Sk Alamgir
Senior Paid Media Consultant at Powered by Search- Claim this Profile
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English Full professional proficiency
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Hindi Full professional proficiency
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Bengali Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Ads Display Certification
GoogleOct, 2019- Nov, 2024 -
Google Ads Fundamental of Digital Marketing
GoogleOct, 2019- Nov, 2024 -
Google Ads Search Certification
GoogleOct, 2019- Nov, 2024 -
Google Ads Shopping Certification
GoogleOct, 2019- Nov, 2024 -
Google Performance Blue Belt Certificate
GoogleOct, 2019- Nov, 2024 -
Google Performance Green Belt Certificate
GoogleOct, 2019- Nov, 2024
Experience
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Powered by Search
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Canada
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Advertising Services
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1 - 100 Employee
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Senior Paid Media Consultant
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Apr 2022 - Present
A 360° Performance Marketing Agency that impacts revenue growth! A 360° Performance Marketing Agency that impacts revenue growth!
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iMerit Technology
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Performance Manager - Digital Marketing
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Feb 2020 - Apr 2022
Lead overall account strategy for end to end paid digital marketing campaigns towards efficient management of Digital Media & Media Planning activities aligned to the marketing plan: • Helping team to manage account growth through implementing campaign solutions: developing campaign strategy, building campaigns & monitoring and optimizing for spend & performance to meet & exceed Key Performance Indicators (KPIs) • Focused on planning & driving an integrated brand solution by leveraging emerging digital media technologies & various platforms • Execution of Highly personalized dynamic digital marketing campaigns on Google Adwords & LinkedIn focused on Quality lead generation along with email marketing • Flawlessly executing end-to-end campaigns, liaising with key internal & external stakeholders, while communicating campaign progress & applying learnings in future campaigns • Ensuring adequate focus on new digital media opportunities for areas such as Google AdWords, LinkedIn, Social Media Marketing & new strategies towards different channels • Experience with growth marketing and positioning development for B2B Services • Partnering with the Sales Team on identifying & working on opportunities for upselling & cross-selling product propositions such as Pitches and QBR’s • Assist in leading the media house/partner relationships along with the team in the development, execution & on-going evaluation of all relevant aspects of the digital marketing programs • Experience partnering closely with Product & Sales teams to develop messaging & activation to increase adoption & build long-term engagement • Upsell/ Cross sell by Managing & Prioritizing Prospects pipeline in line with monthly & Quarterly goals • Independently launched Social Media Contest “Walls.io” through Facebook. This led to an Organic increase in followers & increase in post reach on Facebook. • Implemented re-targeting on Google/Facebook campaigns & optimizing based on user journey on the website Show less
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Google
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United States
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Software Development
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700 & Above Employee
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Campaign Manager - Digital Marketing (Onsite: Google)
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May 2018 - Jan 2020
Digital Marketing Strategist & Business Analyst responsible for managing workflows & developing projects to improve advertiser & agency reporting at scale for the Global Sales Organization: • End to End Digital Marketing Strategy of Paid Media Channels for the LCS & GCS Google clients • Developed and executed the media & creative strategy for Google Ads paid media acquisitions • Managed budgets and revenue forecasting and own revenue and acquisition volume KPIs, delivering on high-growth annual and quarterly targets • Own communications with global and regional media teams and agency partners on reporting, sharing learning and best practices and new launches • Planned and Created strategic media planner for SMB business of GCS and Agencies • Performed report generation for PPC, daily account management of pay per click accounts on Google AdWords • Presenting optimizations proposals to Account Managers & Clients • Implementation of Optimization strategies to the accounts • Assisting clients with defining their SEM strategies • Experience in managing GMS Clients’ AdWords account campaign performance by optimizing & implementing the strategies which could bring potential revenue • Responsible for highly-personalized campaign managing and optimizations for GMS clients of the Global Market • Searching and executing strategies for different accounts, according to marketing goals • Analyzing campaign performance and formulating optimization strategies • Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns • Strategics PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify • Provide regular reporting and recommendations to clients based on PPC program results • Monitor CR and optimize results through A/B testing and other KPI’s • Knack of implementing new technologies, automation capabilities that enhance SEM efforts Show less
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WNS
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India
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Campaign Specialist - Digital Marketing
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Feb 2016 - Apr 2018
Achieved 115% ROI and CPA has been reduced to 53% in the overall Google AdWords Search campaigns. Received 70% of the impression share with an AVG position of 1.3: • Tesco UK Campaign management, Google AdWords Clients Account Handling, Performance optimization, Report Generation and Analyzing detailed data • Consultation PPC, PPV, Media Buy, Display, POF, Facebook, Mobile, and various other advertising platforms • Drives campaigns that are heavily focused in the online and mobile ad placements to acquire highest revenue • Strategizing Campaign management, Content optimization, Keywords Analysis, Keyword Research • Conducted tests to optimize keywords on a regular basis. • Digital Media Channel Planning including Facebook, Google AdWords (Paid) • Responsible for end to end customer engagement including delivery, optimization & client management. • Tested landing pages and formulated plans to keep conversion rates consistent • Gained top positions in Google for major keywords • Extensive experience in ad campaign development • Monitored Social Media trends to stay ahead of the changes in social media • Tracking the trending keywords for analytical purpose through Google keyword planner • Utilized Google trends for market research for different markets • Enhanced social positioning, strategy, and creative to strengthen the brand presence on social media • Transformed the Campaigns ROI graph through Facebook ads and Google AdWords • Superior grasp of Google analytics Facebook advertising and search media campaigns • Geo location targeted ads to maximize positive results Top Success Stories: • 100% Quality achieved throughout the year in the deliverable and QA analysis. • Analytics Dashboard for Automation(Data Studio): Developed an analytical dashboard that measured tool adoption and provided actionable insights as to top action areas. Resulted in +29% uplift in adoption of top priority tools. Show less
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TeamLease Services Limited
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India
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Staffing and Recruiting
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700 & Above Employee
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Digital Marketing Associate
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Aug 2015 - Feb 2016
Strategy Paid Media Planning & Optimization: Setting up the Paid Digital Marketing Strategy for Tesco.UK grocery section products on (Google ads & Facebook) and dynamically focused on at-least +20% ROI driven campaigns: • Highly directed data driven Google AdWords & Facebook campaigns strategy consultation to Dubhumby for Tesco.UK branding and performance marketing targeting 25% increase in revenue with 40% and 60% split in budget more than $500-$1000 daily for each campaigns. • Report generation and sharing with clients on daily basis call for the updates and understanding the KPI. Weekly Interaction based on the performance review with the Dunhumby stake holders. • Daily account management for keywords optimization, Audience segmentation, A/B testing with Bidding strategy, Creatives & Experiment campaigns for upcoming major changes on the account. • Responsible for end to end customer engagement including delivery, optimization & client management. • Implemented comprehensive digital marketing strategy (SEM & Social Media) in line with brand plans and business priorities. • Analysed the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating Weekly/Quarterly & Monthly reports on the digital marketing portfolio. • A/B Testing and performance marketing optimization tactics that boost conversion rates and accelerate customer acquisition. • Managing the Mobile Delivery (Branding /Performance) and completing the intensive target of Tesco & Dunhumby. Show less
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Education
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2011 - 2015
Noida Institute of Engineering & Technology
Bachelor's degree, Computer Engineering
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