Marketing Supervisor (MENA)

• Jun 2022 - Present

Trade Marketing Executive

• Jan 2019 - Jun 2022

• Planning & monitoring consumer promotions for retail to maximize volume & market share• Liaising between sales & supplier brand teams to ensure plans are executed on time• Responsible for brand budgets & trade spend • Managing supplier innovation requests from product development to in-store launch • Ensuring in-store and POSM meet respective brand guidelines• Handling packaging requirements and municipality approvals • Responsible for on-ground sponsorships, events, CSR and magazine ads

Brand Activation Executive

• Sep 2016 - Aug 2018

• Lead brand activations i.e. Comic Con from concept to deployment; agency management, budget tracking, staffing, inventory management and digital marketing support • Collaborated with trade marketing & sales managers on in-store sampling and retailer events for Gulf, KSA & Jordan to ensure product trial and sales targets are achieved• Ensured Aujan Coca Cola and UAE government guidelines are followed across all activities • Managed corporate exhibitions like Gulfood from idea & content creation to execution• Managed sponsorship relationships at school/food truck events and ensuring on-time, in-full execution of branding

Commercial Analyst

• Aug 2015 - Oct 2016

• Used retail audit software AC Nielsen to analyze brand/competitor performance and identify opportunities, trends and changes in the juice and non-alcoholic beer market• Assisted in brand strategy development by providing an in-depth analysis on Occasion, Brand, Package, Price and Channel (OBPPC) • Tracked the performance of innovations and managed project networks for the new launches• Supported in annual Strategic Business Planning through the creation of sales and brand performance reports