Experience

Allua Limited

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Senior Digital Marketing Strategist

  • Sep 2022 - Present

• Digital Marketing Strategist

  • Jun 2021 - Aug 2022

  -Coordinate vendors and manage digital marketing projects for clients(ranging from listed companies to SMEs and start-ups) including SEM, SEO, social media, content creation and video/animation marketing-Execute campaigns and conduct analysis on DM projects applying analytical skills and skills on different digital tools i.e. Google ads, Facebook Pixel, Semrush etc. (client's campaign conversion +20% in average)-Handle and support business enquiries, provide tailor-made recommendations based on corporate needs



Vector Group International Limited

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Assistant

  • Jan 2021 - May 2021

  -Conduct media and market research to facilitate the team strategies on brand promotion-Provide translation and interpretation on various documents from Japanese to English, English to Chinese, and vice versa, to facilitate the communication between Japan and Hong Kong office-Track and report the latest media information and current digital marketing campaigns-Conduct follow-up actions for social media campaigns -Conduct media and market research to facilitate the team strategies on brand promotion-Provide translation and interpretation on various documents from Japanese to English, English to Chinese, and vice versa, to facilitate the communication between Japan and Hong Kong office-Track and report the latest media information and current digital marketing campaigns-Conduct follow-up actions for social media campaigns



K Laser Technology (HK) Co., Ltd.

• Hong Kong
• Printing Services
• 1 - 100 Employee

• Summer Internship - Sales and Marketing Assistant

  • Jun 2019 - Aug 2019

  -Implemented marketing campaigns through email, website and social media-Managed 3 types of social media and increased brand awareness of company-Revised the content of the company website and provided content writing to improve the SEO performance-Assisted the team in producing marketing research and proposals -Implemented marketing campaigns through email, website and social media-Managed 3 types of social media and increased brand awareness of company-Revised the content of the company website and provided content writing to improve the SEO performance-Assisted the team in producing marketing research and proposals