Siyang Shen
Digital Marketing at Biomed GmbH- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Getting Started with Power BI Desktop
CourseraJun, 2023- Nov, 2024 -
How to Set Up a Facebook Ads Campaign
CourseraOct, 2022- Nov, 2024 -
Marketing Analytics Foundation
MetaOct, 2022- Nov, 2024
Experience
-
Biomed GmbH
-
Germany
-
Alternative Medicine
-
1 - 100 Employee
-
Digital Marketing
-
Jul 2022 - Present
Proactively sourced and selected agencies while collaborating with the CEO to resolve current marketing bottlenecks. Independently led the execution of five projects. Expanded the international distribution and E-commerce platforms. Designed, managed, and developed Facebook ad. Leveraged Agile project management methodologies to independently spearhead the creation and maintenance of an Amazon store. Proactively sourced and selected agencies while collaborating with the CEO to resolve current marketing bottlenecks. Independently led the execution of five projects. Expanded the international distribution and E-commerce platforms. Designed, managed, and developed Facebook ad. Leveraged Agile project management methodologies to independently spearhead the creation and maintenance of an Amazon store.
-
-
-
NetEase
-
China
-
Technology, Information and Internet
-
700 & Above Employee
-
Channel Operation Marketing Assistant
-
Aug 2021 - Oct 2021
Monitored and analyzed channel data, tracked sales data, and used Excel to analyze and summarize data weekly. Compared data click rate and churn rate resulting in a 30% reduction in churn rate. Designed innovative and high-quality leads, leveraging insights into user purchase behavior, establishing new reach scenarios, pursuing high-intention channels, and maximizing the conversion rate, which increased by 20%. Optimized business SOP by upgrading the lead and marketing process, and pushing customer reach rate. Responsible for CRM system, providing first-line support for CRM users. Show less
-
-
-
Kean University
-
United States
-
Higher Education
-
700 & Above Employee
-
"Whose Agile is it"
-
Jul 2009 - Apr 2020
Investigated the Agile Development Team's misgivings with the Agile (SCRUM) project management framework. Investigated the Agile Development Team's misgivings with the Agile (SCRUM) project management framework.
-
-
-
AIESEC
-
Canada
-
Non-profit Organizations
-
700 & Above Employee
-
Vice President of Talent Management at AIESEC in WKU
-
Nov 2017 - Jan 2019
Organized and managed 4 successful overseas volunteer recruitment activities, with over 300 participants, reflecting strong leadership and organizational abilities. Developed an efficient talent database and performance evaluation system, leading to the organization achieving the first level in mainland China branch assessment. Organized and managed 4 successful overseas volunteer recruitment activities, with over 300 participants, reflecting strong leadership and organizational abilities. Developed an efficient talent database and performance evaluation system, leading to the organization achieving the first level in mainland China branch assessment.
-
-
-
ICBC Credit Suisse Asset Management (International)
-
China
-
Financial Services
-
1 - 100 Employee
-
Operation management assistant
-
Jul 2018 - Aug 2018
Consolidated comparison data of fund companies Researched on the development of financial markets Consolidated comparison data of fund companies Researched on the development of financial markets
-
-
Education
-
2021 - 2023
Technical University of Munich
Master's degree, Management and Technology -
2016 - 2020
Kean University
学士, Finance
Community
