Experience

Tito's Handmade Vodka

• Beverage Manufacturing
• 300 - 400 Employee

• Lifestyle Sales Manager - GA/SC

  • Jul 2023 - Present

  Works side by side with marketing, events, and sales teams to build multicultural sales/awareness for THV within both Georgia and South Carolina.Responsible for assisting the Division Manager in constructing annual plan, in collaboration with distributor partners.Constant evaluation of current multicultural trends.Identifies and utilizes appropriate resources to execute multicultural sampling events.Develops professional business relationships with distributor partners and customers within assigned territory.Works in-market with assigned distributor(s) to ensure full execution of collaborative annual plan through frequent engagement and being highly visible to distributor sales teams. Show less

• Area Sales Manager

  • Apr 2019 - Jul 2023

  Retail and On Premise Sales and activation. Implementing the multicultural strategy across channels to create multicultural consumer demand and delivering growth in value and equity.Gaining commercial traction through brand building activation, trade advocacy and supporting commercial goals. Accountable for quantitative and qualitative measures, consumer engagement, and trade education objectives. Increases brand awareness, drives menu/feature, and display execution, placements/points of distribution, leads staff trainings, support sales teams and increases the volume and velocity of case depletions in a targeted account universe. Show less



Breakthru Beverage Group

• United States
• Wholesale
• 700 & Above Employee

• Channel Manager

  • Jul 2017 - Feb 2019

  Serves as the liaison between 9 suppliers and 10 sales teams; leading the development of business plans and in-field programming in order to increase company Growth Profit. Develops strategic monthly planning amongst multiple segments.

• On-Premise Sales Consultant

  • Apr 2011 - Jun 2017

  Sells and promotes in the Vanguard Division to high profile, Night Clubs, Hotels, Resturants and Bars in the Chicago Metro areaRepresents several major spirit suppliers (Brown-Foreman, Serralles, Phillips, McCormick and Remy-Cointreau USA) and 16 craft breweriesMeets or exceeds goals for all innovation brandsMaintains a high level of interaction with key accounts to ensure customer satisfaction, education of wait staff/management and to better understand clients' organizational needsMonitors industry trends in order to maintain awareness of latest market trends by creating relationships with key customers, General Managers, Owners, and PromotersDrives growth, both in terms of revenue generation and volume, within territory by using persuasive selling techniques, generation of effective proposals that include substantial programming (i.e. permanent print, features, incentives), pre-planning, and strategic follow-upParticipates in brand education seminars which allow me to gain knowledge about my own products and the competition Show less



Southern Glazer's Wine & Spirits

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Portfolio Manager - Bacardi USA

  • Feb 2009 - Apr 2011

  Portfolio Manager – BACARDI USAResponsible for the marketing and sales efforts of the BACARDI Portfolio within the multicultural, general and high-profile markets; serving as a liaison between supplier and distributor.• Responsible for understanding competitive and business trends within accounts and making recommendations for merchandising and marketing programming to maintain a competitive edge• Designs, develops and executes promotional events and marketing/merchandising tools to enhance brands within accounts, including: point of sale material, features, custom programming, menus, etc.• Assists sales reps in quoting deals, pricing and selling in day to day cases and truck load deals• Executes and facilitates training of bartenders and wait staff in accounts to enhance brand knowledge and awareness• Creates effective presentations to the supplier, sales & management that reflect the brand niche and report success of programs Show less

• Off-Premise Territory Manager

  • Mar 2008 - Mar 2009

  • Created marketing concepts and programs for off-premise spirit samplings for multiple suppliers• Recruited, trained & managed 35 consumer educators in the off-premise territory on sales techniques, performance & education • Facilitated weekly account checks and secret shop visits. Surveyed off-premise accounts in the market to report on distribution, pricing, display activity, out of stock condition and competitive brand activity• Served as a liaison between chain accounts, independent retailers, the distributor and supplier Show less



Beam Suntory

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Starbucks Liqueurs Specialist

  • May 2007 - Jan 2008

  Managed the execution of all trade and consumer focused promotional & educational activities for Starbucks Liqueurs. Built and sustained effective, professional relationships in the local markets with the brand sales team, the distributors and on and off-premise consumers. • Created marketing programs for sponsorship events, promotions and grand openings • Executed consumer samplings and consumer engagement events; Identified local market influencers and key influencer opportunities • Provided insightful program and local market feedback to assist in overall Starbucks Liqueurs program customization • Produced P.O.S, print and event activities for the brand; Managed assigned budgets and tracked/measured program results • Worked with local modeling/promotional agencies to select/manage sampling team and ensure proper education and training Show less



GT Experiences

• Travel Arrangements
• 1 - 100 Employee

• Regional Sales Manager

  • Aug 2003 - May 2007

  Managed regional staff of sales event coordinators; while maintaining local sales territory and ranking in the top 5% in the company for personal sales. Responsible for hiring and training new employees on company procedures, strategic direction and sales techniques. • Recruited ideal student leaders to help to promote and influence buyers • Marketed brochures and built relationships with clients and partners; attended to client custom travel requests • Served as a hotel property manager every Summer on-site for the traveling guests; assisting in their local communication needs and overall activity schedules. Maintained detailed reports for company analysis and budgeting Show less



TEAM Enterprises

• United States
• Advertising Services
• 700 & Above Employee

• Brand Ambassador and Team Lead

  • May 2004 - Apr 2007

  Brand Ambassador for Miller Lite in the General Market territory of Chicago - Promoted and sampled Miller in various bars and night clubs - Team leaded events - Built a relationship with bar and club managers in various downtown and North side locations Brand Ambassador for Miller Lite in the General Market territory of Chicago - Promoted and sampled Miller in various bars and night clubs - Team leaded events - Built a relationship with bar and club managers in various downtown and North side locations