Experience

AZKarbon

• Türkiye
• Services for Renewable Energy
• 1 - 100 Employee

• Marketplace Category Manager - Inci Holding

  • Jan 2023 - Present

  • Create, develop and implement a long term plan and strategy for development of the category as startup • Managed to creation of category tree and make plan for growing category • Build, manage and update yearly and seasonal sales plans by product category including forecasting, purchasing and management of stock • Managing a large portfolio of different retails brands and developing appropriate strategies for each and dealing with brands to ensure alliances are built • Leading category relationships with the large suppliers • Developing strong working relationships with marketing team and managing the marketing activities of the category • Regularly gather market feedback to further improve effectiveness of e-commerce marketing strategies, plans and tools • Working alongside CRM to turn into customer insights into strategies which drive performance • Becoming a leader in category ranging, pricing and promotions across customer channels, deciding the discount schemes that need to be implemented • Leading category management projects to optimize ranges and related merchandising • Developing strong working relationships with buying, marketing and merchandising teams. • Exceeded monthly sales targets to drive ROIs. • Promoted sales through digital marketing channels to increase sales and client retention Show less



Tupperware

• United States
• Retail
• 700 & Above Employee

• E-Commerce & Marketplace & B2B Manager

  • Jan 2022 - Jan 2023

  • Managing Marketplaces and B2B projects • Managing e-commerce platform and marketplaces operations • Setting strategies of alternative channels and customizing at channel basis. • Act as a contact between the company and its existing and potential markets • Managing relations with the related key accounts. • Developing and implementing sales campaigns/projects customized for each channel with business partners • Negotiate the terms of an agreement and close sales • Advise on forthcoming product developments and discuss special promotions • Create detailed proposal documents, often as part of a formal bidding process, which is largely dictated by the prospective customer • Check the quantities of goods on display and in stock, forecasting the sales per sku • Negotiate on price, costs, delivery and specifications with buyers and managers • Identify new business opportunities • Provide feedback and coaching to team members • Monitor the team's performance and motivate them to reach targets • Compile and analyse sales figures • Keep up to date with products and competitors Show less



Shopsa

• Türkiye
• Technology, Information and Internet
• 1 - 100 Employee

• E-Commerce Manager

  • Jun 2021 - Jan 2022

  • Raport directly to founder of Shopsa, Demet Sabancı Çetindoğan • Startup e-commerce marketplace infrastructure on KMK manage Aliexpress store operations of Shopsa • Product content management, stock availibility management with wendor of Shopsa • Overseeing Design and Developments of Website • Campaign management and digital marketing and advertising management (SEO and Google Tools; Google Adwords, Google Analytics, Google Merchant Center, Facebook, Instagram marketing and Influencer Marketing) • Invoicing and accounting management • Acting as a bridge between the vendors and corporate functions to ensure smooth operations in terms of logistics, stock optimization and customer services • Monitor web analytics and internal data sources • Design and Execute Roadmaps • Incorporate Best Practices • Budget management and PNL responsibility • Supervise all activities and product development • Work closely with web development and technical teams • Prepare reports and analyse conversion numbers • Developing SEO/PPC Strategy/Marketing Plans • Team Management and Progress Monitoring • Establishing customer relations for bussines and customers Show less



Hobitobi LTD

• İstanbul, Türkiye

• Founder @adamayashop.com

  • May 2018 - May 2021

  • Management of www.adamayashop.com ‘s e-commerce infrastructure on Wix and Shopify. • Product content management, stock availability management • Campaign management and digital marketing and advertising management (SEO and Google Tools; Google Adwords, Google Analytics, Google Merchant Center, Facebook, Instagram marketing and Influencer Marketing) • Invoicing and accounting management , • CRM • Purchasing of the products that will be sold at www.adamayashop.com and marketplace platforms such as: Trendyol - N11- Hepsiburada- Gittigidiyor- Çiçeksepeti – Aliexpress (cros border) Show less



Çiçeksepeti

• Türkiye
• Software Development
• 400 - 500 Employee

• Category Manager

  • Dec 2017 - Sep 2018

  • Ensuring that relevant category meets and exceeds monthly/quarterly/annual sales and profitability targets • Developing and maintaining fruitful relations with vendors in line with company policy and commercial objectives • Holding full ownership of contracting processes with vendors to make sure they perform in line with our standards • Creating, executing and reporting product campaigns • Acting as a bridge between the vendors and corporate functions to ensure smooth operations in terms of logistics, stock optimization and customer services • Continuously searching for new vendors, products and sub-categories to further develop the business and increase customer satisfaction • Following up the positioning & performance of relevant products on our website to take relevant actions in a proactive manner • Conducting competitor analysis & market research studies to present the optimum pricing options for our customers • Always keeping an eye on global e-tailers for best practices Show less



D&R

• Türkiye
• Retail
• 500 - 600 Employee

• Category Manager - Giftware - Textile -Spor/Outdoor

  • Aug 2017 - Nov 2017

  • The creation of gift collection as per each season. • Global market research and trend analysis for preparing the collection. • Creating order for new and available stores • Supplier management. Working closely with domestic market suppliers and also working with global gift suppliers for production of private label • Selecting the products and buying own samples from domestic and foreign market and make them more commercial for target market. • Pricing the collection according to mark up targets and competitor analyses • Working close with planning department and analyzing the goods by following up their selling performances in stores and take precautions upon this such as sales, campaign etc. • According to whole season analysis (competitor, sales datas etc.) setting new strategies. Creating and developing a long term plan and strategy for development of the category. • Preparing presentations for each season and make presentation to board members Show less



Markafoni

• Türkiye
• Technology, Information and Internet
• 1 - 100 Employee

• Category Manager - Sport & Outdoor

  • Jun 2015 - Jun 2017

  • Create, develop and implement a long term plan and strategy for development of the sports category which is a new category in category tree. • Managed to make sports category the fastest growing category in all categories • Build, manage and update yearly and seasonal sales plans by product category including forecasting, purchasing and management of stock. • Managing a large portfolio of different retails brands and developing appropriate strategies for each and dealing with brands to ensure alliances are built. • Driving category relationships with the large suppliers. • Developing strong working relationships with marketing team and managing the marketing activities of the category. Regularly gather market feedback to further improve effectiveness of e-commerce marketing strategies, plans and tools. Being responsible for SEO, SEM, Email Marketing, Affiliate Marketing, Google Adwords, Google Analytics • Working alongside CRM to turn into customer insights into strategies which drive performance. • Becoming a leader in category ranging, pricing and promotions across customer channels, deciding the discount schemes that need to be implemented. • Leading category management projects to optimize ranges and related merchandising. • Developing strong working relationships with buying, marketing and merchandising teams. Show less



Ziylan Group

• Türkiye
• Apparel & Fashion
• 200 - 300 Employee

• Category Buying Manager

  • Jun 2014 - Jun 2015

  • The creation of shoes collection (mens, ladies and children casual and sports shoes.) as per each season. • Market research and trend analysis in Europe, Turkey and Far East Markets for preparing the collection. • Creating seasonal order for multi-brand sports shoes stores • Selecting the styles and buying own samples from domestic and foreign market and develop them for the related collection, make them more commercial for target market. • Making competitor analysis by monitoring the competitor activities, price strategies, product launches, collection structure etc. • Following up the fashion trends effectively. • Working on the collection with suppliers by creating proto samples. • Creating color and material combinations. • Pricing the collection according to mark up targets and competitor analyses. • Working closed with PR department and provide them seasonal products advertising documents • Clarifying the styles which will take place in advertisements on TV, social media etc and lead the marketing department regarding them. • Working close with planning department and analyzing the goods by following up their selling performances in stores and take precautions upon this such as sales, campaign etc. • Lead the whole assistant team and let them organize the shipments, payments, testing processes etc. • Supplier management. Working with domestic market suppliers and also working with global sports brands supliers distributors • According to whole season analysis (competitor, sales datas etc.) setting new strategies. Creating and developing a long term plan and strategy for development of the category. • Preparing presentations for each season and make presentation to board members Show less



New Balance

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Product Executive

  • Feb 2012 - Jun 2014

  • Take place in the New Balance Management Team, with new product project works that will keep customer satisfaction at the high level• Analysis of the current product range and identify assortment• Create seasonal products orders for NB brand stores and for the sellers in Turkey• Selecting the styles and buying own samples from NB headquarters and create the related collection, • Creating the new collection • Set up an action plan for each customer group and agree with brand manager (new, improved and removed products)• To determine, offer and perform the best themes for NB brands• Keep track of pricing and quality positioning• Collaborate with the Marketing, Communication and Brand Management department to promote, communicate NB product range.• Developing strong working relationships with marketing team and managing the marketing activities of the category. Regularly gather market feedback to further improve effectiveness of e-commerce marketing strategies, plans and tools. Being responsible for SEO, SEM, Email Marketing, Affiliate Marketing, Google Adwords, Google Analytics Show less

• Product Specialist

  • Feb 2011 - Feb 2012

  • Create seasonal products orders for NB brand stores and for the sellers in Turkey• Selecting the styles and buying own samples from NB headquarters and create the related collection, • Creating the new collection • Set up an action plan for each customer group and agree with brand manager (new, improved and removed products)• To determine, offer and perform the best themes for NB brands• Keep track of pricing and quality positioning• Collaborate with the Marketing, Communication and Brand Management department to promote, communicate NB product range Show less



www.modaluna.com @ Modafesto A.Ş.

• İstanbul, Türkiye

• Buyer

  • May 2010 - Feb 2011



Koç Holding A.Ş.

• Türkiye
• Holding Companies
• 700 & Above Employee

• Trainee

  • Mar 2009 - Jun 2009