Account Director

• Aug 2022 - Present

Client Service Consultant

• Aug 2020 - Jul 2022

Senior Marketing Communications Manager

• Nov 2019 - Apr 2020

Business & Innovation Consultant (Freelance)

• Sep 2015 - Nov 2019

Partnering with clients to help them achieve business results by providing strategic and creative communication opportunities. Offering them business analysis, communication and design expertise, analytical thinking, strategic planning, observation spirit and innovation. Developing creative communication materials, conducting communications audits and developing communication and marketing strategies. Dutch Retailer (DMG) with 200 franchise stores in Paint and Decoration• Analysis of all o line and online communication activities• Iniciated brainstormmeetings on new bussiness models• Performed a general business analysis and provided solutions for business innovation • Development of communication plans, campaign strategy and its objectives• Developed and executed internal communications plans. Prepared messages, talking points, and presentations for executives• Defined communications objectives, strategized campaigns and executed marketing plans and big data marketing projects. • Wrote copy for flyers, brochures, videos, scripts, newsletters, presentations, website pages and other communication vehicles• Partners with Design and Digital Teams on creating videos, posters, flyers, Web banners and infographics for various internal and external uses in promoting company programs and projects.• Guide the work of internal partners, outside vendors, freelancers, etc., as appropriate, to ensure that execution supports the communications strategies and achieves client objectivesThe Export Factory 2016 & 2017 - Barcelona• Developing and executing marketing & sales activities for Northern Europe • Project management for professional trade show PLMA in Amsterdam (May 2017) • Developing strategies and plans to increase client loyalty and sales

CEO, Co-Founder & Product Owner

• Jul 2014 - Jun 2016

Startup developing a SaaS application for professional designers• Leading the agile software development (SCRUM), team of 5 collaborators, parcial remotely• UX research: organizing and executing qualitative research, A/B testing, interviewing focus groups • Leading two-weekly evaluation cycles with Development Team to secure timelines and ensure delivered solutions were working according given specifications.• Overseeing conceptual direction of the App according to new user insights• In charge of Marketing & Design (corporate identity, social media etc.)• Defining, organizing and resourcing the delivery of key projects• Defining project roadmaps and delivery plans• Analyzing data from a variety of sources in order to provide business insights• Continually assisting in improving the processes and profitability of the business

CMO, Teamleader & UX Researcher

• Jan 2013 - Jun 2014

Responsable for Marketing & Communication and Brand development• Developed detailed test plans, test scripts, user flows, user personas, and training materials• Conducted both quantitative and qualitative data analysis on data gathered from focus groups, one-on- one interviews, surveys, and remote and local user testing.• Presented recommendations and solutions to clients that met both user expectations and business.• Moderated task-based user tests of prototypes and wireframes.

Communication Consultant Digital Media

• Jul 2006 - Aug 2008

Child protection organization ‘William Schrikker Group’, Amsterdam. Communication Consultant Digital Media. In charge of all digital media.• Leading internal content publishers group• Giving training sessions for internal publisher based on developed training material. • Planning and analysis of all digital media, internal and external• Maintaining homepage internal portal up to date creating visual and textual content Child protection organization ‘William Schrikker Group’, Amsterdam. Communication Consultant Digital Media. In charge of all digital media.• Leading internal content publishers group• Giving training sessions for internal publisher based on developed training material. • Planning and analysis of all digital media, internal and external• Maintaining homepage internal portal up to date creating visual and textual content

Project Manager

• Apr 2005 - Apr 2006

Different multinational clients like Heineken International, Bavaria, Danone Spain, Friesland Foods, Danone Spain.• Briefing designers, photographers and illustrators and keeping track of progress and deadlines • Drafting budget proposals, analyzing project profitability and monitoring budget and price agreements• Maintaining client relationships Different multinational clients like Heineken International, Bavaria, Danone Spain, Friesland Foods, Danone Spain.• Briefing designers, photographers and illustrators and keeping track of progress and deadlines • Drafting budget proposals, analyzing project profitability and monitoring budget and price agreements• Maintaining client relationships

Account Executive

• Jan 2003 - Aug 2004

Advertising Agency. Executing ATL and BTL campaigns, online marketing, job advertising. Maintaining client relationships, keeping track of progress and ensuring deadlines are met, monitoring project outcomes, analyzing project profitability, briefing art-directors and artworkers and proposal writing.Variety of clients including: ABN AMRO, Stibbe Lawyers, Ministry of Transport and Public Works, Vrije Universiteit. Advertising Agency. Executing ATL and BTL campaigns, online marketing, job advertising. Maintaining client relationships, keeping track of progress and ensuring deadlines are met, monitoring project outcomes, analyzing project profitability, briefing art-directors and artworkers and proposal writing.Variety of clients including: ABN AMRO, Stibbe Lawyers, Ministry of Transport and Public Works, Vrije Universiteit.

Account Executive

• Jan 2002 - Jan 2003

Advertising Agency. Executing ATL and BTL campaigns and online marketing. Maintaining client relationships, keeping track of progress and ensuring deadlines are met, monitoring project outcomes, analyzing project profitability, briefing art-directors and artworkers and proposal writing.Variety of clients including: Unilever, United Biscuits, The Greenery and Campina Advertising Agency. Executing ATL and BTL campaigns and online marketing. Maintaining client relationships, keeping track of progress and ensuring deadlines are met, monitoring project outcomes, analyzing project profitability, briefing art-directors and artworkers and proposal writing.Variety of clients including: Unilever, United Biscuits, The Greenery and Campina

Emergency Centre Assistant

• Apr 2001 - Oct 2001

Dutch Touring Club, emergency centre assistant. Liasing between Dutch clients and local Spanish services. Dutch Touring Club, emergency centre assistant. Liasing between Dutch clients and local Spanish services.