Sinéad Whooley FPRII

Head of Communications - Principal Officer at Department of Children, Equality, Disability, Integration and Youth
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Contact Information
us****@****om
(386) 825-5501
Location
Dublin City, County Dublin, Ireland, IE

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Experience

    • Ireland
    • Government Administration
    • 100 - 200 Employee
    • Head of Communications - Principal Officer
      • Apr 2023 - Present

    • Government Administration
    • 700 & Above Employee
    • Communications Planning Specialist
      • Jun 2021 - Mar 2023

      The purpose of this new role is to extend the scope of the existing unit to deliver communications planning, evaluation, resources and advice for Revenue's internal and external communications needs; provide expert communications input and undertake key communications projects; and complete a structured evaluation of Revenue's current internal and external communications, to define a future operating model for Revenue's internal communications and develop proposals for Revenue's external communications. Show less

    • Ireland
    • Government Administration
    • 100 - 200 Employee
    • Communications Lead
      • Feb 2018 - Jun 2021

      Leading the Communications team - corporate communications, public and parliamentary affairs, press and digital marketing, internal communications and employee engagement for the Government's National Shared Services Office, under the aegis of the Department of Public Expenditure and Reform. With 815 civil service staff in seven offices across four counties, the NSSO provides HR, pensions and payroll shared services for 145,000 public service employees, including 60,000 pensioners. Leading the Communications team - corporate communications, public and parliamentary affairs, press and digital marketing, internal communications and employee engagement for the Government's National Shared Services Office, under the aegis of the Department of Public Expenditure and Reform. With 815 civil service staff in seven offices across four counties, the NSSO provides HR, pensions and payroll shared services for 145,000 public service employees, including 60,000 pensioners.

    • Ireland
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Director
      • Dec 2014 - Jan 2021

      Elected member of National Council Elected member of National Council

    • Ireland
    • Government Administration
    • 100 - 200 Employee
    • Communications and Engagement Manager, Assistant Principal
      • Feb 2015 - Feb 2018

      National Shared Services Office - delivering improvement as part of the Government's public sector reform plan. Government of Ireland National Shared Services Office - delivering improvement as part of the Government's public sector reform plan. Government of Ireland

    • Ireland
    • Government Administration
    • 100 - 200 Employee
    • Communications Manager
      • Sep 2008 - Feb 2015

      I managed a team of professionals to deliver a full range of public relations and communications functions, including media relations, public and parliamentary affairs, digital marketing and social media communications, reputation management, corporate communications, publications management and internal communications. I managed a team of professionals to deliver a full range of public relations and communications functions, including media relations, public and parliamentary affairs, digital marketing and social media communications, reputation management, corporate communications, publications management and internal communications.

    • Ireland
    • Hospitals and Health Care
    • 700 & Above Employee
    • Communications Manager
      • Jan 2007 - Sep 2008

      I was responsible for all internal and external communications, reporting directly to the Chief Executive. I devised and delivered the communications strategy to meet the unique demands of the hospital. I ensured the effective exchange of information between all stakeholders on behalf of the hospital and kept positive relationships in place with the community, other Irish and international hospitals, Government, HSE and the medical profession. I was Press Officer and Spokesperson for the hospital on all issues, managing all media relations, and I advised senior corporate management and clinical directorates. Show less

    • Consultant - Senior Account Director
      • Aug 2004 - Aug 2006

      Senior Consultant in PR & Communications Consultancy, I managed the coordination of communications strategies for Irish and multinational clients, as well as stakeholder liaison with key groups and businesses that were key stakeholder for clients. I was responsible for crisis and issues management and providing strategic corporate reputation advice to senior teams. Senior Consultant in PR & Communications Consultancy, I managed the coordination of communications strategies for Irish and multinational clients, as well as stakeholder liaison with key groups and businesses that were key stakeholder for clients. I was responsible for crisis and issues management and providing strategic corporate reputation advice to senior teams.

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Consultant - Senior Account Manager
      • Jan 2001 - Jul 2004

      Public Relations Consultant with leading international agency. I managed client PR accounts; developed and implemented tactical communications campaigns in specialist PR, consumer marketing and brand awareness, for Irish and multinational businesses. Public Relations Consultant with leading international agency. I managed client PR accounts; developed and implemented tactical communications campaigns in specialist PR, consumer marketing and brand awareness, for Irish and multinational businesses.

Education

  • Dublin City University
    Leadership Development for Women Programme
    2021 - 2021
  • Public Sector Marketing Institute
    Digital Marketing & Communications for the Public Sector
    2021 - 2021
  • Institute of Public Administration (IPA)
    Change Management
    2015 - 2015
  • Leadership Development Programme
    2013 - 2014
  • Digital Marketing Institute
    Digital Marketing and Social Media
    2013 - 2013
  • Business Process Management
    Professional Certificate in Business Process Management
    2011 - 2011
  • Institute of Public Administration
    Certificate in Project Management
    2010 - 2010
  • Dublin Institute of Technology
    Postgraduate Diploma, Public Relations
  • University College Cork
    BA (hons), English, Celtic Civilisation

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