Siobhán Watchorn
Digital Marketing Executive at The Publicity Loft- Claim this Profile
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Bio
Credentials
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Google Digital Garage Course
GoogleJun, 2021- Nov, 2024 -
Google Analytics Advanced Course
GoogleSep, 2019- Nov, 2024 -
Google Analytics Beginner Course
GoogleMar, 2018- Nov, 2024 -
Serving It Right
Responsible Service BCJul, 2019- Nov, 2024 -
HubSpot Inbound Marketing
HubSpotMar, 2020- Nov, 2024
Experience
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The Publicity Loft
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Ireland
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Public Relations and Communications Services
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1 - 100 Employee
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Digital Marketing Executive
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Aug 2021 - Present
At the Digital Loft, I managed digital strategy plans, social media campaigns, digital advertising and influencer activity for global and Irish brands, including Rimmel London, Max Factor, Image Skincare, Club L London, Nuxe and Seabody to name a few. • Monitored the online presence of multiple brands and created monthly content plans, static and video content and copy, consistent with brand image and tone of voice across Instagram Facebook, Twitter and LinkedIn. • Coordinated influencer collaborations on behalf of clients, from negotiations to creating briefs, approving content and reporting. • Developed and presented comprehensive digital strategies, growth plans and creative briefs. • Conducted post-campaign analysis and presented monthly performance reports. • Built and maintained long-term business relationships with key clients, practising excellent communication abilities whilst responding to concerns and presenting plans/reports.
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Freelance
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Ireland
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Social Media Strategist
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Feb 2021 - Aug 2021
I worked with a range of up-and-coming Irish brands on a consultancy basis to improve their online and social media presence. This was an extremely rewarding experience, using my expertise in social media marketing, content strategy and paid media to help local SMEs reach their full potential. Through this role, I enhanced my time management, communication and sales skills greatly. • Conducted social media audits and leveraged industry trends, competitive data and social listening to optimize digital channels for brands in the beauty, fashion, food & drink and music industries. • Designed, edited and maintained detailed editorial calendars in addition to producing 50+ textual and graphic creative pieces in both image and video form on a monthly basis. • Provided direction, strategy and implementation of paid social media campaigns across Facebook, Instagram and TikTok.
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Hub Controls
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Digital Marketing Assistant
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Sep 2020 - Feb 2021
During my stint at HubControls, I worked alongside the marketing team to develop a digital strategy with the goal of optimising the online customer journey, generating meaningful leads, and overall improving the position of HubControls among competitor brands in the Irish market. I gained invaluable research, analysis and reporting skills through this experience, as well as greatly enhancing my expertise in Search Engine Optimisation (SEO) and website analytics. • Led extensive analysis and identified major areas of improvement regarding the website, social media and SEO to optimize the online customer journey and generate leads. • Developed data-driven strategic reports outlining areas of weaknesses and necessary improvements in regards to website and SEO, which in turn supported and guided website redesign. • Formulated digital marketing campaigns, created and managed social media content, and monitored paid campaigns across Instagram, Facebook & Linkedin.
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Netwatch Ireland & UK
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Ireland
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Security and Investigations
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1 - 100 Employee
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Verification Specialist
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Feb 2020 - Jan 2021
Due to the nature of this role, I gained invaluable experience working in an extremely fast-paced, high-stakes environment. As this occupation involved handling security breaches and issues on client sites, it enhanced my decisiveness, responsibility and time management skills significantly. Furthermore, I followed strict processes and protocols to ensure all demands were met, and handled each situation in a calm and professional manner. • Utilized a variety of bespoke systems to deliver effective remote monitoring of CCTV systems across a Global Client base. • Handled adverse situations with a calm and professional demeanour, whilst taking decisive action and following strict protocol and procedures. • Expertly multi-tasked and worked quickly in a fast-paced, high-stake environment.
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Roc Legion Productions
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Ireland
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Digital Assistant
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Aug 2019 - Sep 2020
In this role, I developed and managed key digital channels, including Instagram, Youtube and the website (roclegion.com), to increase brand visibility and create leads with up-and-coming talent in the music and artist space. Through this role, I gained invaluable experience in putting my knowledge and expertise gained through university into practice in a digital-focused way. This enhanced my passion for digital marketing and working in a creative yet strategic role. • Managed strategy, creative direction, content, and copywriting for 20+ email campaigns. • Supported my manager in building a strong Youtube presence through Youtube marketing, email campaigns and SEO. These activities gained over 6,000 subscriptions and a 600,000+ views in a 12-month period. • Utilized Google Analytics to measure, track, and report on the ROI of email and Youtube campaigns. • Created and edited original graphics for branded social media posts and Youtube/website graphics using Adobe Photoshop. • Pitched and created a loyalty program in order to increase sales and turn one-time buyers into repeat customers. • Regularly updated website information and conducted website audits.
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JD Sports Fashion
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United Kingdom
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Retail
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700 & Above Employee
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Retail Assistant
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Nov 2018 - Feb 2020
This role gave me great insight into the fashion industry and a behind the scenes into the tasks involved in maintaining a successful store and brand image. This in enhanced my sales and teamwork skills greatly, as I worked with a team to ensure targets were achieved and exceeded consistently. • Acted as the first point of contact for customers, provided professional and friendly customer service whilst assessing and fulfilling the needs of each customer. • Completed store operational tasks such as stock control and management, visual merchandising, maintained a clean and tidy floor and prevented theft. • Assisted in maximising store profitability by exceeding your sales targets and utilising the in-store devices whilst providing excellent service and expertise.
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Our Town Café
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Vancouver, British Columbia, Canada
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Barista
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Jun 2019 - Aug 2019
For three months, I worked in a bustling café in Vancouver City. This role taught me how to handle large amounts of responsibility in the workplace - working with usually just one other team member to fulfil all operational tasks. I gained great experience closing up and reconciling the cash drawer at the end of each shift, accounting for errors and solving discrepancies. • Prepared and presented beverages/food, gained barista training and extensive knowledge on speciality coffee and tea, as well as cocktails and craft beers. • Provided quality customer service whilst taking orders, processing payments, bussing tables and maintaining a clean café floor. • Fulfilled store operational tasks such as cash handling, authorizing refunds and exchanges, inventory counts and closing the store.
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Dinn Ri Group
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Ireland
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Hospitality
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1 - 100 Employee
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Lounge Staff
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Nov 2017 - Nov 2018
I worked part-time at Dinn Rí Bar to help fund my studies. This role has enhanced my customer service, organisation, teamwork and problem-solving skills greatly while gaining hand-on experience working with the public. • Demonstrated outstanding customer service, providing a tailored and personal experience for each customer. • Utilized excellent multi-tasking and organisational skills through taking orders, serving food and beverages, maintaining physical cleanliness of the floor and bar whilst working in a very fast-paced working environment. • Handled adverse situations with a calm and professional manner, provided clear and concise communication throughout demanding shift periods.
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Education
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2017 - 2021
Technological University Dublin
Bachelor of Science - BS, Marketing -
St. Leo’s College, Carlow
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