Experience

Next Glass

• United States
• Software Development
• 1 - 100 Employee

• B2B Demand Generation Manager

  • Jun 2023 - Present



Freelance

• Digital and Demand Generation Marketing Consultant

  • Nov 2021 - May 2023



John Crane

• United Kingdom
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Global Digital Marketing Manager

  • Aug 2016 - Nov 2021

  - Defined, developed digital lead generation campaigns, including the creation and maintenance of process for lead tracking, analytics and conversion analysis - Supervised digital marketing team and external agencies to optimize results - Built out the company’s marketing technology stack including video, interactive, webinar and digital asset management platforms -Worked with Product Management, Product Marketing, and Sales to create and launch new digital campaigns - Defined, developed digital lead generation campaigns, including the creation and maintenance of process for lead tracking, analytics and conversion analysis - Supervised digital marketing team and external agencies to optimize results - Built out the company’s marketing technology stack including video, interactive, webinar and digital asset management platforms -Worked with Product Management, Product Marketing, and Sales to create and launch new digital campaigns



US Foods

• United States
• Food and Beverage Services
• 700 & Above Employee

• Digital & Social Media Manager

  • Feb 2012 - Jun 2015

  - Developed and executed overall strategy for social media and digital marketing efforts for US Foods and its family of brands - Served as resident social media expert, staying up-to-date on the latest and most effective B2B social media strategies - Establish success metrics and created regular dashboards to gauge effectiveness of various strategies, channels and campaigns - Created a social listening strategy using Radian6 to monitor brand mentions and find opportunities for engagement in the food industry - Worked with cross-functional teams launch the company’s internal social collaboration platform Show less



Comscore, Inc.

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Manager

  • Sep 2008 - Oct 2011

  - Planned and executed all SEO/SEM, email, social media, webinar, blogging and display advertising campaigns - Developed social media strategy and collaborated with global team to support expansion worldwide - Monitored social media channels via Radian6 and routed questions and leads to appropriate SME - Managed, collected and reported on marketing KPIs using Google Analytics, Pardot. and other reporting tools - Planned and executed all SEO/SEM, email, social media, webinar, blogging and display advertising campaigns - Developed social media strategy and collaborated with global team to support expansion worldwide - Monitored social media channels via Radian6 and routed questions and leads to appropriate SME - Managed, collected and reported on marketing KPIs using Google Analytics, Pardot. and other reporting tools



Skyline Metro Chicago

• Chicago, IL

• Marketing Director

  • Aug 2005 - Apr 2008

  - Implemented quarterly and yearly marketing plans - Developed and launched lead gereration marketing campaigns - Managed and hosted a series of live seminars - Developed, launched, and optimized both natural and paid search programs - Developed marketing collateral including website copy, direct mail, newsletter, and e-mail copy - Collected all sales and marketing data and reported on Marketing ROI - Implemented quarterly and yearly marketing plans - Developed and launched lead gereration marketing campaigns - Managed and hosted a series of live seminars - Developed, launched, and optimized both natural and paid search programs - Developed marketing collateral including website copy, direct mail, newsletter, and e-mail copy - Collected all sales and marketing data and reported on Marketing ROI



Lind-Waldock

• Financial Services
• 1 - 100 Employee

• Internet Marketing Manager

  • Jul 2004 - Aug 2005

  - Developed, managed and maintained communications strategy across all websites and interactive marketing channels - Wrote and supervised all HTML and CSS website coding - Oversaw strategy and execution of weekly and monthly email marketing promotions and newsletters - Advised and developed web and email projects for internal divisions, services and clients - Served as liaison between marketing, creative and in-house legal counsel, as well as outside regulators, to expedite approval of website enhancements Show less