Experience

Red Cube Production Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Nov 2022 - Present

  United States -Leveraged AI tools and Marketing research methods to assist Chinese Sellers, Manufacturers in product selection and conducted detailed market analysis both quantitatively and qualitatively -Responsible for Seashell VOC Program's All Online Marketing Promotion, including Social media management, Video content creation and editing (https://www.seashell.city/) -Managed Amazon Vendor Central and Seller Central, including Amazon ads for clients: Zgrills , BlueEle, Torva, etc.



OODDA INC

• United States
• Design Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Dec 2021 - Oct 2022

  United States -Strategized and executed paid media including Google Ads and Facebook Ads, TikTok Ads and Influencer Marketing for ReFa USA, Segway USA, Resulting in boosting sales by 14% -Set up market goal, KPI, Budget planning and promotion plan for clients and kept ROAS around 3.5 -Led ReFa’s Indiegogo Project: Monitored progress, Leveraged Integrated Marketing &Influencer Marketing, Kept stakeholders posted to ensure it’s completed within budget, Resulting in raising $35,540 -Leveraged… Show more -Strategized and executed paid media including Google Ads and Facebook Ads, TikTok Ads and Influencer Marketing for ReFa USA, Segway USA, Resulting in boosting sales by 14% -Set up market goal, KPI, Budget planning and promotion plan for clients and kept ROAS around 3.5 -Led ReFa’s Indiegogo Project: Monitored progress, Leveraged Integrated Marketing &Influencer Marketing, Kept stakeholders posted to ensure it’s completed within budget, Resulting in raising $35,540 -Leveraged Influencer Marketing, Social Strategy to engage and expand the audience on Instagram, TikTok and Facebook accounts for clients Show less



Red Cube Production Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Sales And Marketing Specialist

  • Jan 2021 - Oct 2021

  San Francisco Bay Area -Managed Amazon Vendor Central and Seller Central for clients: Yogamite, Deminuage, Cobor, Fotile (2 products) and Zgrills. -Leveraged Amazon sponsored ads, video campaigns, Facebook and Instagram ads to consistently increase sales of products over time. -Optimized product listing, A+, video and images, providing detailed and actionable feedback to clients every day. -Conducted Marketing Research, Digital Marketing Trend Analysis, Sales Forecast and Product Selection for clients before… Show more -Managed Amazon Vendor Central and Seller Central for clients: Yogamite, Deminuage, Cobor, Fotile (2 products) and Zgrills. -Leveraged Amazon sponsored ads, video campaigns, Facebook and Instagram ads to consistently increase sales of products over time. -Optimized product listing, A+, video and images, providing detailed and actionable feedback to clients every day. -Conducted Marketing Research, Digital Marketing Trend Analysis, Sales Forecast and Product Selection for clients before launching on Amazon. Show less



Q Bay Center

• United States
• International Trade and Development
• 1 - 100 Employee

• Marketing Specialist

  • Oct 2020 - Jan 2021

  San Jose, California, United States -Maximized advertising efforts by developing unique marketing content including social media content, and email campaigns. § Planned and created posters, invitation letters, application forms, and newsletters for all events and Accelerator Program. -Utilized WordPress and tools to build content on Q Bay Official website and translated it to a Chinese version.



真实传媒有限公司

• China
• Broadcast Media Production and Distribution

• Summer Intern

  • Jun 2019 - Aug 2019

  Shanghai -Helped National Television station in the documentary “Love of Yangtze River”, doing research, connecting interviewees and preparing for shooting -Cut and edited the trailer for the documentary “Shanghai I love you”



Neutral Design Studio

• United States
• Design Services
• 1 - 100 Employee

• Marketing Intern

  • Jan 2019 - Aug 2019

  Urbana-Champaign, Illinois Area -Set up Facebook Ads, Instagram Ads, Google Ads for Presby Hall Housing and conducted marketing research to define the target audience -Reached 4,583 people and earned 18,291 impressions in $189 budget for the 1st month -Set Facebook Messenger Ad, Instagram Ads and Google Keyword Ads for local small businesses in Champaign, boosted the sales for 32% -Engaged in community activities such as “C U speak” and made Facebook Ads for community events



Crescent Marketing

• Strategist on Promotion team

  • Jun 2017 - Jun 2018

  Champaign, Illinois Introduced Alipay and Wechat payment methods to merchants on campus -Promoted for Alipay and wechat payment methods by social media platforms and events -Scheduled regular visits to merchants enrolled and recorded feedbacks Conducted advertising planning for local businesses on campus - Collected psychographics and behaviors of consumers by interviews and observation - Set up an official Wechat account for company and launched offline campaigns - Set online and offline… Show more Introduced Alipay and Wechat payment methods to merchants on campus -Promoted for Alipay and wechat payment methods by social media platforms and events -Scheduled regular visits to merchants enrolled and recorded feedbacks Conducted advertising planning for local businesses on campus - Collected psychographics and behaviors of consumers by interviews and observation - Set up an official Wechat account for company and launched offline campaigns - Set online and offline campaigns for restaurants and apartment on campus - Made campaign’s videos for small businesses Show less



Sandage project

• Strategist

  • Mar 2018 - May 2018

  Illinois Strategist and Creative Director for CU cradle to Career nonprofits organization -Developed creative concept for bus ad, brochures and paid Facebook advertising campaign from the key insight -Redesigned social media outreach: Facebook, Instagram, and website



Sunfan Media Group

• China
• Advertising Services
• 1 - 100 Employee

• Advertising Executive

  • May 2017 - Aug 2017

  Shanghai -Promoted for Budweiser Music Festival on Chinese social media platforms: Wechat and Weibo, attracting 10000+ readers -Led the team to conduct market research about Budweiser Music Festival, got the key insights for the event planning team: https://www.bilibili.com/video/av14729361/ -Selected the Celebrities whose images fit best with the brand image of Pepsi and negotiated with their agents successfully -Helped the team to book flights and hotels, translated contracts and made… Show more -Promoted for Budweiser Music Festival on Chinese social media platforms: Wechat and Weibo, attracting 10000+ readers -Led the team to conduct market research about Budweiser Music Festival, got the key insights for the event planning team: https://www.bilibili.com/video/av14729361/ -Selected the Celebrities whose images fit best with the brand image of Pepsi and negotiated with their agents successfully -Helped the team to book flights and hotels, translated contracts and made detailed schedule for different events and meetings Show less