economic region. - Deploying sound financial stewardship to provide financial stability to enable continued investment in the organisation's delivery capability, improvement to one of the best purpose-built badminton facilities in the region and strengthened its balance sheet position despite the impacts of COVID-19. - Digitalised and automated stadium operation to maximise efficiency and profitability. Revenue increased by 70% and improved the annual surplus margin from 2.5% in 2018 to 12% in 2020. - A 134% increase in participation compared to 2019 (totalling 4300 participants). - Delivered the biggest sanctioned tournament in New Zealand, with finals live-streamed to Sky Sport Next capturing circa 1.5k views. Show less



Inland Revenue NZ

• New Zealand
• Government Administration
• 700 & Above Employee

• • May 2018 - Jul 2018

• • Feb 2017 - Jul 2018

  Developed detailed change analysis and impact assessments from design definitions and direct customer feedback. Contributed to the creation of prescribed treatment plans that manage, communicate and educate 1.7 million business customers and 20,000 tax professionals with personalised content such as direct marketing, how-to guides and videos. Lead customer readiness assessment using various methods such as phone interviews, online surveys and first-click testing.

• • Jul 2016 - Feb 2017

  Facilitated workshop by introducing Design Thinking methodology to explore customer insights based on existing data collated. Created customer personas to inform intervention design, ensuring fit for purpose treatments targeting different personas and customer behaviours. (Hidden Economy Programme)

• • Mar 2015 - Jun 2016

  Built effective working relationships with key programme stakeholders, particularly the Hidden Economy (HE) Programme Lead, the HE Working Group and the Programme Sponsor. Facilitated planning workshops with Work Stream Leads to prioritise their work backlog to achieve programme goals.

• • Jan 2014 - Mar 2015

  Supported the entire leadership team (1 director, 5 managers) as an executive assistance. Led a successful initiative to improve the process for Inland Revenue issued documents requiring validation by the Authentication Unit of the Department of Internal Affairs. This resulted in a more seamless experience for mutual customers, reducing both time and effort for them and duplication of efforts for staff.

• • 2013 - 2014

  Inbound calling, specialised in Income Tax, Working for Family tax credit and Student Loans, GST



Stripe the Web

• Designer, Project Manager

  • 2011 - 2013

  Led a tight-knit team to introduce a new online ordering process with improved user centric design, resulting in a refined online customer experience and streamlined internal process for staff. Led a tight-knit team to introduce a new online ordering process with improved user centric design, resulting in a refined online customer experience and streamlined internal process for staff.


Jim Belt Creative
• Freelance Graphic and Web Designer

  • 2011 - 2013
• Customer Service Specialist

  • 2008 - 2011

  Inbound calling specialised in Income Tax, Working for Family Tax Credit, Student Loans and GST. Inbound calling specialised in Income Tax, Working for Family Tax Credit, Student Loans and GST.