Data and Commercial Insights Analyst

• Jul 2023 - Present

Data Analyst

• Jan 2023 - Aug 2023

- Led the customer segmentation project using the RFM method (Recency, Frequency, Monetary) as part of the data team in an e-commerce business. This initiative resulted in a personalized marketing strategy that increased the website conversion rate. - Presented dashboards to stakeholders on various projects, including the loyalty scheme program, which positively influenced decision-making at different leadership levels. - Analyzed sales and product datasets to identify the least profitable items, enhance product and shipment pricing and resolve underlying product return root causes. These efforts increased the profit margin by 5%. - Guided projects through different phases, from writing business cases and defining project scopes to requirements gathering and execution. Show less

Senior Business Development Analyst

• Sep 2020 - Mar 2022

- Analyzed public datasets in collaboration with the sales team to identify new market segments. This effort led to the successful launch of an online sales platform, resulting in a 15% increase in revenue.- Defined key performance indicators (KPIs) to monitor and enhance team performance. Developed visually appealing dashboards to track and communicate these metrics, contributing to a 10% increase in team performance.- Led the loyalty project, successfully defining a customer loyalty scheme that delivered mutual benefits. By offering better prices on larger orders, we achieved a 10% increase in revenue.- Identified the inventory turnover rate by analyzing historical data, leading to improved inventory management and reduced product shortages. This optimization resulted in decreased product shelf time. Show less

Business Development Consultant

• Oct 2019 - Sep 2020

Project Manager/Co-Founder

• Jun 2016 - Jul 2018

- Successfully managed paint and coating projects within the construction department of the construction company, collaborating with cross-functional teams on a daily basis delivering multiple large-scale projects with budgets exceeding £100,000, and consistently meeting or surpassing project deadlines. - Employed industry-standard project management methodologies and tools to ensure efficient project execution and achieve desired outcomes. - Successfully managed paint and coating projects within the construction department of the construction company, collaborating with cross-functional teams on a daily basis delivering multiple large-scale projects with budgets exceeding £100,000, and consistently meeting or surpassing project deadlines. - Employed industry-standard project management methodologies and tools to ensure efficient project execution and achieve desired outcomes.

Research Analyst

• Jan 2013 - Jun 2016

- Researched and analyzed market trends and innovations within the R&D department of an innovation-driven construction company to stay side by side with industry developments and identify potential areas of improvement. - Researched and analyzed market trends and innovations within the R&D department of an innovation-driven construction company to stay side by side with industry developments and identify potential areas of improvement.