Shane M. Liebler
Director of Content Development at ABC Creative Group- Claim this Profile
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Topline Score
Bio
David Winters
Shane was a hard-working reporter who never accepted anything at face value. He dug into the facts and unearthed some quality stories!!
Amy Dumas
Shane is a pleasure to work with in every way. His sense of humor is only rivaled by his unending toolbox of writing and communication skills. He brings a fresh perspective to the team and is always ready to contribute. He is an all around great co-worker.
David Winters
Shane was a hard-working reporter who never accepted anything at face value. He dug into the facts and unearthed some quality stories!!
Amy Dumas
Shane is a pleasure to work with in every way. His sense of humor is only rivaled by his unending toolbox of writing and communication skills. He brings a fresh perspective to the team and is always ready to contribute. He is an all around great co-worker.
David Winters
Shane was a hard-working reporter who never accepted anything at face value. He dug into the facts and unearthed some quality stories!!
Amy Dumas
Shane is a pleasure to work with in every way. His sense of humor is only rivaled by his unending toolbox of writing and communication skills. He brings a fresh perspective to the team and is always ready to contribute. He is an all around great co-worker.
David Winters
Shane was a hard-working reporter who never accepted anything at face value. He dug into the facts and unearthed some quality stories!!
Amy Dumas
Shane is a pleasure to work with in every way. His sense of humor is only rivaled by his unending toolbox of writing and communication skills. He brings a fresh perspective to the team and is always ready to contribute. He is an all around great co-worker.
Experience
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ABC Creative Group
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United States
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Advertising Services
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1 - 100 Employee
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Director of Content Development
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Feb 2013 - Present
• Head copywriter and proofreader responsible for development of all copy for all clients and projects on all platforms. • Senior Editor of bi-monthly The Volunteer Firefighter magazine. • Develops topics for the agency e-communications and blog posts. • Works with Creative Team to develop new concepts and messaging for all clients and projects. • Works with Creative Team to develop social media campaigns and strategies. • Works with Web Department to develop content and organization of content. • Works with Media Department to develop content marketing-related and SEM campaigns. • Works with Video Department to produce projects. • Content representative in strategy meetings for all clients. Show less
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State University of New York at Oswego
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United States
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Higher Education
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700 & Above Employee
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Associate Director for Content
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Feb 2008 - Feb 2013
* Associate editor, Oswego alumni magazine * Editor, Lake E-ffect monthly alumni enewsletter and Oswego Parents enewsletter * Web and social media manager * Development publication copywriter/editor * Internship coordinator * Associate editor, Oswego alumni magazine * Editor, Lake E-ffect monthly alumni enewsletter and Oswego Parents enewsletter * Web and social media manager * Development publication copywriter/editor * Internship coordinator
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The Citizen News
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South Africa
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Internet News
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100 - 200 Employee
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Staff writer
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Dec 2006 - Jan 2008
* Cayuga County government reporter for the 2006-07 New York State Associated Press “Newspaper of Distinction” in the under-25,000 circulation class * Co-founder and primary author of a weekly business page * Newsroom representative on a team developing pilot program that will introduce middle and high school students to journalism * Cayuga County government reporter for the 2006-07 New York State Associated Press “Newspaper of Distinction” in the under-25,000 circulation class * Co-founder and primary author of a weekly business page * Newsroom representative on a team developing pilot program that will introduce middle and high school students to journalism
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Watertown Daily Times
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Newspaper Publishing
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1 - 100 Employee
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Staff writer
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Apr 2005 - Dec 2006
* Covered government, business and education in Massena bureau for 30,000 circulation paper * Contributed regular weekend features in addition to daily assignments * Covered government, business and education in Massena bureau for 30,000 circulation paper * Contributed regular weekend features in addition to daily assignments
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Wellsville Daily Reporter
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United States
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Newspaper Publishing
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1 - 100 Employee
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Staff writer
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May 2003 - Apr 2005
* Covered county government and court beats for 5,000 circulation paper (12,000 Sunday) * Edited copy and proofread pages * Covered county government and court beats for 5,000 circulation paper (12,000 Sunday) * Edited copy and proofread pages
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Education
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1999 - 2003
St. Bonaventure University
B.A., Journalism/Mass Communication -
1995 - 1999
De La Salle Collegiate
Community
