Experience

Excellis Interactive

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Copywriter

  • Jan 2021 - Present

  º Write insightful and leadership focused blog posts based on search trends and topics of interest º Write high-engagement social media content that reflects our brand's voice º Update web copy as needed for SEO º Produce error-free content that adheres to the company's style guidelines º Write insightful and leadership focused blog posts based on search trends and topics of interest º Write high-engagement social media content that reflects our brand's voice º Update web copy as needed for SEO º Produce error-free content that adheres to the company's style guidelines



C.H. Briggs®

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Communications Coordinator

  • Jan 2017 - Feb 2020

  º Research, coordinate and execute 7 to 10 annual trade shows º Design marketing collateral (catalogs, sell sheets, advertisements) using Adobe software (Photoshop, InDesign, Illustrator, Acrobat) º Design and distribute email campaigns and communications via Pardot and SalesForce º Create, coordinate and execute new product launches º Active liaison for printing and proofing materials º Manage marketing budget for corporate sponsorships and membership affiliations, tradeshows, and print collateral º Collaborate with digital marketing coordinator for website management and social media content creation º Oversee and enforce brand consistency across internal and external communications and print collateral



ViVA Catering & Restaurants

• Reading, PA

• Business Development & Sales Manager

  • Jun 2016 - Dec 2016

  º Plan and oversee corporate catered events º Find, qualify, and close sales leads º Update CRM system with new leads daily º Create and implement sales initiatives with corporate clients º Create staff incentives to increase sales in restaurant locations º Formulate competitive analysis reports to maintain profit lead º Build and develop relationships within the community to build brand awareness º Collaborate with industry partners to maximize brand awarness º Create sales calendars that meet quarterly goals



Elite Sportswear, LP

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Social Media Marketing Coordinate

  • Apr 2014 - Jun 2016

  º Manage and maintain all social media sites including Facebook, Twitter, Instagram, the blog, and Snapchat for multiple product linesº Run weekly Google Analytics Reports and review data to better optimize SEOº Work with management to create aesthetically pleasing social media graphics for contests, marketing campaigns, and other marketing initiativesº Create marketing headlines, taglines, and hashtags to support marketing initiatives and target new audiencesº Create and manage contests and giveaways on social mediaº Post new content on a daily basis to all social media channelsº Collaborate with industry partners for cross promotions to bring brand awareness to new audiencesº Write social media content for endorsed athletes to post on their channels º Ensure brand standards and brand consistency was met at all times for GK and our partners including Under Armour, Disney, Cirque du Soleil, and USA Gymnastics.

• Corporate Copywriter

  • Apr 2014 - Jun 2016

  º Write marketing copy for annual and seasonal catalogs for multiple product linesº Maintain the marketing copy and product descriptions for the catalog and websiteº Creatively name products and product collectionsº Manage and maintain the blog with up-to-date contentº Write press releases and help coordinate distributionº Work with management in proofreading and editing copy before it goes to print or onlineº Optimize SEO and keyword search to raise brand awareness in e-commerce



Texas Roadhouse

• United States
• Restaurants
• 700 & Above Employee

• Local Store Marketer

  • Jul 2011 - Sep 2012

  º Create personal marketing schedule that meets with quarterly goals º Build, develop and maintain relationships within local community members and businesses º Host various school assemblies with elementary and pre-school age groups º Design marketing materials for the store and outside promotional events º Liaison to corporate social media marketing coordinator º Manage marketing inventory of printed materials and business supplies º Implement creative programs to enhance community interest º Create, facilitate, organize and market promotional activities and events