Experience

Glass Elephant – Ecommerce Growth Engineering Firm

• Advertising Services
• 1 - 100 Employee

• Co-Founder & CEO

  • Sep 2022 - Present

  Glass Elephant restructured in July 2022 from around 80~ headcount down to 35~ and launched an accelerator programme to add scalability to our model.This has allowed us to keep the agency extremely small including 5 primary clients and a few legacy clients that have supported us from day 1.At the larger scale we were unable to deliver on our mission - Genuine commitment to results.We now work exclusively with Shopify brands looking to scale globally in one of two ways:1) Glass Elephant Growth Partner (GE)Done-For-You Growth Partner | $30k / Month Minimum | 5 Client MaxWe install the Profitable Growth System into your business and run it for you as a deeply integrated extension of your internal marketing department.2) The Magnitude E-Commerce Accelerator (MEA)Done-With-You Accelerator | $2k / Month or $16.6k / Year | 100 Clients Max (2023) We work with you to install the Profitable Growth System into your business, teach you how to run it & provide 1:1 trouble-shooting to solve any/all problems you face in real-time.We believe in the power of a personal touch. As a boutique e-commerce growth partner, we've made the deliberate decision to stay small so that we can deliver on our promise. Our team of experts are dedicated to delivering tailored, high-impact marketing campaigns that drive profitable growth.We are not revenue focused. We are profit focused. Any engagement with us will be defined by 3 metrics: Revenue, MER / ROI & Gross Profit.By keeping our team small and agile, we are able to provide a highly personalized service, ensuring that each client receives the individual attention and strategic support from senior leadership team. I personally oversee channel strategy, creative strategy, website strategy & all output deliverables.

• Co-Founder & Strategy Director

  • Sep 2018 - Feb 2023

  We engineer profitable growth for great brands with great products.We love performance based revenue share deals.A collaboration between three successful entrepreneurs from three entirely different fields has produced a formula for excellence previously reserved for high 8, 9 & 10 figure enterprise level companies.We serve our partners in one of two specific fashions based on our methodologies for Strategy (Magnitude) & Digital Marketing (Hyper).Magnitude allows organisations to access new potential by creating a robust & actionable strategic framework to operate from. We engineer maximum profitable growth by enforcing consistent adherence at a tactical level to strategy.Hyper allows brands to profitably scale at pace with a modern, integrated & efficient approach to direct response customer acquisition. We utilise a proven blend of paid media (Facebook, Instagram, Youtube) + Influencers (Key Thought Leaders + Micro influencers) & dynamic email / messenger marketing on the back-end to nurture & drive return patronage.We form the lynchpin of a new partnership that is rare in the world today but will one day be the norm. We eliminate the drawbacks of both vertical integration & maintaining multiple vendors bringing together the companies Supply Chain Solutions & Kollab to deliver a scope of service that is completely unrivalled.Our Purpose: To be free & succeed, together.Our Vision: To Magnitude in all things, that matter.Our Mission: Unlock $100MM worth of net profit by 2022.Our body of work includes Isla-Maree, Sinch, Plate Up, Oli & Gus, FIT with Sera Lilly, William Waiirua, DDB, McDonalds, NZPost Group, Sunbeam & The Electoral commission.



IONZ | Growth Solutions

• Co-Founder & Managing Director

  • Nov 2016 - Nov 2018

  IONZ designs & executes bespoke E-commerce Solutions that drive ROI. Our Company Purpose: To be free & succeed together. Our Company Vision: Realise the potential of talented entrepreneurs to unlock $100M of revenue by 2022 Milestones: 2016: SJP.Media Launched. 2016: DDB / McDonalds, Electoral Commission, NZPost Group, Sunbeam projects completed. 2017: Rebranded to Ionz - Solution Architects. 2017: Shopify Expert Certified. 2017: 5th Full-time team member hire.



Fitwear

• Sporting Goods Manufacturing

• Founder

  • Apr 2012 - Sep 2018

  New Zealand's premier independent fitness label with a 300,000+ strong social following. www.facebook.com/fitwearofficial | www.fitwear.net The cornerstone of my extensive E-commerce experience. Growing this business from $0 by myself to an offshore investment just shy of $1mil NZD in 2015 taught me a lot. Making a net loss of $700k over the next two years (losing sight of the core business & over-expansion) taught me 100x more. You learn a lot more on the way down. Milestones: 2012: Started as a hobby project selling singlets 2014: Switch to Shopify & 7 Figure turnover achieved 2015: 50% Share exit to UK E-com group 2015: 60SQM Mega Booth at NZFEXPO '15 2016: 250k Followers on Facebook 2016: 50,000 orders shipped 2017: 49% Share exit to US E-com group



Kloude Clothing NZ

• Director

  • Jun 2016 - Feb 2018

  Mens Street Fashion label stocked in 25 stores across NZ/AU Including Culture Kings www.instagram.com/kloudeclothing/ Ambassadors including major recording artists Bae Maejor & Rufus Du Sol with over 1 billon youtube views In 2016 the Fitwear group acquired 50% of Kloude Clothing to develop operational structure & create an e-commerce channel off the back of their strong retail presence. Achievements: 2016: 50% Shareholding acquired. 2016: Photoshoot completed with massive recording artist Bae Maejor. 2016: Deliver 6 figure SS17 into Culture Kings. 2017: Deliver 3rd consecutive season into Culture Kings.



FitSupps

• Canada
• Biotechnology Research
• 1 - 100 Employee

• Founder

  • Oct 2013 - Jul 2015

  A fitness orientated Supplement & Apparel store chain with 4 stores across New Zealand & Australia https://www.facebook.com/fitsuppsofficial/ In 2013 I was hit hard with a debilitating infection in my spine known as discitus & it created a degree of risk aversion. Rather than go all-in on Fitwear we diversified and leveraged the success of the Fitwear brand to open a chain of bricks & mortar supplement stores. Achievements: 2013: Opened flagship store in my hometown, Palmerston North. 2014: Opened three franchisee stores in Nelson, Gisbourne & Erina, NSW. 2015: Exited the business.