Skip D'Amico
Toyota of North America Program Manager at Advertising Production Resources (aka APR Consulting)- Claim this Profile
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Bio
Stuart Royle
Skip is an all-round good guy and an excellent business partner who really knows his stuff. As production consultant on probably the most difficult TV shoot I've ever experienced, Skip's ability to remain calm and collected while everything around us was in danger of falling apart, plus his in-depth knowledge of TV production gained from many years industry experience at the highest level, helped calm the waters and resolve many of the issues. At the end of the day, agency and client were very happy with the end result. We couldn't have got there without Skip's help and advice. I would have no hesitation in recommending Skip for future projects.
Stuart Royle
Skip is an all-round good guy and an excellent business partner who really knows his stuff. As production consultant on probably the most difficult TV shoot I've ever experienced, Skip's ability to remain calm and collected while everything around us was in danger of falling apart, plus his in-depth knowledge of TV production gained from many years industry experience at the highest level, helped calm the waters and resolve many of the issues. At the end of the day, agency and client were very happy with the end result. We couldn't have got there without Skip's help and advice. I would have no hesitation in recommending Skip for future projects.
Stuart Royle
Skip is an all-round good guy and an excellent business partner who really knows his stuff. As production consultant on probably the most difficult TV shoot I've ever experienced, Skip's ability to remain calm and collected while everything around us was in danger of falling apart, plus his in-depth knowledge of TV production gained from many years industry experience at the highest level, helped calm the waters and resolve many of the issues. At the end of the day, agency and client were very happy with the end result. We couldn't have got there without Skip's help and advice. I would have no hesitation in recommending Skip for future projects.
Stuart Royle
Skip is an all-round good guy and an excellent business partner who really knows his stuff. As production consultant on probably the most difficult TV shoot I've ever experienced, Skip's ability to remain calm and collected while everything around us was in danger of falling apart, plus his in-depth knowledge of TV production gained from many years industry experience at the highest level, helped calm the waters and resolve many of the issues. At the end of the day, agency and client were very happy with the end result. We couldn't have got there without Skip's help and advice. I would have no hesitation in recommending Skip for future projects.
Experience
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Advertising Production Resources (aka APR Consulting)
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United States
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Advertising Services
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100 - 200 Employee
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Toyota of North America Program Manager
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Jan 2020 - Present
Executive-level collaborative work in implementing key programs, recommendations, and change management at the TMNA to optimize their content creation objectives. Focus on Toyota and Lexus Brands. Executive-level collaborative work in implementing key programs, recommendations, and change management at the TMNA to optimize their content creation objectives. Focus on Toyota and Lexus Brands.
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Cadillac
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United States
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Motor Vehicle Manufacturing
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300 - 400 Employee
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Global Manager Digital Innovation
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Jan 2016 - Jan 2020
Drives the reimagining of iconic auto maker Cadillac as a luxury brand. Promoted to create and pioneer company’s best-in-class Immersive Virtual Reality (VR) Experience/Sales Tool for Global Dealer & Experiential use; tool has exceeded KPI benchmark and functions as a beautiful, compelling, and hardworking sales tool. Orchestrate all creative and technical development with General Motors (GM) Design, General Motors Information Technology (GMIT), agencies on record (AORs) and the VR development vendor. Oversee associated technical and dealer support programs. • Directed the creation of all national broadcast TV, print, and long-form digital video brochure assets ($15M total spend) across multiple AORs and internal GM stakeholders for the launch of Cadillac’s CT6 Sedan and XT5 Crossover. • Generated 30% of all sales in pilot dealerships as a direct result of the VR Experience. Show less
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Chevrolet
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Global Advertising Production Manager
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Apr 2012 - Apr 2015
Developed and executed broadcast television and digital campaigns across Chevrolet nameplates in collaboration with marketing, totaling $30M annually plus content spending. Created global content best practices guide for maximum creative impact, consistency, and cost effectiveness • Created a request for quotation (RFQ) process that produced immediate savings of 25%+ by overhauling licensing requirements. • Supervised creation of Chevrolet’s Manchester United Global Sponsorship content and shared responsibility for Chevrolet’s Super Bowl and Olympic content production responsibilities. Show less
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Advertising Production Resources (aka APR Consulting)
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United States
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Advertising Services
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100 - 200 Employee
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Creative Content Production Consultant
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Feb 2009 - Apr 2012
Advised ongoing campaigns, including Pepsi, Gatorade, Propel and SoBe, while embedded within Pepsi’s marketing team at its global headquarters. Provided trusted, independent voice while acting as client liaison to Pepsi’s agencies of record (AORs) and on-location supervision. Advocated for best practices and served as primary costs mediator on productions with $25M+ spends. Advised ongoing campaigns, including Pepsi, Gatorade, Propel and SoBe, while embedded within Pepsi’s marketing team at its global headquarters. Provided trusted, independent voice while acting as client liaison to Pepsi’s agencies of record (AORs) and on-location supervision. Advocated for best practices and served as primary costs mediator on productions with $25M+ spends.
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Corbis
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Advertising Services
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100 - 200 Employee
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Senior Vice Presidet, Director of Film Content
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Oct 2006 - Mar 2009
Generated and curated original content for global Film & Licensing division with $15M annual spend. Signed and managed numerous contributing film luminaries including the Maysle Brothers’ documentary archives. Generated and curated original content for global Film & Licensing division with $15M annual spend. Signed and managed numerous contributing film luminaries including the Maysle Brothers’ documentary archives.
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Director, Commercial Film, Directors Guild of America (DGA)
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Aug 1997 - Oct 2006
Conceptualized, designed, planned, and directed 150+ complex commercial film projects for numerous high-profile clients including American Express, AT&T, Disney, Johnson & Johnson, Bridgestone, The NFL, France Telecom, Firestone, and Procter & Gamble. • Directed and managed large teams of 60+ employees on location globally. Conceptualized, designed, planned, and directed 150+ complex commercial film projects for numerous high-profile clients including American Express, AT&T, Disney, Johnson & Johnson, Bridgestone, The NFL, France Telecom, Firestone, and Procter & Gamble. • Directed and managed large teams of 60+ employees on location globally.
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Education
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The University of Florida
A.A., Journalism
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