Experience

Omnicom Public Relations Group

• Graduate Public Relations Intern

  • Nov 2020 - Present



Craft - Lifestyle & Luxury PR

• Public Relations Intern

  • Feb 2015 - Jul 2015

  ‘Craft Communications’ is a boutique public relations agency which focuses on lifestyle clients. My internship stint has exposed me to the fast paced, rapidly changing media environment which in turn, honed my adaptability and multi-tasking skills. I assisted in the account servicing for Tirtha Bridal, a Japanese wedding service provider based in Bali; Hotel Clover, a local boutique hotel; and Heritage Suites Hotel, a boutique hotel based in Siem Reap.Job scope included: Media… ‘Craft Communications’ is a boutique public relations agency which focuses on lifestyle clients. My internship stint has exposed me to the fast paced, rapidly changing media environment which in turn, honed my adaptability and multi-tasking skills. I assisted in the account servicing for Tirtha Bridal, a Japanese wedding service provider based in Bali; Hotel Clover, a local boutique hotel; and Heritage Suites Hotel, a boutique hotel based in Siem Reap.Job scope included: Media Relations • Effectively liaised with, and pitched to, a variety of Singapore and China’s online and traditional media outlets & influencers by harnessing my bilingualism in English and Chineseo Fine-tuned email and phone communication skills• For media pitching, I conducted independent research on the clients and external communications’ environment. o Enabled me to tailor media pitches relevant to media outlets, and successfully secured editorial coverage with major media outlets e.g. Travel + Leisure China; ELLE China• Collaborated with Chinese editors in the creation of editorial content by assisting in research and translationSocial Media Management • Researched, and contributed greatly to, the creation of daily social media content across Facebook, Instagram, Weibo and WeChat • Brainstormed and proposed PR ideas to a wedding boutique cliento To improve the client’s image as an amiable and detail-oriented wedding service provider, I pioneered and executed the concept of featuring its employees in a series of social media posts through short interviews • Drafting editorial calendars and answering to enquiriesOthers • Localisation & translation of media pitches and social media content• Drafted PR reports o Complied monthly PR activities, analysed them by utilising social media metrics, followed by suggesting future PR activities • Daily media monitoring and media clipping Show more Show less



Berries World of Learning School (BB) Pte Ltd

• Assistant Language Teacher

  • Jan 2015 - Jun 2015

  • Facilitated in the teaching of Chinese Language to children aged 4 to 8 by assisting in marking assignments. • In charge of narrating stories to children.• I learnt to be creative and engaging to capture children’s attention.