Sixiao Zhang
UX Researcher & Designer at Universal Beijing Resort- Claim this Profile
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Chinese Native or bilingual proficiency
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English Full professional proficiency
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French Elementary proficiency
Topline Score
Bio
Credentials
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Google UX Design Professional Certificate
GoogleNov, 2022- Nov, 2024
Experience
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Universal Beijing Resort
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China
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Entertainment Providers
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400 - 500 Employee
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UX Researcher & Designer
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May 2023 - Present
- Directed the UX research and design for the accessibility of UBR's offline facilities and official app & website. - Conducted user research of 55 participants, including surveys and interviews. - Completed the graphic design of badges. - Collaborated with cross-functional teams, including developers, product managers, and stakeholders. - Directed the UX research and design for the accessibility of UBR's offline facilities and official app & website. - Conducted user research of 55 participants, including surveys and interviews. - Completed the graphic design of badges. - Collaborated with cross-functional teams, including developers, product managers, and stakeholders.
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Artoronto
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Toronto
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Museum Intern
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Dec 2021 - Apr 2022
- Wrote reviews about exhibitions or online events like Artist's talks, and exhibition tours, and made interviews with artists, gallery owners, directors and art organizers. - Went to different galleries in Toronto and made 60-second videos about various shows and took photographs of artworks and artists. - Edited videos and posted them on Artoronto's official Instagram account. - Wrote reviews about exhibitions or online events like Artist's talks, and exhibition tours, and made interviews with artists, gallery owners, directors and art organizers. - Went to different galleries in Toronto and made 60-second videos about various shows and took photographs of artworks and artists. - Edited videos and posted them on Artoronto's official Instagram account.
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Meritco Services
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China
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Business Consulting and Services
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100 - 200 Employee
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Business Consultant
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Jul 2021 - Sep 2021
- Performed desk research to collect data and conduct literature review, so as to identify the brand posi-tioning, distribution channel and competitive advantage. - Used Excel and SQL to perform data cleaning, extraction, visualization and validation of data accuracy to process over 400K data. - Completed the 618 Cosmetics Industry Research Report for domestic brands such as PMPM and ana-lyzed its data (such as monthly sales variations, followers, influencers) in major social media platform. - Published the report and received 13K UV, 12K PV and 1K audience in the live broadcast, and estab-lished connections with over 10 cosmetics companies after the live broadcast. Show less
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Think Pacific
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United Kingdom
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Non-profit Organizations
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100 - 200 Employee
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Digital Media Intern
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Jun 2021 - Sep 2021
- Participated in the Fiji National Development Plan to revive Fiji, prepared the competition report to study two retailers, extracted data from social media platforms and delivered my suggestions to improve the company The Projects Collective’s website to drive traffic. - Offered my suggestions to improve the retailer’s product diversity and user friendliness in their websites by offering more language choices. - Participated in the Fiji National Development Plan to revive Fiji, prepared the competition report to study two retailers, extracted data from social media platforms and delivered my suggestions to improve the company The Projects Collective’s website to drive traffic. - Offered my suggestions to improve the retailer’s product diversity and user friendliness in their websites by offering more language choices.
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Tencent
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China
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Software Development
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700 & Above Employee
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Social Media Coordinator
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Apr 2021 - Jun 2021
- Audited materials to ensure the information was authentic as well as easy to comprehend by our target users. - Reviewed materials based on my understanding of the 5M target viewers, improving user activeness and the click-through rates (CTR) by 3.4%. - Compared products of similar categories horizontally and vertically to understand product features and their respective users, and devised content strategies to increase customer acquisition, activation and re-tention. - Audited materials to ensure the information was authentic as well as easy to comprehend by our target users. - Reviewed materials based on my understanding of the 5M target viewers, improving user activeness and the click-through rates (CTR) by 3.4%. - Compared products of similar categories horizontally and vertically to understand product features and their respective users, and devised content strategies to increase customer acquisition, activation and re-tention.
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Huafei Company
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Toronto, Ontario, Canada
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Social Media Coordinator
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Sep 2020 - Dec 2020
- Operated the company's official social media accounts in platforms such as WeChat, Tik-Tok, Facebook and Xiaohongshu, optimized the content and increased the number of followers by 35%. - Collected market information, conducted competitor and industry analysis, and generated 3 market re-search reports for my employer to better understand the competition landscape. - Developed content creation plans for each social media communication platform, adopted integrated marketing communication strategy, edited scripts and layout for promotional videos, and concluded with over 20 promotional articles ( ~10K, the highest clicks) and 3K CAD in profits. - Collected the operational data from 3 social media platforms, analyzed it from the dimensions of clicks, likes, retweets, and completion rate, forecasted users’ preferences, and offered solid statistical supports and recommendations for product optimization and content planning. Show less
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Education
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2022 - 2024
University of Toronto
Master of Information, User Experience Design -
2016 - 2022
University of Toronto
Honor Bachelor of Arts, Media Studies and Art History
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