Creative Strategist

• Feb 2023 - Present

Marketing Intern

• Aug 2022 - Sep 2022

- Conducted competitive benchmarking for other malls in the same catchment - Social media analysis of other malls to provide suggestions for improving Xperia's online presence - Designed, conducted, and analysed consumer perception survey - Assisted in ideation of new marketing events - Conducted competitive benchmarking for other malls in the same catchment - Social media analysis of other malls to provide suggestions for improving Xperia's online presence - Designed, conducted, and analysed consumer perception survey - Assisted in ideation of new marketing events

Creative Development Intern

• Jun 2022 - Aug 2022

- Conceptualized and assisted with new concept research on films/series - Reviewed script proposals and developed suitable treatment / structure - Designed pitch decks to pitch to OTT platforms / investors - Managed databases of industry resources - Handled administrative responsibilities for the creative producers - Conceptualized and assisted with new concept research on films/series - Reviewed script proposals and developed suitable treatment / structure - Designed pitch decks to pitch to OTT platforms / investors - Managed databases of industry resources - Handled administrative responsibilities for the creative producers

Content Writer

• Sep 2020 - Apr 2022

Ideated and wrote regular articles on various beats such as - Features - Arts & Culture - Sustainability - Literature - Global affairs Ideated and wrote regular articles on various beats such as - Features - Arts & Culture - Sustainability - Literature - Global affairs

Curator

• Sep 2021 - Jan 2022

- End-to-end speaker management including recruitment, selection, and training of speakers/performers - Ideation of TEDx talk topics - Wrote scripts for each talk - Assisted in managing on-day execution of event - End-to-end speaker management including recruitment, selection, and training of speakers/performers - Ideation of TEDx talk topics - Wrote scripts for each talk - Assisted in managing on-day execution of event

Content Strategist

• Nov 2021 - Dec 2021

- Wrote copy and ideated visuals for social media posts - Coordinated with the graphic design team for completion of posts - Wrote briefs for agencies after understanding clients' proposals - Wrote newsletters with A/B testing for subject line - Conducted research to understand competitor's communication - Wrote copy and ideated visuals for social media posts - Coordinated with the graphic design team for completion of posts - Wrote briefs for agencies after understanding clients' proposals - Wrote newsletters with A/B testing for subject line - Conducted research to understand competitor's communication

Social Media Manager

• May 2021 - Sep 2021

- Ideated and wrote copy, video scripts, and captions for social media - Designed post creatives / thumbnails and edited videos - Managed social media content bank - Designed entire workbooks for courses - Hosted live workshops - Conducted sales calls and student feedback calls - Researched on trends and competitive benchmarking - Ideated and wrote copy, video scripts, and captions for social media - Designed post creatives / thumbnails and edited videos - Managed social media content bank - Designed entire workbooks for courses - Hosted live workshops - Conducted sales calls and student feedback calls - Researched on trends and competitive benchmarking

Secretary

• Jun 2020 - Jun 2021

National Service Scheme is an initiative by the government of India which works towards India’s progress through social work and community development - Led a team of 50 volunteers - Organised 60+ online and offline social service events / activities - Coordinated with multiple NGOs, social activists, and other organisations - Managed social media handles including ideation and creation of 80+ social media posts and short films - Awarded 3 social excellence awards for the unit National Service Scheme is an initiative by the government of India which works towards India’s progress through social work and community development - Led a team of 50 volunteers - Organised 60+ online and offline social service events / activities - Coordinated with multiple NGOs, social activists, and other organisations - Managed social media handles including ideation and creation of 80+ social media posts and short films - Awarded 3 social excellence awards for the unit

Social Media Marketing Intern

• Oct 2019 - Nov 2019

Traveled across 6 cities in Egypt to promote Egyptian tourism through photography, editing, and social media marketing Traveled across 6 cities in Egypt to promote Egyptian tourism through photography, editing, and social media marketing

Content Writer

• May 2019 - Jul 2019

Wrote articles, product descriptions, and reviews at a digital marketing agency for brands like Licious and Truebil Wrote articles, product descriptions, and reviews at a digital marketing agency for brands like Licious and Truebil

Policy Research Intern

• Jun 2018 - Jul 2018

Created research brief, took interviews, and made social media infographics relating to women empowerment schemes in Maharashtra's budget Created research brief, took interviews, and made social media infographics relating to women empowerment schemes in Maharashtra's budget