Experience

Workverse

• India
• Education
• 1 - 100 Employee

• Creative Strategist

  • Feb 2023 - Present

  Mumbai, Maharashtra, India



Lodha Xperia Mall

• Marketing Intern

  • Aug 2022 - Sep 2022

  Mumbai, Maharashtra, India - Conducted competitive benchmarking for other malls in the same catchment - Social media analysis of other malls to provide suggestions for improving Xperia's online presence - Designed, conducted, and analysed consumer perception survey - Assisted in ideation of new marketing events



Chalkboard Entertainment

• India
• Movies, Videos, and Sound
• 1 - 100 Employee

• Creative Development Intern

  • Jun 2022 - Aug 2022

  Mumbai, Maharashtra, India - Conceptualized and assisted with new concept research on films/series - Reviewed script proposals and developed suitable treatment / structure - Designed pitch decks to pitch to OTT platforms / investors - Managed databases of industry resources - Handled administrative responsibilities for the creative producers



UPG's Chronicle

• India
• Newspaper Publishing
• 1 - 100 Employee

• Content Writer

  • Sep 2020 - Apr 2022

  Mumbai, Maharashtra, India Ideated and wrote regular articles on various beats such as - Features - Arts & Culture - Sustainability - Literature - Global affairs



TEDxUPGCOLLEGE

• Events Services

• Curator

  • Sep 2021 - Jan 2022

  Mumbai, Maharashtra, India - End-to-end speaker management including recruitment, selection, and training of speakers/performers - Ideation of TEDx talk topics - Wrote scripts for each talk - Assisted in managing on-day execution of event



Briefly

• United Kingdom
• Software Development

• Content Strategist

  • Nov 2021 - Dec 2021

  Mumbai, Maharashtra, India - Wrote copy and ideated visuals for social media posts - Coordinated with the graphic design team for completion of posts - Wrote briefs for agencies after understanding clients' proposals - Wrote newsletters with A/B testing for subject line - Conducted research to understand competitor's communication



Just 1 Life Edtech

• Social Media Manager

  • May 2021 - Sep 2021

  Mumbai, Maharashtra, India - Ideated and wrote copy, video scripts, and captions for social media - Designed post creatives / thumbnails and edited videos - Managed social media content bank - Designed entire workbooks for courses - Hosted live workshops - Conducted sales calls and student feedback calls - Researched on trends and competitive benchmarking



National Service Scheme

• India
• Non-profit Organizations
• 700 & Above Employee

• Secretary

  • Jun 2020 - Jun 2021

  Mumbai, Maharashtra, India National Service Scheme is an initiative by the government of India which works towards India’s progress through social work and community development - Led a team of 50 volunteers - Organised 60+ online and offline social service events / activities - Coordinated with multiple NGOs, social activists, and other organisations - Managed social media handles including ideation and creation of 80+ social media posts and short films - Awarded 3 social excellence awards for the unit



AIESEC in Egypt

• Egypt
• Non-profit Organizations
• 200 - 300 Employee

• Social Media Marketing Intern

  • Oct 2019 - Nov 2019

  Alexandria, Egypt Traveled across 6 cities in Egypt to promote Egyptian tourism through photography, editing, and social media marketing



Scriptur

• India
• Media Production
• 1 - 100 Employee

• Content Writer

  • May 2019 - Jul 2019

  Mumbai, Maharashtra, India Wrote articles, product descriptions, and reviews at a digital marketing agency for brands like Licious and Truebil



CORO INDIA

• India
• Non-profit Organization Management
• 1 - 100 Employee

• Policy Research Intern

  • Jun 2018 - Jul 2018

  Mumbai, Maharashtra, India Created research brief, took interviews, and made social media infographics relating to women empowerment schemes in Maharashtra's budget