Siphiwe Khuzwayo, SEO
Head of SEO at NP Digital South Africa- Claim this Profile
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Bio
Jacob Maponyane
I came along to know Sphiwe for more than a decade during our study at Unisa while I was studying my Bcompt degree and he was a facilitator. He is competent towards his work and he likes multi-tasking engagement. I recommend him as a marketing strategic policy formulator through the business industry.
Jacob Maponyane
I came along to know Sphiwe for more than a decade during our study at Unisa while I was studying my Bcompt degree and he was a facilitator. He is competent towards his work and he likes multi-tasking engagement. I recommend him as a marketing strategic policy formulator through the business industry.
Jacob Maponyane
I came along to know Sphiwe for more than a decade during our study at Unisa while I was studying my Bcompt degree and he was a facilitator. He is competent towards his work and he likes multi-tasking engagement. I recommend him as a marketing strategic policy formulator through the business industry.
Jacob Maponyane
I came along to know Sphiwe for more than a decade during our study at Unisa while I was studying my Bcompt degree and he was a facilitator. He is competent towards his work and he likes multi-tasking engagement. I recommend him as a marketing strategic policy formulator through the business industry.
Credentials
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Google Analytics Certification
SkillshopMay, 2023- Oct, 2024
Experience
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NP Digital South Africa
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South Africa
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Internet Publishing
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1 - 100 Employee
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Head of SEO
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Jan 2022 - Present
Conduct in-depth SEO audit Planning, developing and implementing SEO strategy/plan and presenting to the client. Work towards organic search optimisation and ROI maximisation Regularly perform thorough keywords research, keyword analysis (SERP Mining) and competitors analysis Identify key SEO KPIs Monitor click rate, bounce rate, and other KPIs Prepare and present reports regularly Identify our buyer persona to better target identified audiences Identify problems and… Show more Conduct in-depth SEO audit Planning, developing and implementing SEO strategy/plan and presenting to the client. Work towards organic search optimisation and ROI maximisation Regularly perform thorough keywords research, keyword analysis (SERP Mining) and competitors analysis Identify key SEO KPIs Monitor click rate, bounce rate, and other KPIs Prepare and present reports regularly Identify our buyer persona to better target identified audiences Identify problems and deficiency and implement solutions in a timely manner Suggest improvements in process and productivity optimization Collaborate with web developers and content team Stay up to date with the latest SEO latest trends and best practices Training and management of the team. Proficient MS Office Suite, Outlook, Word, Excel abilities. Management of SEO budget ensuring that all activities in line with company objectives Development and execution of the link building strategy. Identifying technical issues on site that could negatively impact SEO strategy, and working with development team to eradicate these issues. Working with team to execute on page optimisation tactics Researching and Preparing pitching documents with the team
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SEO Specialist
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Nov 2019 - Jan 2022
- Website Diagnosis: Dropping of keyword rankings - Creating Website Migration Plans - SEO Testing - Keyword research and analysis - SEO audits reporting - Competitors analysis - Filling websites and other content with effective keywords - Identifying high search volume keywords to drive the most valuable traffic - Preparing detailed SEO reports - Compiling meta information - Implementing meta data in the websites - Optimizing images - Page load speed… Show more - Website Diagnosis: Dropping of keyword rankings - Creating Website Migration Plans - SEO Testing - Keyword research and analysis - SEO audits reporting - Competitors analysis - Filling websites and other content with effective keywords - Identifying high search volume keywords to drive the most valuable traffic - Preparing detailed SEO reports - Compiling meta information - Implementing meta data in the websites - Optimizing images - Page load speed analysis and strategies - Technical SEO audit & implementation - Internal linking strategies (soloing) - Data structured markup implementation and testing - Link building plan and implementation - Monitor SEO positions for target keywords - Monitoring trends - Advice on changes to website architecture, content, linking and other factors to improve SEO - Monitor and improve SEO performance - Implementing Accelerated Mobile Pages (AMP) - Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines - YouTube Video Optimisation
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Jetweb (Pty) Ltd
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South Africa
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Online Audio and Video Media
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1 - 100 Employee
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SEO Specialist
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Aug 2018 - Oct 2019
• Keyword research and analysis • SEO audits reporting • Competitors analysis • Filling websites and other content with effective keywords • Identifying high search volume keywords to drive the most valuable traffic • Preparing detailed SEO reports • Compiling meta information • Implementing meta data in the websites • Optimizing images • Page load speed analysis and strategies • Technical SEO implementation • Internal linking strategies… Show more • Keyword research and analysis • SEO audits reporting • Competitors analysis • Filling websites and other content with effective keywords • Identifying high search volume keywords to drive the most valuable traffic • Preparing detailed SEO reports • Compiling meta information • Implementing meta data in the websites • Optimizing images • Page load speed analysis and strategies • Technical SEO implementation • Internal linking strategies (soloing) • Data structured markup implementation and testing • Link building plan and implementation • Monitor SEO positions for target keywords • Monitoring trends • Advice on changes to website architecture, content, linking and other factors to improve SEO • Monitor and improve SEO performance • Implementing Accelerated Mobile Pages (AMP) • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines Show less • Keyword research and analysis • SEO audits reporting • Competitors analysis • Filling websites and other content with effective keywords • Identifying high search volume keywords to drive the most valuable traffic • Preparing detailed SEO reports • Compiling meta information • Implementing meta data in the websites • Optimizing images • Page load speed analysis and strategies • Technical SEO implementation • Internal linking strategies… Show more • Keyword research and analysis • SEO audits reporting • Competitors analysis • Filling websites and other content with effective keywords • Identifying high search volume keywords to drive the most valuable traffic • Preparing detailed SEO reports • Compiling meta information • Implementing meta data in the websites • Optimizing images • Page load speed analysis and strategies • Technical SEO implementation • Internal linking strategies (soloing) • Data structured markup implementation and testing • Link building plan and implementation • Monitor SEO positions for target keywords • Monitoring trends • Advice on changes to website architecture, content, linking and other factors to improve SEO • Monitor and improve SEO performance • Implementing Accelerated Mobile Pages (AMP) • Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines Show less
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WSIOMS
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South Africa
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Technology, Information and Internet
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1 - 100 Employee
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Project Manager
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May 2018 - Aug 2018
Completing SEO deliverables Assigning and scheduling project tasks to other team members Preparing and monitoring project schedules Building weekly/monthly reports Assessing and evaluating the success of the strategy Implementing deliverables onto the client’s website Drafting meeting notes
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SEO Consultant
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Jan 2016 - May 2018
Website Analysis Keyword Research Competitors Analysis Internal Linking Strategy Compile Meta information Link Building Developing Meta Tags Data Structure Tester Developing Articles Framework Blog Article Optimisation SEO Analysis Compiling Report Data SEO Audit SEO planning & Implementation Monitoring Trends Monitor and Improve SEO performance Drive and monitor organic traffic Advise on changes to website architecture, content, linking and… Show more Website Analysis Keyword Research Competitors Analysis Internal Linking Strategy Compile Meta information Link Building Developing Meta Tags Data Structure Tester Developing Articles Framework Blog Article Optimisation SEO Analysis Compiling Report Data SEO Audit SEO planning & Implementation Monitoring Trends Monitor and Improve SEO performance Drive and monitor organic traffic Advise on changes to website architecture, content, linking and other factors to improve SEO Monitor SEO positions for target keywords. SEO report interpretation and taking action based on the output. SEO & RANK MONITORING TOOLS • Web CEO • Google Keyword Tool • Ahrefs • Google Analytics • Screaming Frog • Google Trends • MySEO Tool • Answer The Public • SEO Jet (link building tool) • Google Search Console • Data Studio • G-Suite CONTENT MANAGEMENT SYSTEM: • WordPress
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Managing Director
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Apr 2015 - Jan 2016
Digital Marketing Campaign Planning & Execution Keyword Research Competitors Analysis Image Optimisation Blog Updates SEO Planning Business Development SEO Audit Internal Linking Strategy Website Analysis Compile Meta information Developing Meta Tags Blog Article Optimisation SEO Analysis Monitoring Trends Monitor and Improve SEO performance Drive and monitor organic traffic Advise on changes to website architecture, content, linking and other… Show more Digital Marketing Campaign Planning & Execution Keyword Research Competitors Analysis Image Optimisation Blog Updates SEO Planning Business Development SEO Audit Internal Linking Strategy Website Analysis Compile Meta information Developing Meta Tags Blog Article Optimisation SEO Analysis Monitoring Trends Monitor and Improve SEO performance Drive and monitor organic traffic Advise on changes to website architecture, content, linking and other factors to improve SEO Monitor SEO positions for target keywords. SEO report interpretation and taking action based on the outpu SEO & RANK MONITORING TOOLS • Google Analytics • Screaming Frog • Google Trends • Answer The Public • Google Search Console • Data Studio • G-Suite CONTENT MANAGEMENT SYSTEM: • WordPress Show less Digital Marketing Campaign Planning & Execution Keyword Research Competitors Analysis Image Optimisation Blog Updates SEO Planning Business Development SEO Audit Internal Linking Strategy Website Analysis Compile Meta information Developing Meta Tags Blog Article Optimisation SEO Analysis Monitoring Trends Monitor and Improve SEO performance Drive and monitor organic traffic Advise on changes to website architecture, content, linking and other… Show more Digital Marketing Campaign Planning & Execution Keyword Research Competitors Analysis Image Optimisation Blog Updates SEO Planning Business Development SEO Audit Internal Linking Strategy Website Analysis Compile Meta information Developing Meta Tags Blog Article Optimisation SEO Analysis Monitoring Trends Monitor and Improve SEO performance Drive and monitor organic traffic Advise on changes to website architecture, content, linking and other factors to improve SEO Monitor SEO positions for target keywords. SEO report interpretation and taking action based on the outpu SEO & RANK MONITORING TOOLS • Google Analytics • Screaming Frog • Google Trends • Answer The Public • Google Search Console • Data Studio • G-Suite CONTENT MANAGEMENT SYSTEM: • WordPress Show less
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Thembeka Debt Counselling
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Financial Services
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Social Media Strategist (Volunteering)
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Aug 2014 - Nov 2014
Plan and implement a social media strategy Creating engaging content/ posts on the various social media platforms- Facebook & Twitter. Developing campaigns across the social media platforms Respond to queries Designing Powerpoint Presentation Data Analytics Compiling basic monthly social media performance reports Build customer relationships Boosting brand awareness Registering in Business Directories TOOLS: Microsoft Office Hootsuite Plan and implement a social media strategy Creating engaging content/ posts on the various social media platforms- Facebook & Twitter. Developing campaigns across the social media platforms Respond to queries Designing Powerpoint Presentation Data Analytics Compiling basic monthly social media performance reports Build customer relationships Boosting brand awareness Registering in Business Directories TOOLS: Microsoft Office Hootsuite
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Education
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2011 - 2014
University of South Africa/Universiteit van Suid-Afrika
Bachelor of Arts (B.A.), Communication Science -
2022 - 2022
Google Analytics Academy
Advance Certificate, Advanced Google Analytics -
2019 - 2019
Google Analytics Academy
Certificate, Google Analytics for Power Users -
2019 - 2019
Google Analytics Academy
Tag Manager, Google Tag Manager Fundamentals -
2018 - 2018
University of Cape Town
Certificate, Search Engine Optimisation -
2015 -
University of South Africa/Universiteit van Suid-Afrika
Bachelor's (Hon), Integrated Organizational Communications
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