Experience

HER Fund 婦女動力基金

• Hong Kong
• Civic and Social Organizations
• 1 - 100 Employee

• Manager (Grantmaking)

  • Jan 2020 - Present



Oxfam Hong Kong

• Hong Kong
• Non-profit Organizations
• 1 - 100 Employee

• Programme Officer (Gender and NGO Development, China Programme Unit)

  • Aug 2015 - Apr 2018

  In collaboration with local partners in both urban and rural China, developing programmes of diversified themes and forms, ranging from capacity building for women, youth, disabled and the disadvantaged communities, advocating gender justice and equality leveraging new media and art, to empowering NGOs and its practitioners via alliance and network. Given the opportunity to work with people of diverse background and culture, including grassroot NGOs and academics, managed to stay flexible and open-minded for effective partnership.



The Hong Kong Polytechnic University

• Hong Kong
• Higher Education
• 700 & Above Employee

• Officer, Office of Service Learning

  • Mar 2015 - Jul 2015

  / Coordinate with Faculties and Academics to devise Service Learning Course Curriculum and Exchange Programmes (The Hong Kong Jockey Club Charities Trust (HKJC) "PolyU Serves" Community Service Project) / Coordinate with Faculties and Academics to devise Service Learning Course Curriculum and Exchange Programmes (The Hong Kong Jockey Club Charities Trust (HKJC) "PolyU Serves" Community Service Project)



The Salisbury, YMCA of Hong Kong

• Hong Kong
• Hospitality
• 1 - 100 Employee

• Senior Programme Officer (Social Enterprise & Special Projects)

  • Jul 2013 - Oct 2014

  / Mapping of Social Innovation resources and insigts, design and create workshops in coaching young professionals for social business start-up, and in facilitation of enrolling Microfinance Scheme from HKSAR Govt and International Bank./ Lead in coordinating, engaging and guiding a joint-university student group, Campus YMCA, to organise a 6-day-5-night international youth symposium involving over 300 local and overseas youth delegates and volunteers. / Mapping of Social Innovation resources and insigts, design and create workshops in coaching young professionals for social business start-up, and in facilitation of enrolling Microfinance Scheme from HKSAR Govt and International Bank./ Lead in coordinating, engaging and guiding a joint-university student group, Campus YMCA, to organise a 6-day-5-night international youth symposium involving over 300 local and overseas youth delegates and volunteers.



Amnesty International Hong Kong

• Hong Kong
• Nonprofit Organization Management

• Campaigner

  • Jul 2012 - Oct 2012



China Human Rights Lawyers' Concern Group

• Campaigner

  • Jan 2010 - Jun 2012



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Assistant Media Planner

  • May 2008 - Mar 2009

  / Formulate integrated marketing communications plans and deliver account servicing to clients comprising of international logistics company (UPS), multinational beverage (Coca-Cola), theme park (Tokyo Disneyland) and tertiary institute (OUHK)/ Perform market research, assess market dynamics and opportunities, collect competitive intelligence and provide advice on above-the-line media solutions (from traditional TV, Print, Outdoor to emerging Digital Media and Search-Engine Marketing) / Formulate integrated marketing communications plans and deliver account servicing to clients comprising of international logistics company (UPS), multinational beverage (Coca-Cola), theme park (Tokyo Disneyland) and tertiary institute (OUHK)/ Perform market research, assess market dynamics and opportunities, collect competitive intelligence and provide advice on above-the-line media solutions (from traditional TV, Print, Outdoor to emerging Digital Media and Search-Engine Marketing)



JCDecaux

• France
• Advertising Services
• 700 & Above Employee

• Marketing Executive

  • Jun 2006 - Mar 2008

  / Work across with international office and regional hub on corporate branding, develop and implement marketing communications plan for company’s outdoor media property (Bus Shelter, Tramcar, Billboard) that aligned with group’s business objective/ Prepare a wide-range of communications (copywriting and design) in accordance with the group's brand including website, press release, newsletter, brochure, campaign review, awards submission, presentation and proposal for sales pitch / Work across with international office and regional hub on corporate branding, develop and implement marketing communications plan for company’s outdoor media property (Bus Shelter, Tramcar, Billboard) that aligned with group’s business objective/ Prepare a wide-range of communications (copywriting and design) in accordance with the group's brand including website, press release, newsletter, brochure, campaign review, awards submission, presentation and proposal for sales pitch



SING TAO NEWS CORPORATION LIMITED 星島新聞集團

• Hong Kong
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Executive

  • Sep 2004 - Mar 2006

  / Create and maintain awareness of group’s magazines (East Week/ East Touch/ PCMarket/ JET/ Caz Buyer) through series of brand building and corporate hospitality campaigns/ Plan and implement marketing campaigns including subscription program, readers' benefit program, retail promotion, website and other online initiatives/ Pitch and execute client’s publicity event such as award presentation, concert, fashion show, and exhibition, involving processes of media line-up and event management/ With hands-on experience in copywriting, creative development and production of various communication and promotion collaterals including print and online ad, website and e-DM, leaflet and poster, stage and exhibition setup