Wojtek Skalski
Founder / Growth Strategist at Skalski Growth- Claim this Profile
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English Full professional proficiency
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Polish Native or bilingual proficiency
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Bio
Murat Yatağan
Not too many people in digital marketing industry is quite confident and humble at the same time. Wojtek's strength due to this powerful combination makes it very smooth to work together with him. His stellar stakeholder management skills and expert knowledge on Paid Marketing will enable you to generate actionable insights for growth. Hire him before your competitor does!
Javier Fernandes
I enjoyed working with Wojtek, even if it was just for a couple of months. He knows how to focus on adding value, plan for that and clearly define objectives/requirements/needs. That makes it really nice working with him as Product Owner. He is also always open to recommendations and feedback, and he recognizes and values other people's work. He is also a nice guy which is something really important besides being a good professional.
Maria Szydłowska
Working together isn's always easy. Especially if you have different goals. What might helps is the common goal. Wojtek is an example of a really strong analytical skills. I still remember the Growth Model (based on our data of course) which really impressed me - because of it's simplicity, different dimensions, and being a trigger to the greatest decisions in Brainly at that time. Wojciech is a type of a scientist who can have a strong impact on the direction of the company. His strongest skills are cooperation, data analysis, context thinking, understanding business perspective, proactive approach, conclusions drawing based on raw data analysis, and expressing the needs clearly. I really value our cooperation on Product Team's shape, and creating the direction of product development process. His comments, thoughts and observations cannot be underestimated. Wojciech has also noticeable good English - so he can communicate with the international team effectively - at the end of the day we don't want to repeat the same message twice or more :). Thank you, Wojciech! You were a great mate for me, with a great sense of humor and a great knowledge on mostly every topic. Wish you best in the next steps of your career :)!
Murat Yatağan
Not too many people in digital marketing industry is quite confident and humble at the same time. Wojtek's strength due to this powerful combination makes it very smooth to work together with him. His stellar stakeholder management skills and expert knowledge on Paid Marketing will enable you to generate actionable insights for growth. Hire him before your competitor does!
Javier Fernandes
I enjoyed working with Wojtek, even if it was just for a couple of months. He knows how to focus on adding value, plan for that and clearly define objectives/requirements/needs. That makes it really nice working with him as Product Owner. He is also always open to recommendations and feedback, and he recognizes and values other people's work. He is also a nice guy which is something really important besides being a good professional.
Maria Szydłowska
Working together isn's always easy. Especially if you have different goals. What might helps is the common goal. Wojtek is an example of a really strong analytical skills. I still remember the Growth Model (based on our data of course) which really impressed me - because of it's simplicity, different dimensions, and being a trigger to the greatest decisions in Brainly at that time. Wojciech is a type of a scientist who can have a strong impact on the direction of the company. His strongest skills are cooperation, data analysis, context thinking, understanding business perspective, proactive approach, conclusions drawing based on raw data analysis, and expressing the needs clearly. I really value our cooperation on Product Team's shape, and creating the direction of product development process. His comments, thoughts and observations cannot be underestimated. Wojciech has also noticeable good English - so he can communicate with the international team effectively - at the end of the day we don't want to repeat the same message twice or more :). Thank you, Wojciech! You were a great mate for me, with a great sense of humor and a great knowledge on mostly every topic. Wish you best in the next steps of your career :)!
Murat Yatağan
Not too many people in digital marketing industry is quite confident and humble at the same time. Wojtek's strength due to this powerful combination makes it very smooth to work together with him. His stellar stakeholder management skills and expert knowledge on Paid Marketing will enable you to generate actionable insights for growth. Hire him before your competitor does!
Javier Fernandes
I enjoyed working with Wojtek, even if it was just for a couple of months. He knows how to focus on adding value, plan for that and clearly define objectives/requirements/needs. That makes it really nice working with him as Product Owner. He is also always open to recommendations and feedback, and he recognizes and values other people's work. He is also a nice guy which is something really important besides being a good professional.
Maria Szydłowska
Working together isn's always easy. Especially if you have different goals. What might helps is the common goal. Wojtek is an example of a really strong analytical skills. I still remember the Growth Model (based on our data of course) which really impressed me - because of it's simplicity, different dimensions, and being a trigger to the greatest decisions in Brainly at that time. Wojciech is a type of a scientist who can have a strong impact on the direction of the company. His strongest skills are cooperation, data analysis, context thinking, understanding business perspective, proactive approach, conclusions drawing based on raw data analysis, and expressing the needs clearly. I really value our cooperation on Product Team's shape, and creating the direction of product development process. His comments, thoughts and observations cannot be underestimated. Wojciech has also noticeable good English - so he can communicate with the international team effectively - at the end of the day we don't want to repeat the same message twice or more :). Thank you, Wojciech! You were a great mate for me, with a great sense of humor and a great knowledge on mostly every topic. Wish you best in the next steps of your career :)!
Murat Yatağan
Not too many people in digital marketing industry is quite confident and humble at the same time. Wojtek's strength due to this powerful combination makes it very smooth to work together with him. His stellar stakeholder management skills and expert knowledge on Paid Marketing will enable you to generate actionable insights for growth. Hire him before your competitor does!
Javier Fernandes
I enjoyed working with Wojtek, even if it was just for a couple of months. He knows how to focus on adding value, plan for that and clearly define objectives/requirements/needs. That makes it really nice working with him as Product Owner. He is also always open to recommendations and feedback, and he recognizes and values other people's work. He is also a nice guy which is something really important besides being a good professional.
Maria Szydłowska
Working together isn's always easy. Especially if you have different goals. What might helps is the common goal. Wojtek is an example of a really strong analytical skills. I still remember the Growth Model (based on our data of course) which really impressed me - because of it's simplicity, different dimensions, and being a trigger to the greatest decisions in Brainly at that time. Wojciech is a type of a scientist who can have a strong impact on the direction of the company. His strongest skills are cooperation, data analysis, context thinking, understanding business perspective, proactive approach, conclusions drawing based on raw data analysis, and expressing the needs clearly. I really value our cooperation on Product Team's shape, and creating the direction of product development process. His comments, thoughts and observations cannot be underestimated. Wojciech has also noticeable good English - so he can communicate with the international team effectively - at the end of the day we don't want to repeat the same message twice or more :). Thank you, Wojciech! You were a great mate for me, with a great sense of humor and a great knowledge on mostly every topic. Wish you best in the next steps of your career :)!
Credentials
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Product-led SaaS Growth Course
CXL InstituteFeb, 2020- Sep, 2024 -
Management 3.0
Arne AhlanderNov, 2015- Sep, 2024 -
AdWords Search Certification
GoogleMay, 2017- Sep, 2024 -
Level 3 English for Business (CEF C1)
London Chamber of Commerce and Industry
Experience
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Skalski Growth
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Poland
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Advertising Services
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1 - 100 Employee
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Founder / Growth Strategist
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Jul 2014 - Present
Skalski Growth is a boutique growth marketing agency. We partner with founders and senior management to help them accelerate the growth of their companies. We offer full-service growth marketing management and advisory services oriented on improving your business metrics. We can work as an independent growth squad or assist your existing team. We are extremely goal-oriented and data-driven. As a result of numerous marketing experiments, we help our customers develop unique digital strategies that actually work. Some of our customers: Brainly, Business.com, Bvlgari Hotels, Luxury Retreats (AirBnB), Pomelody, Omni Calculator, Printbox, Omnipack, TagVenue, Pigeon Studio, UIG, Virtus Lab, Recrumatic, Greenpoint, AnyMind, Parkalot, Tree Development Group, Dietific, Automatspec. Show less
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MIT Enterprise Forum CEE
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Poland
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Civic and Social Organizations
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1 - 100 Employee
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Growth Advisor (via Skalski Growth)
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Dec 2020 - Present
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Trainer, Customer Acquisition
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Jun 2022 - Present
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Dataedo
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United States
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Software Development
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1 - 100 Employee
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Growth Advisor (via Skalski Growth)
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Nov 2019 - Present
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Dietific - Catering Dietetyczny
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Poland
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Wellness and Fitness Services
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1 - 100 Employee
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Growth Advisor (via Skalski Growth)
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Feb 2019 - Jun 2022
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Omnipack 📦
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Poland
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Growth Advisor (via Skalski Growth)
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Jun 2017 - Mar 2022
We began supporting Omnipack in April 2017, a partnership that continues to the present day. However, I personally ceased involvement in March 2022. Over the years, the challenges the company faced evolved, but the primary ones included: - Building a lead generation engine to secure the anticipated number of qualified leads in the Polish market. - Launching the lead generation engine in selected European markets, notably Germany and Great Britain. - Professionally testing various acquisition channels, such as SEM, social media, mailings, and display. - Developing a website that is both conversion and SEO optimized. - Assisting in the selection of the MarTech stack, which includes CRM, marketing automation, and analytics, and also aiding in its configuration and upkeep. When we started working together, Omnipack had operational services but lacked marketing expertise. They sought a partner to manage this domain - someone to spearhead campaigns, explore new acquisition channels, oversee the martech infrastructure, and crucially, safeguard their business outcomes. Show less
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1koszyk.pl
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Technology, Information and Internet
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Growth Advisor (via Skalski Growth)
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Jan 2020 - Jan 2022
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Brainly
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Poland
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Software Development
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400 - 500 Employee
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Growth Marketing Consultant (via Skalski Growth)
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Aug 2017 - Aug 2020
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Pomelody
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Education Administration Programs
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1 - 100 Employee
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Head Of Marketing (via Skalski Growth)
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Aug 2018 - Mar 2020
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AutomatSpec
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Poland
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Food and Beverage Services
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1 - 100 Employee
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Growth Advisor (via Skalski Growth)
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Feb 2019 - Jan 2020
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TK Capital Sp. z o.o.
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Poland
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Wellness and Fitness Services
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1 - 100 Employee
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Growth Advisor (via Skalski Growth)
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Jun 2018 - Jun 2019
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Mudita
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Textile Manufacturing
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Growth Advisor (via Skalski Growth)
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Dec 2018 - Apr 2019
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PushPushGo
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Poland
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Software Development
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1 - 100 Employee
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Growth Advisor (via Skalski Growth)
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Sep 2018 - Feb 2019
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Parkalot.io
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Poland
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Software Development
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1 - 100 Employee
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Growth Advisor (via Skalski Growth)
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Jul 2017 - Sep 2018
Problem: Parkalot had a working product and its first few paying clients, but it lacked a business strategy and marketing skills to reach its audience and grow revenue. What we did: - New messaging and pricing strategy - New website ready to convert upcoming traffic - In-app onboarding and a shorter trial period - Acquisition channels testing (inc. Google Ads & Capterra) - First email marketing sequences - Various content to build trust and activate users Results: - 10x more weekly active users YoY in 2018 - 4x more clients and 5x higher revenue per paying client YoY in 2018 - Over 400 corporate clients in 2022 (vs only a few in 2017) Show less
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Printbox, Enterprise Photo Products Software
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Poland
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Software Development
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1 - 100 Employee
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Growth Advisor (via Skalski Growth)
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May 2017 - Sep 2018
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Omni Calculator
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Poland
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Software Development
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1 - 100 Employee
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Growth Advisor (via Skalski Growth)
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Dec 2017 - Apr 2018
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Luxury Retreats
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Canada
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Travel Arrangements
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1 - 100 Employee
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Growth Marketing Consultant (via Skalski Growth)
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Oct 2016 - Aug 2017
🔍 Digital Marketing & Analytics Audit - Conducted comprehensive digital marketing and analytics audit, including SEO, SEM, social media, CRO, competitor analysis, and strategic recommendations 🧳 OTA Management - Managed and optimized Luxury Retreats' presence on key Online Travel Agencies (OTAs) - HomeAway, Flipkey/TripAdvisor, Airbnb, Booking - Analyzed OTA acquisition strategy and on-site ranking factors utilizing historical data, SimilarWeb, Ahrefs, and other research methods - Provided weekly OTA performance reports and actionable insights - Collaborated with inventory, product, and marketing teams to enhance Luxury Retreat's visibility on OTAs 📊 Data Analysis - Researched factors affecting conversion rate (user behavior, user experience, property characteristics, occupancy) In February 2017, Airbnb acquired Luxury Retreats and leveraged its expertise to develop Airbnb Luxe. Show less
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Head of Growth
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Mar 2015 - Oct 2016
- Scaled Brainly's international reach from 40M unique users monthly up to over 60M in less than a year.- Prepared and executed on global growth strategy for web and mobile with a special focus on USA, Latin America, Eastern Europe, Turkey, Indonesia and India.- Hired and developed senior General Managers to lead growth in regions.- Coordinated global growth projects between Market Management, Marketing and Product.- Led international team including in-market Community, Marketing and Content Teams of over 25 employees and above 1000 moderators (volunteers).- Managed international operations in over 12 languages and 35 countries.- Actively participated in series B ($15M) fundraising process. Show less
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Head of Product
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Nov 2015 - Apr 2016
- Accelerated development process to at least 2-3 product releases per team per week, as a result of more agile, lean and result oriented process.- Accelerated global growth rate as a result of new mobile app strategy.- Partnered with IT leadership in introducing new Product-IT org based on small, full-stack, independent product teams.- Initiated first product-oriented Machine Learning projects (partnership with Rutgers University) to increase personalisation and UX.
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Product Team Leader (Rapid Learning / Pirates)
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Sep 2014 - Mar 2015
Leading team of developers and domain experts focused on growth hacking on Brainly.com. Exploring new growth opportunities and improving existing processes through rapid build-measure-learn iterations. Rolling out the most successful solutions globally.
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General Manager (United States)
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Mar 2014 - Mar 2015
Growing Brainly.com in the United States (flagship website of the Brainly Group) from ground up to 1 million monthly visits. Building and developing the team. Setting up and continuously improving effectiveness and efficiency of community management, content management, marketing & PR activities. Operating according to Lean Startup approach (fast iterations, data-driven decisions). Leveraging dedicated team of software developers for growth hacking.
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Country Manager, Poland
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Sep 2013 - Mar 2014
Driving traffic and user engagement to Zadane.pl by managing marketing & PR campaigns, negotiating strategic partnerships, supervising community (5M+ unique visitors monthly and 100+ moderators) and ensuring high quality of content. Strategic planning for Poland and CEE region. Participation in product development.
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Akamai Technologies
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United States
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Software Development
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700 & Above Employee
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Marketing Specialist, Europe, Middle East and Africa
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Jun 2012 - Sep 2013
- Data analysis and reporting for EMEA and regional marketing management (Sales Force, external databases) - Regional marketing planning - coordination and consolidation - Analytical and creative support of EMEA marketing campaigns (market research, assets, prospects profiling etc.) - Managing marketing campaigns (mailings, events, webinars) - Preparing presentations and collaterals for events, business reviews, partner programs, internal communication - Administrative tasks and relations with vendors Show less
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PMR
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Sweden
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Telecommunications
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1 - 100 Employee
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Market Research Analyst
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Sep 2011 - Oct 2012
Researching and creating reports concerning retail market in Poland. Topics: - e-retail in 2012 - small retail chains in 2012 - M&A in 2011 - grocery cooperatives in 2011 - specialized retail stores in 2011 - general retail trends in 2011 Researching and creating reports concerning retail market in Poland. Topics: - e-retail in 2012 - small retail chains in 2012 - M&A in 2011 - grocery cooperatives in 2011 - specialized retail stores in 2011 - general retail trends in 2011
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Board Member
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Jun 2011 - Jun 2012
- supervising JADE Poland's new website design process, - managing JADE Poland's FB fanpage and website, - planning, organizing and supervising early stages of preparation of the JADE National Meeting 2011 in Cracow, - promotional campaign of JADE National Meeting 2012 in Warsaw, - contacts with media. - supervising JADE Poland's new website design process, - managing JADE Poland's FB fanpage and website, - planning, organizing and supervising early stages of preparation of the JADE National Meeting 2011 in Cracow, - promotional campaign of JADE National Meeting 2012 in Warsaw, - contacts with media.
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YPI Consulting
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Poland
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Business Consulting and Services
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1 - 100 Employee
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Marketing Manager
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Jun 2010 - Jun 2011
- managing and coordinating Marketing Department Staff (team of 6 people),- designing and coordinating market researches for YPI (on customer preferences, competitors and market),- reviewing the analyses and reports of others,- designing and providing trainings in data analysis, statistics and marketing research methods,- cooperating with Sales Department (in project methodology, prices and information support) and PR Department (in advertising campaigns and website content).
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Project Manager
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Nov 2010 - Dec 2010
- designing and supervising internal evaluating research on one of the biggest human rights organization structure and activities in Poland,- setting up and running meetings,- reviewing and correcting reports and other documents. Communication with the Client, the Board and the project participants.
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Education
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2012 - 2014
University of Economics in Cracow
Master’s Degree, IT & Econometrics -
2009 - 2012
University of Economics in Cracow
Bachelor’s Degree, Econometrics and Quantitative Economics -
2011 - 2012
Fachhochschule Pforzheim (Germany)
Business Management Certificate -
2008 - 2011
University of Economics in Cracow
Bachelor’s Degree, Accounting and Finance
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