Owner | Web Design + Development

• Jul 2022 - Present

Be in Demand | Premium Web Development Be in Demand | Premium Web Development

Marketing Manager

• Nov 2022 - Present

Head of Marketing and Digital Communications

• Jan 2021 - Jun 2022

Established positive relationships with Facebook and Google to bring digital events and training to Irish retailers in order to help them successfully pivot online. Established positive relationships with Facebook and Google to bring digital events and training to Irish retailers in order to help them successfully pivot online.

Head Of Marketing

• Aug 2019 - Dec 2020

Lead Content Specialist

• May 2019 - Aug 2019

Digital Marketing, Curator

• 2018 - 2019

Part of a team that created an entire new consumer brand, Curator, for the US and Irish markets. I managed all digital aspects of this project, developing the Curator website and all digital content for this new brand, working with both external and internal stakeholders to create the ecommerce site. Developed social media and communication plan for launch night, working with top journalists and influencers for optimum brand awareness, both before, during and after the launch.

Digital Marketing, Colourtrend

• 2017 - 2019

Launched Colourtrend's rebranded website in March 2018 as an ecommerce site and developed their online customer journey and experience. Increased Colourtrend Instagram following by 900%, from less than 1,000 followers to over 10,000 users on this platform alone in approximately a year. This was done organically without paid advertising, through creating high quality and engaging content. This Instagram page is now a leading interior design handle in Ireland.

Digital Marketing Specialist

• 2016 - 2017

Responsibilities: •Responsible for driving all social media activity around the Java Republic brand, product range and consumer engagement; independently managed content and editorial copy for social platforms. •Content formulation, creation and writing, writing SEO friendly subject matter, research, idea generation, proofreading, copywriting, tracking results, project management, account management, social media management, WordPress maintenance, press releases. Skills & Achievements: •Oversaw the development and relaunch of the website, and continued to manage the third-party relationship with the website builders. •Copywriting and proofreading material on behalf of the company, and liaising with external parties for other company news in the media. •Monitored social analytics and ecommerce website to identify key performance metrics. •Create customised data analysis report for management. •Formulate new initiatives to drive traffic, generate engagement, and develop a strong presence in the media. •Collaborated with sales team on paid social media and advertising. •Developed photo shoots on behalf of company to create imagery and content that is used across both digital and print. •Created and presented pitches and digital presentations to current and potential clients to generate new business. •Increased online following by almost 50%. Show less

English Language Teacher

• 2015 - 2016

-Planning and delivering English lessons for international students. -Making use of technology in the classroom through videos and interactive boards. -Cooperating with my international coworkers by sharing ideas, lessons and resources to ensure the best possible working environment for both the pupils and the staff. -Working closely with head of the Junior Programme to ensure optimum satisfaction is being provided in the Language Centre. -Adhering to the staff responsibilities set forth by the university and school, and being professional at all times. Show less

Educational Means Specialist

• 2013 - 2015

During my time in Abu Dhabi I worked in a diverse international educational organization that has facilities around the world. Duties included: -Being responsible for the educational development of the international pupils in my care. -Consistent organization. -Effective classroom management that found the balance between an authoritarian figure and a friendly, loving role model for an optimal learning environment. -Participating vocally in every staff meeting to share ideas and concepts with my colleagues for the betterment of our department. -Fulfilling the administration side of my job promptly and on time. -Assisting any new member of staff who joined our team to ensure they were comfortable within our organization. -I also learned first hand the day to day running of an international organization, and how to effectively communicate and work with other nationalities in order to achieve the same goal. The colleagues and pupils I interacted with on a daily basis were from the UAE, Saudi Arabia, Lebanon, Jordan, Syria, Pakistan, Oman, Kuwait, Afghanistan, Iraq, Egypt, Palestine, Turkey, Morocco, Sudan, Ethiopia, Nigeria, South Africa, India, Sri Lanka, Nepal, Bangladesh, Thailand, Philippines, South Korea, Argentina, Chile, Australia, New Zealand, United States, Canada, France, Britain and Ireland. Show less

Reporter

• 2012 - 2012

During my time in NYC I worked in the research department of InStyle Magazine, which was part of Time Inc. Publications (now Meredith Corporation). -I acquired excellent research training and skills, and learned to be accurate with an eye for detail. -I obtained the ability to correct articles and stories effectively and independently make changes, working closely with the editorial staff, as well as contributors of the magazine. -I immersed myself among my American coworkers and learnt from exceptionally talented staff how to be extremely productive in fast paced environments whilst working for an international company on a global publication. (InStyle is printed and circulated in seventeen different countries). Show less

Orientation Leader | Tour Guide | Sales Assistant

• 2008 - 2011

-Facilitating group discussions and answering any queries that new students may have. -Act as a role model for incoming students. -Giving guided tours of the campus (for both Irish and international students), whilst informing them on each section and building of the university. -Provide directions for new students. -Open and close the Students' Union shop, engage with customers in a friendly manner and ensure my appearance was smart and presentable at all times. -Facilitating group discussions and answering any queries that new students may have. -Act as a role model for incoming students. -Giving guided tours of the campus (for both Irish and international students), whilst informing them on each section and building of the university. -Provide directions for new students. -Open and close the Students' Union shop, engage with customers in a friendly manner and ensure my appearance was smart and presentable at all times.

Camogie Club Registrar

• 2009 - 2010

-I was responsible for timely and accurate player registration in accordance with the requirements set out by the GAA and Croke Park at university level. -I ensured all rules and regulations were followed, that each player was registered and insured correctly to play sports in a public setting under the university's name. -Documented my work for the club to refer to. -I was also responsible for training in the new registrar the following year. -I was responsible for timely and accurate player registration in accordance with the requirements set out by the GAA and Croke Park at university level. -I ensured all rules and regulations were followed, that each player was registered and insured correctly to play sports in a public setting under the university's name. -Documented my work for the club to refer to. -I was also responsible for training in the new registrar the following year.

Coach

• 2006 - 2010

I was responsible for optimizing the learning environment for both Irish and American children in Kildare and New York whilst training them in Gaelic games. Duties included: -Creating a continuously safe environment, ensuring the children stayed within the designated area. -Enhancing friendships, optimizing both the physical and psychological well-being of the children. -Acting as a role model to gain the trust of both the children and my co-workers. I was responsible for optimizing the learning environment for both Irish and American children in Kildare and New York whilst training them in Gaelic games. Duties included: -Creating a continuously safe environment, ensuring the children stayed within the designated area. -Enhancing friendships, optimizing both the physical and psychological well-being of the children. -Acting as a role model to gain the trust of both the children and my co-workers.