Experience

BWP

• Lithuania
• Wholesale
• 1 - 100 Employee

• Business Director

  • Mar 2022 - Present

  I sit on the Operating Board of this full service consultancy and creative marketing agency, delivering brand communication strategies that focus on growing the retail and property businesses we work with. Within my client portfolio, I head up BWP’s Environmental Social Governance (ESG) offering, most recently leading the marketing and communications strategy, roll out and delivery for Trafford Centre’s new ESG programme – For Our Future – as well as advising on clients across the business who need help sharing their ESG journey with their audiences. Show less



SEEN Connects

• United States
• Advertising Services
• 1 - 100 Employee

• Business Director (Strategy & People)

  • May 2021 - Mar 2022

  SEEN Connects is a rapidly growing and globally-based, innovative influencer marketing agency. My role focused on heading up the Strategy & Insights and Paid Media departments, as well as leading the Connected Thinking learning and development programme to keep the team at the top of their game. Connects’ client list spans across sectors, and includes the likes of Nike, Panasonic, LVMH, Michael Kors and eBay. SEEN Connects is a rapidly growing and globally-based, innovative influencer marketing agency. My role focused on heading up the Strategy & Insights and Paid Media departments, as well as leading the Connected Thinking learning and development programme to keep the team at the top of their game. Connects’ client list spans across sectors, and includes the likes of Nike, Panasonic, LVMH, Michael Kors and eBay.


Consultant
• United States
• Advertising Services
• Senior Comms & Content Consultant

  • May 2020 - Aug 2021


PAN Communications

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Director of Client Services, UK

  • Nov 2019 - May 2020

  Brought in on a consultancy basis as Client Services Director with PAN Communications, an integrated marketing agency for tech and healthcare brands. My support to the PAN UK leadership team focused on establishing its 2020 business strategy, launching a new staff coaching and development programme and setting best-practice standards in client delivery for PAN UK’s portfolio of fast-growing businesses, both regionally and globally. I’m passionate about developing people and played a key role in rolling out the PAN Mentorship Programme, helping to further maximise the potential of the London team. Show less

• Senior PR Director

  • Aug 2019 - Nov 2019

  Having spent nearly two decades managing teams at a number of award-winning and global PR agencies, I work on a consultancy basis to provide non-exec Director support (inc. business development, client trouble-shooting, service offering and new business). Having spent nearly two decades managing teams at a number of award-winning and global PR agencies, I work on a consultancy basis to provide non-exec Director support (inc. business development, client trouble-shooting, service offering and new business).



Cirkle

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Director / Head of Partnerships

  • May 2016 - Jul 2019

  Partnership Board Director and Divisional Head of this multi-award winning PR & digital communications consultancy, reporting directly into the Executive Board and leading a matrix of client teams. Key brands included Energizer, Just For Men, Tic Tac, Nutella and Bosch Smart Home. In 2018, I initiated the launch of a specialist partnerships division, focusing on talent and influencer collaborations, sport sponsorship and experiential amplification. As part of this, I led the pitch team to win Gu Puds experiential PR brief, including the amplification of partnerships such as Virgin Atlantic and Taste London. Show less



WITH PR

• Türkiye
• Media Production
• 1 - 100 Employee

• Director

  • Feb 2015 - May 2016

  Challenged to devise and implement a bespoke mentoring and development programme, which became a key staff retention and attraction asset for the agency. Tasked with improving staff performance and retention whilst working closely with the Managing Director to ensure strategic business growth and progression of the agency. Challenged to devise and implement a bespoke mentoring and development programme, which became a key staff retention and attraction asset for the agency. Tasked with improving staff performance and retention whilst working closely with the Managing Director to ensure strategic business growth and progression of the agency.



Sian Kilgour

• Senior PR Consultant

  • Jul 2014 - May 2016

  Providing PR and thought-leadership consultancy to communications businesses. Portfolio includes: * O2 - writing 8-page white paper on the future of flexible working * British Gas - writing white papers, ghost writing an industry blog on behalf of senior figure and making strategic recommendations for social content to bring each post to life * Ghost writing a weekly blog on behalf of the CEO of financial business * WritIng for the Selfish Mother global community and published in 'The Mother Book' Show less



BWP Group

• United Kingdom
• Public Relations and Communications Services

• Associate Director

  • Jan 2013 - Mar 2014

  A maternity cover contract covering the role of one of the BWP Board Directors. This included strategic direction and overseeing implementation across key accounts including IKEA, British Gas and Gordon Brothers along with staff development and training. A maternity cover contract covering the role of one of the BWP Board Directors. This included strategic direction and overseeing implementation across key accounts including IKEA, British Gas and Gordon Brothers along with staff development and training.



BRANDO

• Chile
• Design Services

• Group Head

  • Aug 2007 - Jul 2012

  Group Head at Brando, a multi-service consumer PR agency in Central London (now Citizen Relations). My responsibilities were to oversee strategic direction of client accounts including Mars UK, Sony Ericsson and First Direct, contribute creatively across the agency and develop staff. My proudest achievement was establishing the agency's first international PR network, Brando World. This involved providing counsel on international business as well as encouraging global networking between the 31 affiliate agencies. Show less



Cow PR

• United Kingdom

• Account Director

  • 2006 - 2007

  Working across a range of consumer clients including Pernod Ricard, Hand Picked Hotels, Strada and Belgo restauarants Key Achievements: * Helping to bring Tia Maria into the agency to re-launch the brand and promote an exclusive gig with the Sugababes * Running Tesco’s intensive media relations programme – generating creative ideas to get anything from home deliveries to a Christmas Karaoke Reindeer in the news every week Working across a range of consumer clients including Pernod Ricard, Hand Picked Hotels, Strada and Belgo restauarants Key Achievements: * Helping to bring Tia Maria into the agency to re-launch the brand and promote an exclusive gig with the Sugababes * Running Tesco’s intensive media relations programme – generating creative ideas to get anything from home deliveries to a Christmas Karaoke Reindeer in the news every week



Consolidated PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • 2001 - 2006

  Managing a busy team of up to ten people with clients including Buena Vista Home Entertainment, Disney, Telewest, Virgin Mobile and Budweiser. Key Achievements: * Managing Budweiser’s music and sport sponsorships including Glastonbury, V Festival, Notting Hill Carnival, Premier League, World Cup and BMW Williams F1 * Working on Michelob ULTRA’s sports and fitness properties including the London Triathlon, London Marathon and GB Winter Sports Olympic team * Amplifying Virgin Mobile’s music and sport sponsorships including V Festival, Louder Lounge and F1 Show less