Experience

Vertone

• France
• Business Consulting and Services
• 100 - 200 Employee

• Manager

  • Jan 2022 - Present

  Marketing & Innovation strategy - Offer, Distribution, Loyalty, Customer experience - for luxury Maisons, specialized retailers and department stores Marketing & Innovation strategy - Offer, Distribution, Loyalty, Customer experience - for luxury Maisons, specialized retailers and department stores



AFFRENCHIES - Your wardrobe essentials for every occasion

• France
• Retail Apparel and Fashion

• Founder and CEO

  • Jan 2018 - Present

  - Marketing & Communication – PR – Creation: brand building, brand strategy, business plan and strategy - Administration & Fundraising - Digital Strategy: content, social media (Facebook and Instagram), e-shop, e-mailing, google analytics, influence marketing - Supply Chain: sourcing of suppliers and manufacturers, quality check - Distribution: Packaging, negociation - Business development: sales, training, pop-up stores - Direct Management: 3+ – Transversal Management:… Show more - Marketing & Communication – PR – Creation: brand building, brand strategy, business plan and strategy - Administration & Fundraising - Digital Strategy: content, social media (Facebook and Instagram), e-shop, e-mailing, google analytics, influence marketing - Supply Chain: sourcing of suppliers and manufacturers, quality check - Distribution: Packaging, negociation - Business development: sales, training, pop-up stores - Direct Management: 3+ – Transversal Management: Manufacturers, Agencies Show less - Marketing & Communication – PR – Creation: brand building, brand strategy, business plan and strategy - Administration & Fundraising - Digital Strategy: content, social media (Facebook and Instagram), e-shop, e-mailing, google analytics, influence marketing - Supply Chain: sourcing of suppliers and manufacturers, quality check - Distribution: Packaging, negociation - Business development: sales, training, pop-up stores - Direct Management: 3+ – Transversal Management:… Show more - Marketing & Communication – PR – Creation: brand building, brand strategy, business plan and strategy - Administration & Fundraising - Digital Strategy: content, social media (Facebook and Instagram), e-shop, e-mailing, google analytics, influence marketing - Supply Chain: sourcing of suppliers and manufacturers, quality check - Distribution: Packaging, negociation - Business development: sales, training, pop-up stores - Direct Management: 3+ – Transversal Management: Manufacturers, Agencies Show less



Seniatna

• France
• Consumer Services
• 1 - 100 Employee

• Investor

  • Apr 2021 - Present



Graneet

• France
• Software Development
• 1 - 100 Employee

• Investor

  • 2020 - Present

  @StationF Founders Program @StationF Founders Program



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Customer and Commercial Leadership Manager

  • 2016 - 2018

  - Management of 5 OOH strategic accounts - Building and deployment of marketing and brand experience strategies with clients - P&L management and negociation - Major tender strategic responses - Contribution to Revenue Growth Management projects (range, pricing and packs optimization) - Direct Management: team of 2 - Management of 5 OOH strategic accounts - Building and deployment of marketing and brand experience strategies with clients - P&L management and negociation - Major tender strategic responses - Contribution to Revenue Growth Management projects (range, pricing and packs optimization) - Direct Management: team of 2



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Assets and Brand Experience Manager

  • 2015 - 2016

  Definition of Local Assets Strategy to develop brands and nourrish their DNA : - Local Anchorage of The Coca-Cola Company brands - PR projects - Brand experience - Contribution to brands business plans - Strategy building and deployment of a unique "Moutain Plan" - Direct management: team of 2

• Head of Sales

  • 2014 - 2015

  - Management of 15 Hypermarkets business (12 M€ turnover) - Management of a team of 3+ - Category Management - Business plan - Negociation

• Graduate Program

  • 2014 - 2014

  Recruitment via CCEP Graduate Program. 2 recruits over 4000+ applicants. Final interviews with EXCOM.



Exton Consulting Part of Accenture

• France
• Business Consulting and Services
• 1 - 100 Employee

• Consultant

  • 2013 - 2014

  Resaphing of the customer journey for a major French bank from client acquisition to agency hosting Resaphing of the customer journey for a major French bank from client acquisition to agency hosting



Bernabé Biosca Alimentacion - El Monaguillo

• Région de Alicante, Espagne

• Marketing Consultant

  • 2013 - 2013

  Premium repositioning of the brand: - Definition of a key range (market study, feasibility study and optimization of the existing range), new packaging (graphic creation, negotiation with suppliers), new pricing policy - Identification of priority customers in line with the objectives - Transversal management of the commercial team to help execute the strategy Premium repositioning of the brand: - Definition of a key range (market study, feasibility study and optimization of the existing range), new packaging (graphic creation, negotiation with suppliers), new pricing policy - Identification of priority customers in line with the objectives - Transversal management of the commercial team to help execute the strategy



Cartier

• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Brand Manager Assistant

  • Sep 2012 - Dec 2012

  Within the luxury watchmaking department ("Haute Horlogerie de Prestige"): - Preparation of the SIHH (International Salon for Haute Horlogerie) - Collections, models, corner design, media coverage - Preparation of the collection brand book (inspiration, story) - Development of the story to trade destined to retail Within the luxury watchmaking department ("Haute Horlogerie de Prestige"): - Preparation of the SIHH (International Salon for Haute Horlogerie) - Collections, models, corner design, media coverage - Preparation of the collection brand book (inspiration, story) - Development of the story to trade destined to retail



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Analyst

  • Sep 2011 - Mar 2012

  Example of projects : Growth strategy of a major European retailer, Restructuring of a leader media group Example of projects : Growth strategy of a major European retailer, Restructuring of a leader media group