Sini Jerome Sebastian
Marketing Manager at Jigsaw Marketing Services- Claim this Profile
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Topline Score
Bio
LinkedIn User
Sini is a pleasure to work with and her mind is as sharp as her wit. Always fun to be around and bounce ideas around with. An accomplished digital marketer, not afraid to get her hands dirty and looks to add value in every project she is involved in. Very much a team player with great stakeholder management skills. Data driven.
Susan Hannam
I had the pleasure of working with Sini for many years at the Emirates Group. Sini is a marketing and communications expert with a real eye for detail. Sini takes on any task and delivers! She is creative and is always looking to improve the business results and drive a positive ROI for the business. Sini led many global and regional projects as part of my team, she is loyal and trustworthy and does everything with a big smile. I wouldn't hesitate to have Sini as part of my team in the future should the opportunity present itself.
LinkedIn User
Sini is a pleasure to work with and her mind is as sharp as her wit. Always fun to be around and bounce ideas around with. An accomplished digital marketer, not afraid to get her hands dirty and looks to add value in every project she is involved in. Very much a team player with great stakeholder management skills. Data driven.
Susan Hannam
I had the pleasure of working with Sini for many years at the Emirates Group. Sini is a marketing and communications expert with a real eye for detail. Sini takes on any task and delivers! She is creative and is always looking to improve the business results and drive a positive ROI for the business. Sini led many global and regional projects as part of my team, she is loyal and trustworthy and does everything with a big smile. I wouldn't hesitate to have Sini as part of my team in the future should the opportunity present itself.
LinkedIn User
Sini is a pleasure to work with and her mind is as sharp as her wit. Always fun to be around and bounce ideas around with. An accomplished digital marketer, not afraid to get her hands dirty and looks to add value in every project she is involved in. Very much a team player with great stakeholder management skills. Data driven.
Susan Hannam
I had the pleasure of working with Sini for many years at the Emirates Group. Sini is a marketing and communications expert with a real eye for detail. Sini takes on any task and delivers! She is creative and is always looking to improve the business results and drive a positive ROI for the business. Sini led many global and regional projects as part of my team, she is loyal and trustworthy and does everything with a big smile. I wouldn't hesitate to have Sini as part of my team in the future should the opportunity present itself.
LinkedIn User
Sini is a pleasure to work with and her mind is as sharp as her wit. Always fun to be around and bounce ideas around with. An accomplished digital marketer, not afraid to get her hands dirty and looks to add value in every project she is involved in. Very much a team player with great stakeholder management skills. Data driven.
Susan Hannam
I had the pleasure of working with Sini for many years at the Emirates Group. Sini is a marketing and communications expert with a real eye for detail. Sini takes on any task and delivers! She is creative and is always looking to improve the business results and drive a positive ROI for the business. Sini led many global and regional projects as part of my team, she is loyal and trustworthy and does everything with a big smile. I wouldn't hesitate to have Sini as part of my team in the future should the opportunity present itself.
Credentials
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The Professional Writers' Alliance
The Professional Writers' AllianceDec, 2022- Nov, 2024 -
Advanced Google Analytics
GoogleJun, 2020- Nov, 2024 -
Social Media Strategy Training and Certification
HubSpot AcademyMay, 2020- Nov, 2024 -
Google Ads Display Certification
GoogleSep, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleSep, 2020- Nov, 2024 -
Fast Track to Digital Marketing
Econsultancy -
Fast Track to Modern Marketing
Econsultancy -
Honours Diploma in Software Technology and Systems Management
NIIT -
Inbound Marketing
HubSpot Academy -
Social Media Management
Shaw Academy
Experience
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Jigsaw Marketing Services
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Mar 2022 - Present
Marketing Manager at Jigsaw Marketing Agency serving the digital marketing goals of DMCC - the world’s No.1 Free Zone and centre of global commodities trading. - Designing, planning, managing, and optimising integrated digital and social media campaigns for DMCC’s multiple business verticals, with a greater focus on DMCC events and international roadshows. - Directing search, social media, and email marketing, including both organic and paid campaigns. - Creating impactful nurture programs to improve conversion rates from leads to opportunities using marketing automation and CRM tools. - Using HubSpot to manage databases, create campaigns including social media and email marketing, analyse, and report on data to recommend strategic value-adds to current campaigns and upcoming projects. Show less
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Digital Marketing Consultant
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Oct 2020 - Feb 2022
Consulting on go-to-market strategies to launch new products, identifying new marketing opportunities and building a strong digital presence with day-to-day 360-degree campaign planning and management. • Defining brand strategy and positioning with niche targeting, developing effective digital marketing plans, building websites, managing social media pages, and executing and advertising campaigns on Google and Facebook/Instagram to drive traffic, generate leads, build engagement, and increase revenue. • Automating Email Campaigns using Marketing Automation software to maximize efficiency, segment customers, create unified customer profiles and improve engagement with a personalised email experience for customers. Show less
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Emirates
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United Arab Emirates
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Airlines and Aviation
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700 & Above Employee
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Marketing Communications Specialist
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Apr 2015 - Sep 2020
Marketing lead on the Emirates Holidays brand creating and executing its marketing communications; directing brand, tactical and partnership campaigns; evaluating performance metrics; and collaborating with internal teams and external agencies to achieve return on marketing investment. • Led the development and implementation of integrated marketing campaigns for Emirates Holidays, managing a budget of over AED 11 million, across multiple markets including UAE/GCC, Africa and West Asia; with a digital-first approach, monitoring and optimising media results to maximise ROI.• Added 50% incremental funds to the annual marketing budget by negotiating co-funded partnership campaigns with Tourism Boards and Hotel Partners, across both B2B and B2C channels.• Achieved year on year growth in passenger numbers and room nights for marketing partners using PPC advertising - search, display, and mobile advertising campaigns and social media marketing.• Launched the ‘Be There’ creative advertising platform and created the ‘Be There’ magazine for distribution on board Emirates flights and in airport lounges; improvising its content to get a 67% uplift in readership.• Successfully launched ‘Wellness Holidays’, promoting wellness in Dubai, with the Dubai Health Authority. Show less
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Advertising Controller - Travel Services
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Feb 2013 - Apr 2015
Led through-the-line marketing communications for the Travel Services arm of Emirates Group. • Defined and developed brand strategies and annual activity plans, consulting with creative and media agencies to plan and execute relevant and timely marketing campaigns that drive customer acquisition, revenue, and retention across all target markets. • Spearheaded the partnership proposal and media planning for dnata Travel’s joint promotion with the Abu Dhabi Tourism and Culture Authority, managing an AED 2M campaign across India & the GCC.• Launched the ‘We love travel’ brand campaign for dnata Travel and its Holiday Collection brochures.• Managed an AED 13 million advertising budget, reconciling spends and forecasting accurately to ensure budgets are adhered to and campaigns deployed cost effectively. Show less
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dnata
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United Arab Emirates
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Airlines and Aviation
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700 & Above Employee
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Brand Manager - dnata Holidays
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Jul 2008 - Jan 2013
Responsible for the brand management of dnata Holidays & The Holiday Lounge by dnata, developing and executing annual marketing and PR plans to position the brand as UAE’s leading leisure travel company.• Partnered with international hotel chains, credit card companies and tourism boards on sustainable marketing campaigns and tactical sales promotions.• Planned and implemented retail branding and launch communications for Holiday Lounges by dnata. • Managed the performance of Senior Product Development Executives, mentoring & developing their skills. • Successfully promoted international Sporting Events like FIFA World Cup, Cricket World Cup, FORMULA 1™ GRAND PRIX, International Cricketing events etc. for MMI Travel. Show less
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Senior Product Development & Marketing Executive
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Jun 2001 - Jun 2008
Initially recruited as Marketing Executive, was promoted to manage implementation of marketing plans for dnata Travel covering product development, advertising campaigns, public relations, events & market research. • Planned and executed tactical promotions with GSA partner Airlines to support their annual marketing activities. Organised the official route launch ceremonies for Aer Lingus’ Dublin-Dubai launch.• Managed dnata Travel’s participation in major exhibitions - Business Travel Show, ATM, Seatrade, Dubai Airshow, Middle East Work Boats Exhibition and World Low Cost Airlines Congress. • Supported the marketing and business development of ‘CompanionPoints’, a smart chip-based loyalty program, implementing email marketing and collateral production.• Organised the rebranding of dnata’s Corporate Travel division and managed retail merchandising and outlet branding for dnata’ retail network.• Awarded the Mabrouk Award for developing and delivering a series of Skills Development and Motivational workshops for employees with an aim to boost productivity in the workplace, while singlehandedly completing tasks that would require larger teams. Show less
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Finished Goods Planner
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Jul 1996 - May 1998
• Managed the planning of Finished Goods for Procter and Gamble’s Health products to timely meet customer demands. • Prepared ‘Production Plans’ and ‘Deployment Plans’ for all P&G Health Care Plants in India, tracking ‘Perfect Orders’ delivered and monitoring accuracy of plans met to ensure ‘Stock-out’ situations do not arise, performing ‘Gap Analysis’ wherever required. • Managed the planning of Finished Goods for Procter and Gamble’s Health products to timely meet customer demands. • Prepared ‘Production Plans’ and ‘Deployment Plans’ for all P&G Health Care Plants in India, tracking ‘Perfect Orders’ delivered and monitoring accuracy of plans met to ensure ‘Stock-out’ situations do not arise, performing ‘Gap Analysis’ wherever required.
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Education
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Goa University
Bachelor of Science - BS -
Indira Gandhi University
Master of Business Administration - MBA, Marketing -
IATA Training
IATA Aviation Marketing
Community
