Experience

Yellowhammer Interactive (India)

• India
• Advertising Services
• 1 - 100 Employee

• Senior Analyst Digital Marketing

  • May 2020 - Present



RMTSGlobal - Responsive Media Tech Services

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Sr Search Analyst

  • Jan 2016 - Mar 2018

  • Technical audit of client website and provide highlights• Analyze client web environment and propose On Page optimization solution• Engage developer to rectify any concerns highlighted post audit• Perform Off Page optimization for client via social media marketing • Carryout online Keyword analysis, Keyword research, Competitor analysis• Have created Blog and done blogging.• Carried out Social media posts for Facebook, Twitter and LinkedIn• Engaged in Articles submission and Directory submission for a Healthcare client• Basic knowledge on SEM, Adwords, Campaign structure• Engaged in writing Adcopy for Paid Ads. Show less

• Interactive Technology Analyst

  • Jul 2014 - Dec 2015

  • Knowledge of working on DFP, DFA and DBM trafficking • Managing day-to-day servicing needs of clients including campaign trafficking, reporting, and follow up with any additional requests.• Responsible for reviewing all incoming creative for compliance with technical Specifications and content restrictions, monitoring the campaign post trafficking.• Use the Dart for Publishing (DFP) ad serving system to traffic and test creative, schedule and target ad campaigns, and provide reporting Campaign & Creative implementation and pushing campaigns live and taking screenshots of the creative as per the specifications. Show less



Theorem

• Marketing Services
• 700 & Above Employee

• Client service analyst at Theorem

  • Dec 2011 - Oct 2013

  Handle things in Yahoo Right Media: 1. Troubleshooting Delivery issues and all campaign related issues 2. Creative issues 3. Trafficking for Yahoo Right Media 4. Database queries 5. Knowledge on DFA and DFP. Roles and Responsibilities: • Troubleshooting the client’s query for delivery issues, creative deactivation issues, budget issues and click tracking issues and targeting issues by checking it in the Yield Manager tool of Right Media. • Putting the right Tag for all tickets in Cerberus tool (regarding client name, topic of the request, the person who sent that request and whether the issues was resolved or not) after verifying the request of the client. • Knowledge of using Database to check the details from backend for some special cases. • Assisted in sending the Right Media monthly reports. • Regular communication with clients through Email and Chat. • Monitoring Campaign and creative performance by pulling reports from tool by Creative. • Linking activities between 2 networks in Yahoo right media exchange. • Reviewing the set up the client settings. Show less