Experience

VTDigger

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Chief Executive Officer

  • Apr 2023 - Present

  Vermont, United States



Civic News Company

• United States
• Internet News
• 1 - 100 Employee

• Vice President, Sponsorships & Market Strategy

  • Jul 2022 - Nov 2022

  Remote Led the team and strategy for sponsorships, advertising, and other non-philanthropic revenue to support one of the largest nonprofit news organizations in the United States. Oversaw team that serves as thought partners to media buying clients through account management — audience selection, designing, and editing sponsored content, marketing creative consulting, and performance analysis As the organization grew, from Chalkbeat, which exclusively covers public education with an equity lens… Show more Led the team and strategy for sponsorships, advertising, and other non-philanthropic revenue to support one of the largest nonprofit news organizations in the United States. Oversaw team that serves as thought partners to media buying clients through account management — audience selection, designing, and editing sponsored content, marketing creative consulting, and performance analysis As the organization grew, from Chalkbeat, which exclusively covers public education with an equity lens, to CNC, housing Chalkbeat, Votebeat, and future verticals, consulted and helped guide strategy in revenue, branding, and operational expansion Led department to nearly triple revenue in three years, surpassing $1m in 21–22. Achieved this by developing and ideating on new products such as sponsored content, dedicated email, programmatic advertising, and more sophisticated tools and partner communication As a team member of the Audience Squad, collaborated cross-functionally on audience growth and development. Participated in the Facebook Membership Accelerator program, growing newsletter subscribers via earned and paid efforts Former title was Director, Earned Revenue

• Director, Earned Revenue

  • Sep 2019 - Jul 2022

  Remote



The Nation

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Associate Publisher, Advertising

  • Jan 2017 - May 2018

  New York, New York Reporting directly to the president, led the advertising and eCommerce programs in sales, strategy, and budgeting Conceptualized, built, and established The Nation’s eCommerce operation, including sourcing and developing mission-aligned products, coordinating fulfillment, building an eCommerce website, marketing products, and growing customers Exceeded sales goals and strengthened client relationships for accounts with complex and sophisticated digital campaigns Title changed over… Show more Reporting directly to the president, led the advertising and eCommerce programs in sales, strategy, and budgeting Conceptualized, built, and established The Nation’s eCommerce operation, including sourcing and developing mission-aligned products, coordinating fulfillment, building an eCommerce website, marketing products, and growing customers Exceeded sales goals and strengthened client relationships for accounts with complex and sophisticated digital campaigns Title changed over time, previously Advertising Director; later worked on contract Show less



State of Vermont

• Government Administration
• 700 & Above Employee

• Associate Publisher

  • Mar 2008 - Jan 2017

  Montpelier, Vermont, United States For one of Vermont’s most iconic brands, oversaw digital asset development for content website, eCommerce website, digital version of the magazine, social media channels, and multiple newsletters as well as being responsible for growing social media and newsletter subscribers Wrote dozens of feature stories, including several cover stories, on Vermont farms, businesses, arts, outdoor recreation, forestry, and entertainment Circulation liaison: collaborated on consumer messaging and… Show more For one of Vermont’s most iconic brands, oversaw digital asset development for content website, eCommerce website, digital version of the magazine, social media channels, and multiple newsletters as well as being responsible for growing social media and newsletter subscribers Wrote dozens of feature stories, including several cover stories, on Vermont farms, businesses, arts, outdoor recreation, forestry, and entertainment Circulation liaison: collaborated on consumer messaging and marketing, pricing, bulk subscriptions, direct mail, customer retention Key member of Economic Development Marketing team, sharpening the new ThinkVermont.com to encourage business relocation and startups in Vermont Title changed over time, previously Special Projects Editor Show less



Vermont Sports Magazine

• United States
• Book and Periodical Publishing

• Publisher & Editor-in-Chief

  • Sep 2010 - Sep 2013

  Planned, directed, and edited content for each issue of Vermont Sports, the authority on outdoor sports and recreation in northern New England. Grew revenue by investing in quality editorial content, increasing circulation, and building strong relationships with advertisers Assigned stories and photography, managed circulation, negotiated print and paper prices, built and managed website, directed social media and events Led team of writers, photographers, advertising salespeople… Show more Planned, directed, and edited content for each issue of Vermont Sports, the authority on outdoor sports and recreation in northern New England. Grew revenue by investing in quality editorial content, increasing circulation, and building strong relationships with advertisers Assigned stories and photography, managed circulation, negotiated print and paper prices, built and managed website, directed social media and events Led team of writers, photographers, advertising salespeople, distributors, designers. Conceived issue themes and story ideas. Matched writers and photographers with story assignments and columns Grew print circulation by 60 percent Show less



Burlington Free Press

• Newspaper Publishing
• 1 - 100 Employee

• Reporter

  • Jan 2006 - Sep 2007

  Burlington, Vermont Area Frequently wrote for Page One Covered the municipality of South Burlington Vermont and broader state/national news Shot and edited web videos



Barre-Montpelier Times Argus

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Reporter

  • 2002 - 2006

  Barre, Vermont Covered Central Vermont and state news Named Vermont Press Association’s Rookie of the Year