Experience

Upheal

• United States
• Mental Health Care
• 1 - 100 Employee

• Sr. Product Manager

  • May 2023 - Present

  We're on a mission to free up mental health professionals from admin tasks, so they can focus on providing better care. We're on a mission to free up mental health professionals from admin tasks, so they can focus on providing better care.



Radiant Promotions, s.r.o.

• Prague, The Capital, Czech Republic

• Co-Owner

  • Apr 2015 - Present

  • Promoting cultural events (as secondary, hobby-like activity) in a family-co-owned business • Full-scope event management, including budgeting, booking venues, marketing the event, arranging ticketing deals, and artist contracts. • Notable events included multiple stand-up comedy shows of Irish comedian Dylan Moran in Czechia since 2015. The latest show We Got This in April 2023 - sold-out Prague Congress Centre (2.8k seats). • Promoting cultural events (as secondary, hobby-like activity) in a family-co-owned business • Full-scope event management, including budgeting, booking venues, marketing the event, arranging ticketing deals, and artist contracts. • Notable events included multiple stand-up comedy shows of Irish comedian Dylan Moran in Czechia since 2015. The latest show We Got This in April 2023 - sold-out Prague Congress Centre (2.8k seats).



Aircasting

• Czechia
• Media Production
• 1 - 100 Employee

• Co-Founder & Product Manager

  • Mar 2022 - Sep 2023

  We created Aircasting as a self-service database of actors for video productions & creative agencies. It’s a full-service agency now, the only one in Czechia casting talent with its proprietary web platform. • Created strategy and executed tasks related to launching a new dedicated web platform • Defined and kept verifying usability and core features, solicited client feedback • Set up basic business intelligence (for budgets, and cash flows), and ensured legal compliance • Led sales process, acquired recurring clients and established partnerships • Grew the talent base from scratch to +10k actors over a few months • Clients & brands Aircasting was used for: Flux Films (Livesport, Škoda, Seznam), Ogilvy (T-Mobile), Silencio (Ikea, Pilsner Urquell), Boogie Films (Tatra Banka). Show less



Avast

• Czechia
• Computer and Network Security
• 700 & Above Employee

• Product Manager

  • Mar 2019 - Dec 2021

  • Responsible for flagship Avast & AVG Antivirus products (Windows platform; 200 million users).• Owned and planned product roadmap (10-11 major releases per year).• Co-shaped the product strategy (in quarterly OKR framework).• Continuously prioritized dev work (mostly in the Scrum regime) based on user research outputs.• Involved in many product areas, with the primary focus on the UI team (approx. 12 C++, JS devs ).• Specified product improvements and tasks, set up its KPIs, and evaluated its impact.• Interacted daily with leads of development, sales, UX & design.• Frequently led cross-team collaboration with marketing (e.g. scaling rebranding), business intelligence (defined tracking requirements), ops, user acquisition, customer support, etc.• Led ad-hoc squads handling serious negative events (licensing issues, crash fixes updates, etc.)• Hands-on activities included feature-flag control, stage rollouts;• Involved in frequent in-app tests (5-10 in a month) - either directly prepared concepts or approved variants. Configured user segments to enable company-wide AB testing.• Notable projects:◦ Led a complete UI redesign & in-app messaging overhaul with instant and consistent 5-8% sales increment across upsell touchpoints.◦ Initiated a change of making crucial parts of the app remotely configurable; e.g. for core user interaction touchpoint SmartScan (+20% scan finish ratio by introducing skippable steps, scan components order alternations, dynamic upsell & cross-sell offers, etc.).◦ Delivered in-app touchpoints for Google Chrome distribution as an indirect monetization method. Modular system for contextual offering in the installer, during onboarding, triggered by an event, etc. (continuous quarterly 20-40% attach rate improvements).◦ Led portfolio simplifications, with user migrations plans (multi-tier to multi-device focus). Show less

• Senior Ecommerce Manager

  • Apr 2014 - Mar 2019

  • Team member of the Consumer Sales Unit monetizing the Avast/AVG portfolio of products in areas of Protection (Antivirus), Performance (Cleanup), and Privacy (VPN, Password Manager).• Led a team of eCommerce Specialists (up to 5) responsible for worldwide online sales with individual product run rates of up to $4,5M MRR in acquisitions bookings.• Main focus: free-to-paid, 1st purchase in-app purchases.• Constructed 150+ AB tests for optimizations of purchase flows and conversion funnels (A/B testing of prices, messages, layouts); evaluated cross-sells & attach rates of carts, etc.• Co-invented and arranged new upsell triggers or in-app targeting parameters.• E-commerce routines: forecasting & planning, data analysis.• Notable achievements:◦ As a team, we continuously delivered single-digit (6-9%) year-over-year growth for matured products (Avast & AVG Internet Security).◦ Created cross-sell paths & trigger opportunities for newly launched products like Avast Cleanup (e.g. grew 4x MRR in 6 months to get on par with core antivirus bookings). Show less



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Manager of Online Marketing

  • May 2010 - Mar 2014

  • Team member of the gaming publisher with a dominant market share in the region. • Led a team of digital specialists, content managers, and community coordinators - up to 10 people in CEE region (Czech Republic, Hungary, Slovakia). • Created and executed (country-specific) marketing plans for launching and sustaining major gaming franchises. • Heavy lean on sales support, and budgeting responsibility for related activities. • Co-created the strategies for online channels & social networks (at the time, the most prominent gaming social channels in a region with +200k fan base). • Established a community program addressing key influencers / bloggers / fan sites. • Supervising CRM campaigns: emailing, online hubs, and forums. • Organized events and secured the presence of EA at local festivals and expos. • Managed online performance campaigns, directly or via media agencies. • Working on major franchises like Battlefield, FIFA, NHL, The Sims, Mass Effect. Show less



DLM Slovakia

• Bratislava, Slovakia

• PR Consultant, PR Manager

  • Aug 2008 - Dec 2009

  Outsourced PR & Business consulting services for clients from various market segments (ISP, Telco providers, tourism.) Outsourced PR & Business consulting services for clients from various market segments (ISP, Telco providers, tourism.)



Petit Press, a.s.

• Slovakia
• Media Production
• 100 - 200 Employee

• Project Manager, Journalist, Editor at SME.sk

  • 2005 - 2008

  Editor-in-Chief, Project manager and editor of website kultura.sme.sk (2007 – 2008) and games.sme.sk (2005 – 2007) / Main Themes: Gaming, Culture. Editor-in-Chief, Project manager and editor of website kultura.sme.sk (2007 – 2008) and games.sme.sk (2005 – 2007) / Main Themes: Gaming, Culture.