SIYU Xu
Sales And Marketing Specialist at Red Cube Production Inc.- Claim this Profile
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Bio
Credentials
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Facebook Certified Media Buying Professional
FacebookAug, 2021- Sep, 2024
Experience
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Red Cube Production Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Sales And Marketing Specialist
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Jan 2021 - Present
-Help managing $20,000+/ month ad spend for different clients and analyzing campaign performance and making advice for budget allocation -Optimize products listings with all e-Commerce metrics including Amazon and Shopify -Implement suitable strategies for omnichannel marketing -Design and execute digital marketing campaigns on Facebook Instagram and Google, to bring traffic to desired products -Manage Google ads PPC for different clients, including FOTILE, and arrange weekly meeting with clients individually about the performance Show less
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Q Bay Center
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United States
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International Trade and Development
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1 - 100 Employee
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Marketing Specialist
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Oct 2020 - Jan 2021
Maximized advertising efforts by developing unique marketing content including social media content, and email campaigns. § Planned and created posters, invitation letters, application forms, and newsletters for all events and Accelerator Program. § Utilized WordPress and tools to build content on Q Bay Official website and translated it to a Chinese version. § Collaborated and assisted Marketing Director to enhance operation of virtual event and Accelerator Program. § Planned marketing initiatives and conducted post-event evaluation to maintain member’s satisfaction with the data tracking tool Show less
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真实传媒有限公司
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China
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Broadcast Media Production and Distribution
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Summer Intern
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Jun 2019 - Aug 2019
-Helped National Television station in the documentary “Love of Yangtze River”, doing research, connecting interviewees and preparing for shooting -Cut and edited the trailer for the documentary “Shanghai I love you” -Helped National Television station in the documentary “Love of Yangtze River”, doing research, connecting interviewees and preparing for shooting -Cut and edited the trailer for the documentary “Shanghai I love you”
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Neutral Design Studio
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United States
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Design Services
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Marketing Intern
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Jan 2019 - Aug 2019
-Set up Facebook Ads, Instagram Ads, Google Ads for Presby Hall Housing and conducted marketing research to define the target audience -Reached 4,583 people and earned 18,291 impressions in $189 budget for the 1st month -Set Facebook Messenger Ad, Instagram Ads and Google Keyword Ads for local small businesses in Champaign, boosted the sales for 32% -Engaged in community activities such as “C U speak” and made Facebook Ads for community events -Set up Facebook Ads, Instagram Ads, Google Ads for Presby Hall Housing and conducted marketing research to define the target audience -Reached 4,583 people and earned 18,291 impressions in $189 budget for the 1st month -Set Facebook Messenger Ad, Instagram Ads and Google Keyword Ads for local small businesses in Champaign, boosted the sales for 32% -Engaged in community activities such as “C U speak” and made Facebook Ads for community events
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Crescent Marketing
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Advertising Services
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Strategist on Promotion team
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Jun 2017 - Jun 2018
Introduced Alipay and Wechat payment methods to merchants on campus -Promoted for Alipay and wechat payment methods by social media platforms and events -Scheduled regular visits to merchants enrolled and recorded feedbacks Conducted advertising planning for local businesses on campus - Collected psychographics and behaviors of consumers by interviews and observation - Set up an official Wechat account for company and launched offline campaigns - Set online and offline campaigns for restaurants and apartment on campus - Made campaign’s videos for small businesses Show less
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Strategist
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Mar 2018 - May 2018
Strategist and Creative Director for CU cradle to Career nonprofits organization -Developed creative concept for bus ad, brochures and paid Facebook advertising campaign from the key insight -Redesigned social media outreach: Facebook, Instagram, and website Strategist and Creative Director for CU cradle to Career nonprofits organization -Developed creative concept for bus ad, brochures and paid Facebook advertising campaign from the key insight -Redesigned social media outreach: Facebook, Instagram, and website
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Sunfan Media Group
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China
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Advertising Services
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1 - 100 Employee
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Advertising Executive
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May 2017 - Aug 2017
-Promoted for Budweiser Music Festival on Chinese social media platforms: Wechat and Weibo, attracting 10000+ readers -Led the team to conduct market research about Budweiser Music Festival, got the key insights for the event planning team: https://www.bilibili.com/video/av14729361/ -Selected the Celebrities whose images fit best with the brand image of Pepsi and negotiated with their agents successfully -Helped the team to book flights and hotels, translated contracts and made detailed schedule for different events and meetings Show less
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Education
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2019 - 2020
The Johns Hopkins University - Carey Business School
Master's degree, Marketing -
2015 - 2018
美国伊利诺伊大学香槟分校
Bachelor's degree, Advertising
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