Experience

Penn State Sports Properties

• United States
• Spectator Sports
• 1 - 100 Employee

• Manager, Partnership Services

  • Sep 2021 - Present

  -Lead a team of three (3) Partnership Service Coordinators and one (1) Associate Coordinator, Partnership Services -Assist in leading our Gameday Intern Team/Property Assistants -Accountable for Service structure and responsibilities at the Property (i.e. Service Plan, Service Team Contests, Quarterly Plan, Partner Account Breakdown, etc.) -Oversee & execute a book a business which includes partners such as PSECU, Penn State Health, Pepsi and Utz -Directly manage all communication and assets pertaining to Penn State Football, including the Blue-White Spring Game. -Assist the Partnership Service Team as well on as need basis with MBB/WBB, MHKY/WHKY and the Olympic Sports (MVB, WVB, Wrestling, MGYM, WGYM) -Collaborate with internal/external stakeholders on the fulfillment and execution of in-game & off-premise sponsor promotions -Lead weekly sales administration team call (Partnership Activation portion), Service Team meetings and 1:1’s with GM & PSSP Service Team -Research, plan and execute PSSP Corporate Outings (i.e. Topgolf Outing, Trip to Away Game/Bowl Game, Local Events/Outings, etc.) -Inventory Creation and Ideation; working with the Learfield Integrated Marketing & Digital Teams to create continuous new inventory available for the sales team to sell -Develop & maintain communication process by which ICA is informed of proposed ideas so buy-in/agreement is obtained before the sale is contracted -Responsible for our Property Hotel Trade Management as well as our Season and Single Game Tickets -Update End of Season Recap templates with information/data which is then used by the entire Service Team for their End of Season Recap meetings



San Jose Sharks

• United States
• Spectator Sports
• 200 - 300 Employee

• Manager, Brand Activation & Go-To-Market Strategy

  • Sep 2015 - Aug 2021

  -Originally hired to specifically to manage all SJ Barracuda corporate partners -Promoted to a Sharks Service Manager prior to start of the San Jose Sharks 2016-17 season -Fulfilled close to $3 million in Corporate Partnerships which includes the following partners: BMW, Clos LaChance, Druva, Enterprise, NorCal Honda Dealers and Sierra Nevada amongst others -Created monthly NHL Brand Activation/Partnership Marketing call during COVID with other NHL clubs discussing best practices, strategies to navigate through the pandemic, etc. -Established and fostered relationships with existing corporate partner accounts -Developed and executed client activation programs -Executed in-game and off-premise sponsor promotions -Served as the main contact with internal departments such as Event Presentation, Social Media, Community Relations and PR to ensure all elements are activated -Compiled and submitted Digital Signage Rotations to Technical Services for all events within SAP Center -Worked with Technical Services to ensure that all Digital signage for Sharks, Barracuda and SAP Center are in Rotation for each event night -Collaborated with Technical Services to obtain LED logs to then compile affidavits for each Corporate Partner -Worked with the NHL to make sure that all Dasherboard artwork is approved prior to production -Obtained proofs/samples from our signage vendor(s) for each signage project including dasherboards, in-ice logos, etc… -Prepared Signage Maps for SAP Center and Solar4America Ice at San Jose and Fremont -Scheduled photographer to ensure that all sponsor related programs/elements are photographed during course of the season -Managed and delivered Corporate Partner Recap packages for partnerships by capturing photos through game-nights, social media and on the team website -Worked with programs such as KORE, KORE Connect, SportsDigita, Zoomph, etc.



Adirondack Thunder

• United States
• Spectator Sports
• 1 - 100 Employee

• Director, Corporate Sales and Marketing

  • Apr 2015 - Sep 2015

  -Promoted to the Director of Corporate Sales and Marketing position effective the end of the AHL Flames regular season (team relocated to Stockton, CA) -Responsible for renewing all current corporate accounts -Renewed close to $300,000 prior to leaving the organization in September 2015 -Prospect, research and close new sponsorship contracts -Work with the Assistant Director of Corporate Sales and Marketing to ensure that all clients’ sponsorship elements are implemented -Liaise with other departments on sponsored programs – departments which include game presentation, communications, community relations, ticketing and others as necessary -Develop a tri-county prospect list and update it on an on-going basis -Enter and manage all related business using ACT -Create all proposals and contracts for the President’s review and approval as well as activate all relationships at the team level -Submit daily and weekly Corporate Sales reports to the President and Front Office Staff in Calgary



Adirondack Flames

• Glens Falls, NY

• Director, Corporate Marketing and Consumer Products

  • Jun 2014 - Apr 2015

  -Fulfilled over $700,000 in corporate partnerships -Developed relationships with key corporate partners within the market -Responsible for achieving profitability objectives from selling corporate partnerships as well as ticket plans -Activated and tracked all partner contracts to ensure that all elements are fulfilled, executed and reported with an emphasis towards maximizing cross-promotional opportunities -Researched, prospected and established leads – via direct phone contact, networking and organizations for corporate relationships -Developed customized sponsorship programs using inventory to generate net revenue and meet the needs of clients -Created all contracts and proposals for the President’s review and approval -Collaborated with the Flames communications, game operations, ticket sales and community relations departments to merchandise all relationships accordingly -Worked with the VP of Finance and Administration to reconcile invoices -Maintained Sponsorship database and facilitate communications with all Flames Corporate Partners -Submitted weekly/monthly Corporate and Merchandise sales reports to the Team President & brass in Calgary -Ordered all promotional items related to corporate partnerships -Built, designed, ordered and maintained inventory to maximize merchandise sales -Updated the merchandise online website for the Adirondack Flames -Handled all online orders from locating the item in stock, packing, weighing and shipping out all apparel -Managed a game-night staff at Merchandise as well as oversee a Corporate Sales intern on a day-to-day basis



Iowa Wild

• United States
• Spectator Sports
• 1 - 100 Employee

• Corporate Activation Specialist

  • Aug 2013 - Apr 2014

  -Maintain and build relationships with over 60 corporate accounts to help with the renewal process -Execute all elements of Corporate Partner accounts with an emphasis towards cross-promotional opportunities -Work with corporate sponsorship to create and ensure mutual satisfaction with sponsor-related features, events and in-arena promotions -Responsible for the design of sales proposals and presentations for potential corporate partners -Create, track, and maintain all proposals, contracts and end of season partnership recaps -Compile, report, enter, collect, forecast, and track accurate account elements, billing, fulfillment and contact information -Order all promotional items related to corporate partnerships and for group ticket packages -Reconcile corporate invoices and keep track of the signage/fulfillment/promotional budgets -Ensure on game-days that all corporate related promotions/material are executed successfully -Greet, support, and serve current and potential clients daily/at games -Work closely with other departments within the organization on Corporate Partner related programs including game ops, community relations, public relations, hockey ops, marketing and ticket sales



Lehigh Valley Phantoms

• United States
• Spectator Sports
• 1 - 100 Employee

• Corporate Fulfillment Coordinator/Merchandise Manager

  • Sep 2011 - Jul 2013

  -Fulfill between 70-80 corporate contracts and over $800,000 in Corporate Sales -Maintain relationships with corporate sponsors and provide good customer service to enhance renewal rate -Work closely with other departments within the organization on Corporate Partner related programs such as game ops, community relations, public relations, marketing and ticket sales -Publish the Phantoms Weekly E-Newsletter (Inside the Crease) and Monthly Corporate Newsletter -Create content for the website -Update the Phantoms social media avenues -Assist with marketing campaigns which include brainstorming, planning and executing -Design, order and maintain inventory for Merchandise to maximize sales -Update the Adirondack Phantoms and Lehigh Valley Phantoms Merchandise Websites -Oversee a game-night staff -Experience working with NewEra Ticketing System



Golden Eagles Baseball Team, INC

• United States
• Spectator Sports
• 1 - 100 Employee

• Media/PR Director

  • May 2011 - Aug 2011

  -Produced and incorporated game recaps onto team website -Updated the team website and social media avenues -Ran designated game-nights -Experience working with StatCrew -Produced and incorporated game recaps onto team website -Updated the team website and social media avenues -Ran designated game-nights -Experience working with StatCrew



Flyers Prospect Camp, National Hockey League

• Voorhees, NJ

• PR correspondant, Adirondack Phantoms (AHL)

  • Jul 2011 - Jul 2011

  -Created content for the team website -Produced videos and photos for social media networks -Interviewed players and coaching staff -Produced daily voice recordings for local radio station -Created content for the team website -Produced videos and photos for social media networks -Interviewed players and coaching staff -Produced daily voice recordings for local radio station



Lehigh Valley Phantoms

• United States
• Spectator Sports
• 1 - 100 Employee

• Media Relations Assistant

  • Sep 2010 - Apr 2011

  -Published the “Phantoms Weekly” -Produced and distributed game notes for use by the media, hockey ops and scouts -Produced and incorporated game recaps onto team website -Copied, distributed & updated player bios/stats along with AHL league stats -Compilation of news clips and information to coaching staff & management -Sent team highlights & player of the week/month nominations to American Hockey League -Set up the press box and managing members of the media -Maintained relationships with the media -Updated the team website and social networking sites such as Facebook and Twitter -Fulfilled media credential requests -Cold calling -Created leads for potential sales for use by the team ticketing representatives -Knowledge of Dreamweaver & FileZilla -General office duties



Golden Eagles Baseball Team, INC

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing/Promotions Intern

  • May 2008 - Aug 2008

  -Conducted on-field promotions/On-field MC -Secured game night sponsor -Assisted with game day operations -Conducted on-field promotions/On-field MC -Secured game night sponsor -Assisted with game day operations