Krista Allen

Vice President, Sales & Operations at ActiveJunky.com
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

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Chris Griego

I had the privilege of managing Krista for almost 3 years at two different companies. Krista is an exceptional relationship builder, manager, and trainer. She's extremely organized, diligent, and professional in managing and growing her own accounts as well as creating and building the foundation for an entire department to do the same. I would welcome the opportunity to work with her again.

LinkedIn User

Krista is dedicated, accountable and has a strong desire to improve internal processes and most importantly the client experience. I worked with Krista directly on several accounts, in addition to several projects on a daily basis on the operations side for this early phase start up. I was impressed with Krista’s ability to quickly adapt to her role in the technology space, not coming from a SaaS background. Krista would be an asset to any organization and I'd welcome the opportunity to work with Krista in the future.

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Credentials

  • Data Management Badge
    Salesforce Trailhead
  • UI Customization Badge
    Salesforce Trailhead

Experience

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Vice President, Sales & Operations
      • Jan 2023 - Present

    • Director of Account Development
      • Apr 2019 - Present

      - Responsible for Account Management & Customer Service Teams- Drive, manage, and optimize all advertiser partnerships including new business development- Negotiate Commissions & Ad Spend with top Advertisers- Responsible for scheduling, collection of creative assets, and execution of all contracts, including on site and email exposure. - Point on forecasting monthly revenue for Commissions and Ad Spend, and providing weekly updates to leadership - Analyze sales and advertising campaign data to identify growth opportunities

    • Senior Account Manager
      • Jul 2016 - Present

      - Lead for Purch Group's multi-million dollar e-commerce properties - Active Junky & ShopSavvy.-Drive, manage, and optimize all affiliate marketing partnerships including new business development. -Negotiate commission rates and ad spend with key partners for ongoing brand promotion as well as supporting major client initiatives. -Responsible for the scheduling, collection of creative assets, and execution of all advertising contracts, including on site exposure & email.

    • Russian Federation
    • Business Consulting and Services
    • Director of Customer Success
      • Aug 2015 - Jun 2016

      - Built team of Account Managers and CSR’s from the ground up. - Was point on scoping Salesforce customization and Desk.com integration. - Maintained 100% retention rate while transitioning customers through two major version changes to the software. - Created and implemented processes for all tracking, staging, testing, provisioning and packaging of devices (iPads, iPhones, etc.) that were deployed to customers (including Mobile Device Management software) - Managed 15 vendor relationships, including Apple and AT&T, and created post-sale implementation process to integrate all of them ensuring a seamless customer experience. - Created a custom billing tracker in lieu of sophisticated platform so that I could track and account for all customer billing and report to VP and CEO.

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Sr. Manager, Strategic Partnerships & Business Development
      • Jan 2015 - Sep 2015

      - Managed team of Account Executives responsible for over $30M of company revenue. - Developed and facilitated training program for all new Account Executives joining the team.- Worked closely with the head of sales to coordinate channel sales programs and ensure a successful launch.- Delegated new partnerships to Account Executives based on opportunity, current relationship of the account, and the AE’s current portfolio of accounts.- Personally responsible for $7M (grown from $4M) in revenue including six of the company’s top twenty revenue driving accounts. - Conduct opportunity analysis on existing corporate and national accounts in order to prepare and present recommendations to clients.- Regularly communicate with clients to provide training on new features, assist with specific questions, and get ahead of potential road blocks. - Closely collaborated with sales, finance, marketing, legal, design, etc. to ensure client needs were met.

    • Account Executive, National Accounts & Business Development
      • Aug 2014 - Jan 2015

      - Develop and manage key relationships with some of the largest players in the home improvement space. - Gathering and thoroughly analyzing relevant data to develop actionable account management and development plans. - Renewing and negotiating contracts. - Coordinate with internal departments to ensure all client needs are being met. - Lead webinars, conference calls, and face to face visits with clients.- Responsible for over $8M in company revenue

    • Senior Account Executive
      • May 2014 - Aug 2014

      - Support and managed the Department, Office & School, Clothing, Pets, Kids, Communications, Jewelry, Gift and Food verticals which included ten of the company's top twenty revenue driving accounts.

    • Account Executive
      • May 2012 - Apr 2014

      - Support and manage the Home & Garden, Office & School, Clothing, Pets, Kids, and Communications verticals which includes five of the company's top twenty revenue driving merchants. - Responsible for campaign optimization and cross selling of advertising space, increasing commissions, and managing Social Media. - Analyze sales and advertising campaign data to help identify growth opportunities and determine which programs will offer maximum return for both the advertiser and ShopAtHome.

    • Inside Sales Representative
      • May 2011 - May 2012

      -Upsold and renewed existing contracts with companies. -Responsible for sales in Quebec and Eastern Canada (many of my clients spoke very little English) -Territory consisted of contracts up to $200,000 in value -Upsold and renewed existing contracts with companies. -Responsible for sales in Quebec and Eastern Canada (many of my clients spoke very little English) -Territory consisted of contracts up to $200,000 in value

    • United States
    • Retail
    • 700 & Above Employee
    • Department Manager
      • Oct 2010 - Apr 2011

      -Provided exceptional customer service to all customers. -Worked with my team on training as well as sales initiatives. -Merchandised inventory daily. -Worked closely with buyers on product flow through the department to ensure that we had the most in demand products for our customers. -Provided exceptional customer service to all customers. -Worked with my team on training as well as sales initiatives. -Merchandised inventory daily. -Worked closely with buyers on product flow through the department to ensure that we had the most in demand products for our customers.

Education

  • University of Colorado at Boulder
    Bachelor of Science (B.S.), Business Administration and Management, General
    2006 - 2010
  • Northglenn High School

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