Suzanna Koolidge

Marketing Director at Cass Calder Smith
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Contact Information
Location
San Francisco Bay Area, US
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency

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Alex Handy

Suzanna came to the museum to volunteer her time two years ago, as of this writing, and her mark on the place is absolutely unmistakable. As our first volunteer to consider the visual impact of our work, she redesigned our space, painted our walls, and made everything far more inviting. In our new location, she completely decorated the entire 4400 sq ft space, managed the project and budget, and continues to oversee the evolution of its form. Suzanna is a terrific worker, and a great interior decorator. She's also a wonderful graphic designer, as she's done all of our graphic arts since she began volunteering, particularly our game descriptions and event fliers.

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Experience

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2019 - Present

      Cass Calder Smith works on projects in the US and Internationally for people to dine, live, shop, vacation, work, exhibit, and create in. Our extensive experience and depth of knowledge allows us to provide comprehensive or separate architecture and interior design services on any scale of building from ground-up to renovations to interior buildouts. We have successfully worked for individuals, businesses, and non-profits to deliver creative solutions through a process that is guided by leadership, listening, innovation, and collaboration.I take on a dual role at CCS as both our Marketing Director and Office Manager. I am responsible for and have accomplished the following:• Managed company rebranding – a design overhaul of the company logo, letterhead, stationery, presentation templates, architectural title blocks, and brand-new website with updated domain. • Created new company website and regularly update and maintain projects in the site’s portfolio. • Maintain a promotional directory for each of the firm’s 250+ projects. Contents include press kits, information cutsheets, source lists and written descriptions obtained from design team, and professional photography for each project. Also contains general PR for the company. • Work with photographers to price, schedule, and manage photoshoots. Edit photos in post using Photoshop. • Manage social media (Instagram, Facebook, LinkedIn, Twitter), and Mailchimp for email marketing.• Generate leads for Business Development, targeting specific markets based on meetings with the senior partners. Leads include real estate agents, restauranteurs, developers, and commercial companies based on region.

    • Office Manager
      • Jan 2019 - Present

      • Manage and update tech infrastructure. Overhauled phone system, manage software subscriptions, hardware warranties, and regularly consult with off-site IT to troubleshoot tech and A/V issues. • Research and shop for health insurance plans, working with brokers to issue forms to the team during Open Enrollment. Other items during OE include management of Transportation Benefits, FSA, 401K, and Vision/Dental. • Assist architectural team with printing drawing sets and general packaging of FedEx, UPS, USPS, GSO and messenger shipments. Ensure packages arrive on time safely and cost-effectively. • Perform new employee orientation and set up all accounts and desk area. Also perform exit interviews and schedule annual reviews. • Purchase/manage supplies for the office for paper, stationery, cleaning, and other necessities. • Screen resumes, interview, hire, and direct Studio Managers in each office (SF/NY).

    • United States
    • Design Services
    • 1 - 100 Employee
    • Office Manager
      • Feb 2018 - Jan 2019

      • Manage multiple calendars for the Design Team based on their needs, including the Principal's personal calendar• Head a weekly morning meeting with the Design Team, managing scheduling conflicts, confirming appointments, and briefing the team on pertinent office updates• Prepare for client meetings both well in advance and on short notice; purchasing meeting snacks/lunches and preparing the conference room as needed• Coordinate with marketing consultants to submit pitches to various high-end residential interior design publications• Manage firm's social media (Instagram)• Update firm website, adding, removing, and editing sections as directed• Book and manage reservations for the Principal with clients, consultants, architects, and design team outings• Prepare presentations and export them in various appropriate format(s) for efficient access by the Principal/Design Team• Manipulate/edit multiple items in Photoshop under direction of the Design Team for presentation to clients• General Operations Management: Hiring various maintenance services, coordinating cleaning schedule, purchasing office supplies, fixing equipment• IT Support: Manage and assign product licenses to Design Team, assist with any network/computer issues before escalating to an external support service

    • Singapore
    • Design Services
    • 700 & Above Employee
    • Executive Assistant
      • Mar 2015 - Jan 2018

      • Prepare contracts/proposals for prospective clients under the direction of the office's Partner and Principal. Submit said documents while adhering to strict submission rules, ensuring contracts are delivered to the appropriate person, place, and time, in the appropriate form (digital, physical).• Book travel arrangements including hotel rooms and car rentals for the office Principal, Partner, and, on occasion, clients and other guests.• Supervise and direct administrative support. Additionally, assist in the supervision of interns.• Local IT support, from quick troubleshooting to server equipment replacement and repair. Provide A/V setup for presentations.• Maintain a strict calendar for vendors to present products in office at least twice per week, as well as set up off-site factory and installed project tours for the design team. • Maintain a Digital Library Database of over 600 vendors and product lines, providing bi-weekly updates of vendor contacts and new products.

    • Graphic Designer
      • Mar 2015 - Jan 2018

      • Tailor business development presentations through Adobe InDesign and Photoshop. Presentations range from 10-300 pages, and have reflected various stages of project development, from company portfolios (custom-created per proposal), to initial concepts, to project installation photography. Completed and contributed to over 150 presentations to date.• Integrate internal graphic standards to our San Francisco office, including a layout redesign of 30 designer resumes, implementing required logos and typefaces into letterheads and other correspondence, and generally ensuring the HBA brand image is consistent with other offices.• Digitally render various floor plans and elevations for high-end luxury hotels, resorts, and private residences. Plans range from single guest rooms, to suites, to public/outdoor spaces, to entire floor areas.• Revise and adjust 3D perspective renderings with Adobe Photoshop. Adjustments include adding or removing furniture and other fixtures, and editing color, textures, patterns, lighting, etc.• Create and edit graphic signage per client standards utilizing Adobe Illustrator, Indesign, and Photoshop.

    • Office Assistant
      • Apr 2013 - Mar 2015

      • Created over 50 client-specific marketing presentations under the direction of the office Associate and Principal. Each presentation is custom-tailored to the client's vision, promoting past and present work, and presented in various formats such as PDFs, digital flipbooks, and physical hardcover books. These presentations have been shown to clients all over the world, and many have included bi-lingual translations in Mandarin, Portuguese, and Arabic.• Render 2D floor plans and elevations, and edit existing 3D renderings in Photoshop.• Order material samples, prepare photos, and create titles for concept boards.• Created a 600+ (and growing) digital vendor database as a one-stop resource for the design team. Database is categorized by industry, and includes vendor contact info, websites, up-to-date digital catalogs, CAD downloads, spec sheets, exclusive site access info, etc..• Arrange presentations with vendors at least twice a week, updating our expansive materials library with regular vendors and establishing relationships with new ones.• Regularly arrange travel for the office, including car services, flights, hotel reservations, and visa processing.• Order office, kitchen, and architectural supplies, ensuring all areas are well-stocked and available to staff as needed.• Arrange office lunches and dinner reservations for both staff and client meetings.• Process various forms from staff (Expense Reports, Vacation Requests, Workman's Comp, etc) to HR/AP, and follow up with both employees and HR/AP regarding updates and approvals.• Responsible for credit card and petty cash handling, submitting all expenses to AP with documented receipts for every transaction.• Act as local administrator for the computer network, installing and updating programs, replacing faulty/full hard drives, server maintenance, and general troubleshooting before escalating issues to the remote IT department.

    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Office Manager/Graphic Designer/Event Planner
      • Feb 2011 - Apr 2013

      Office Manager:• File and submit daily sales reports, receive and document deliveries, and maintain the supply inventory.• Create weekly agendas and document minutes at manager meetings, then distribute resulting reports to all management positions. • Maintain a clean and organized office area, ensuring a suitable work environment for our team.• Spearhead and approve various lounge maintenance projects; specific examples including restroom partition upgrades, plumbing and refrigeration issues, and proper appliance/equipment disposal and replacement.Graphic Designer/Marketing Assistant:• Create all graphic materials including weekly event and special party flyers, promotional brochures, post-cards, and menus utilizing Adobe PhotoShop, Illustrator, and InDesign.• Develop and execute Social Media and email marketing campaigns, reaching 8K+ customers and clients on a weekly basis.• Maintain the lounge’s online calendar, as well as post upcoming parties to various events sites (Eventful, Eventbrite, Yelp, etc.).• Occasionally produce graphic materials for the sister NY lounge location.Events Planner:• Plan, organize, and execute semi-private parties and events ranging from five to forty guests, often working closely with the client to create a custom-tailored menu for their event.• Regularly lead site-tours, meeting with potential clients in person to properly promote the lounge as a premier event space.• Resolve A/V problems for parties that require technical assistance, including computer, sound, projection, and general connectivity issues.

    • United States
    • Graphic Design
    • 1 - 100 Employee
    • Communicatons Assistant
      • Aug 2010 - Feb 2011

      • Product and royalty management for a digital font database.• Order handling and processing, working with time-sensitive materials and confidential payment information.• Managed and uploaded new typefaces regularly, utilizing Illustrator and FontExplorer to create suitable “preview” images. • Product and royalty management for a digital font database.• Order handling and processing, working with time-sensitive materials and confidential payment information.• Managed and uploaded new typefaces regularly, utilizing Illustrator and FontExplorer to create suitable “preview” images.

    • United Kingdom
    • Search Agent
      • Mar 2010 - Nov 2010

      • Aggregated personal and professional information into detailed reports for clients utilizing multiple online resources and proprietary software. • Aggregated personal and professional information into detailed reports for clients utilizing multiple online resources and proprietary software.

    • United States
    • 1 - 100 Employee
    • Gallery Assistant
      • Sep 2009 - Mar 2010

      • Greeted patrons and offered assistance and information about featured artwork.• Planned and prepared for upcoming exhibitions; communicating with artists, other galleries, and clients by phone, fax, email, and in person.• Represented the gallery at various off-site events including hotel lobby exhibitions and private home viewings.• Created promotional tools such as an in-print catalogue, the gallery's Facebook page, basic promotional videos and slideshows, and writing newsletter content and invitations.

    • Teacher, Art and Media
      • Jun 2009 - Aug 2009

      • Taught art, computer, and public speaking lessons to grades K-8.• Created lesson plans and customized them based age, skill level, and materials available. • Taught art, computer, and public speaking lessons to grades K-8.• Created lesson plans and customized them based age, skill level, and materials available.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Administrative Assistant - Student Activities
      • Sep 2007 - Aug 2009

      • Managed multiple databases containing contact information and event scheduling data.• Proofread and created promotional event materials, and distributed them campus-wide. • Handled and delivered interdepartmental mailings.• Provided on-campus support for events and programs, and other administrative tasks and projects.

    • Resident Assistant
      • Aug 2008 - May 2009

      • Managed a university residence hall floor of 50 diverse undergraduate students and counseled residents on various personal and academic issues.• Conducted monthly floor meetings and performed frequent room drop-ins to discuss events, developments and concerns to ensure that students were kept up-to-date on all pertinent information.• Co-coordinated and led bi-weekly programs, activities, and community development initiatives that addressed the social, recreational educational and development aspects of the residents’ lives.

    • United States
    • 1 - 100 Employee
    • Intern - On Air Promos Creative Department
      • Jan 2008 - Apr 2008

      • Distributed promotional materials to various departments within the company.• Managed and organized 10 years worth of promotional video footage, selecting and time stamping specific show clips for future promos. • Distributed promotional materials to various departments within the company.• Managed and organized 10 years worth of promotional video footage, selecting and time stamping specific show clips for future promos.

Education

  • School of Visual Arts
    BFA, Animation
    2005 - 2009
  • Brick Township Memorial High School
    2001 - 2005

Community

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