Experience

We Are Mo

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Programme Partner

  • Feb 2021 - Present

  We Are Mo - The world's first purely impact-based marketing agency.Why Pay For Promises, If You Can Pay For Results?Find out how we can make an impact for you at WeAreMo.co.uk



Startups and small businesses

• Business Growth & Transformation Consultant

  • 2013 - Jan 2021

  • Optimised conversion funnels through improved UI and technology• Facilitated communication and governance for businesses acquired by large agencies



Clientside & Agency

• Global Client Partner & Programme Director (Freelance)

  • 2013 - Dec 2020

  Omnicom / Code Worldwide• Client Partner on global digital transformation and change across £6M revenue• Global Programme Director for healthcare and luxury accounts managing 10+ agenciesDentsu Aegis Network• Director for global process transformation and change on several accounts in 10+ agencies• Lead on optimisation programme for data ETL, planning and activation across global networkJWT / Mirum• Lead on large transformation at Avon with 7-8 workstreams and full digital offering• Responsible for stakeholder management across multiple client and agency groupsWPP / Cognifide• Group Account Director for strategic change management programmes at Diageo and HSBC• Facilitated culture change and adoption strategies for internal stakeholders and partnersUnilever• On steering committee rolling out delivery best practice to internal teams and agencies• Part of team managing global digital transformation programme across 250+ websitesHavas Media• Lead on digital transformation of integrated CRM and mobile programme across 30 markets• Responsible for matrix management of Agile teams across creative and technical innovationMoorfields Eye Hospital / OpenEyes• Ran implementation of greenfield programme for open source medical software across UK• Championed business transformation through culture change managementVCCP / Studio Ex Nihilo• Commercially responsible for joint accounts in startup acquired by large advertising company• Integrated mobile, CRM and social media initiatives within global advertising campaignsThe BIO Agency• Led ecommerce portal strategy and build including content assets, CRM and social activity• Responsible for co-ordinating Agile delivery across multiple dispersed teamsASOS / Profero• Product Owner on systems integration programme with 7-8 infrastructure components• Optimised ecommerce, retail and visual merchandising across 20 markets



The Royal British Legion

• United Kingdom
• Entertainment

• Head of Digital

  • 2012 - 2013

  • Grew UK digital network with focus on increased brand awareness and audience reach• Digital change management advisor on RBL executive board• Optimised online presence improving UX, technology, mobile and social• Presented at various conferences on digital innovation within the charity sector



R/GA

• United States
• Advertising Services
• 700 & Above Employee

• Group Director, Production EMEA

  • 2010 - 2011

  • Rolled out long term strategic digital transformation programmes for multiple clients• Facilitated tactical conversion of strategic and creative transformation• Ran P/L for EMEA and APAC accounts as part of London executive team• Grew office from 40 people to 120+ across multiple locations and disciplines



Blast Radius

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Project Services, NA & EMEA

  • 2006 - 2010

  • Business owner for EMEA digital joint venture with CHI & Partners• Successful management of global systems integration with 25% revenue generation• Lead on transformation programme with Sitecore implementation across 60 markets• Managed accounts in NA & EMEA increasing client satisfaction and operational efficiency



MRM worldwide

• United Kingdom
• Advertising Services

• Technical Account Director

  • 2005 - 2006

  • Commercial lead on agency’s flagship CRM account with £5M revenue• Converted account, red to black, by improving client relationship and team efficiency• Optimised global data migration programme through customer journeys and scalability• Managed relationships with 3rd party suppliers and offshore partners



MyOffers Ltd (Formerly Interactive Prospect Targeting Ltd)

• Campaign Manager

  • 2003 - 2005

  • Managed campaigns across all departments for 15 accounts• Owned client relationships for all campaigns from inception to optimisation• Responsible for strategy, creative and technical implementation for CRM campaigns• Led promotional campaigns with 3rd party suppliers



Preference Television

• Head of Online

  • 2000 - 2003

  • Ran design and build of a global ecommerce portal with CRM and marketing activity• Responsible for $5M P/L across 15 locations worldwide• Managed portal in 30 languages with local teams and partners• Coded portal using Oracle database and web authoring languages and software



University of Alberta

• Canada
• Higher Education
• 1 - 100 Employee

• Account Lead

  • 1999 - 2000

  • Created multimedia teaching website and database for Biology department• Gathered requirements from stakeholders with wide range of digital knowledge• Built database using Oracle and web languages• Trained professors, assistants and students on how to use digital teaching methods