Sinéad Whooley FPRII
Head of Communications - Principal Officer at Department of Children, Equality, Disability, Integration and Youth- Claim this Profile
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Experience
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Department of Children, Equality, Disability, Integration and Youth
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Ireland
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Government Administration
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100 - 200 Employee
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Head of Communications - Principal Officer
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Apr 2023 - Present
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Revenue (Ireland)
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Government Administration
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700 & Above Employee
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Communications Planning Specialist
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Jun 2021 - Mar 2023
The purpose of this new role is to extend the scope of the existing unit to deliver communications planning, evaluation, resources and advice for Revenue's internal and external communications needs; provide expert communications input and undertake key communications projects; and complete a structured evaluation of Revenue's current internal and external communications, to define a future operating model for Revenue's internal communications and develop proposals for Revenue's external communications. Show less
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National Shared Services Office, Government of Ireland
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Ireland
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Government Administration
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100 - 200 Employee
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Communications Lead
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Feb 2018 - Jun 2021
Leading the Communications team - corporate communications, public and parliamentary affairs, press and digital marketing, internal communications and employee engagement for the Government's National Shared Services Office, under the aegis of the Department of Public Expenditure and Reform. With 815 civil service staff in seven offices across four counties, the NSSO provides HR, pensions and payroll shared services for 145,000 public service employees, including 60,000 pensioners. Leading the Communications team - corporate communications, public and parliamentary affairs, press and digital marketing, internal communications and employee engagement for the Government's National Shared Services Office, under the aegis of the Department of Public Expenditure and Reform. With 815 civil service staff in seven offices across four counties, the NSSO provides HR, pensions and payroll shared services for 145,000 public service employees, including 60,000 pensioners.
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Public Relations Institute of Ireland
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Ireland
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Public Relations and Communications Services
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1 - 100 Employee
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Director
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Dec 2014 - Jan 2021
Elected member of National Council Elected member of National Council
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Department of Public Expenditure NDP Delivery & Reform
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Ireland
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Government Administration
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100 - 200 Employee
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Communications and Engagement Manager, Assistant Principal
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Feb 2015 - Feb 2018
National Shared Services Office - delivering improvement as part of the Government's public sector reform plan. Government of Ireland National Shared Services Office - delivering improvement as part of the Government's public sector reform plan. Government of Ireland
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HIQA - Health Information and Quality Authority
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Ireland
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Government Administration
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100 - 200 Employee
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Communications Manager
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Sep 2008 - Feb 2015
I managed a team of professionals to deliver a full range of public relations and communications functions, including media relations, public and parliamentary affairs, digital marketing and social media communications, reputation management, corporate communications, publications management and internal communications. I managed a team of professionals to deliver a full range of public relations and communications functions, including media relations, public and parliamentary affairs, digital marketing and social media communications, reputation management, corporate communications, publications management and internal communications.
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St James's Hospital Dublin
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Ireland
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Hospitals and Health Care
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700 & Above Employee
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Communications Manager
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Jan 2007 - Sep 2008
I was responsible for all internal and external communications, reporting directly to the Chief Executive. I devised and delivered the communications strategy to meet the unique demands of the hospital. I ensured the effective exchange of information between all stakeholders on behalf of the hospital and kept positive relationships in place with the community, other Irish and international hospitals, Government, HSE and the medical profession. I was Press Officer and Spokesperson for the hospital on all issues, managing all media relations, and I advised senior corporate management and clinical directorates. Show less
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Consultant - Senior Account Director
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Aug 2004 - Aug 2006
Senior Consultant in PR & Communications Consultancy, I managed the coordination of communications strategies for Irish and multinational clients, as well as stakeholder liaison with key groups and businesses that were key stakeholder for clients. I was responsible for crisis and issues management and providing strategic corporate reputation advice to senior teams. Senior Consultant in PR & Communications Consultancy, I managed the coordination of communications strategies for Irish and multinational clients, as well as stakeholder liaison with key groups and businesses that were key stakeholder for clients. I was responsible for crisis and issues management and providing strategic corporate reputation advice to senior teams.
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Consultant - Senior Account Manager
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Jan 2001 - Jul 2004
Public Relations Consultant with leading international agency. I managed client PR accounts; developed and implemented tactical communications campaigns in specialist PR, consumer marketing and brand awareness, for Irish and multinational businesses. Public Relations Consultant with leading international agency. I managed client PR accounts; developed and implemented tactical communications campaigns in specialist PR, consumer marketing and brand awareness, for Irish and multinational businesses.
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Education
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Dublin City University
Leadership Development for Women Programme -
Public Sector Marketing Institute
Digital Marketing & Communications for the Public Sector -
Institute of Public Administration (IPA)
Change Management -
Leadership Development Programme
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Digital Marketing Institute
Digital Marketing and Social Media -
Business Process Management
Professional Certificate in Business Process Management -
Institute of Public Administration
Certificate in Project Management -
Dublin Institute of Technology
Postgraduate Diploma, Public Relations -
University College Cork
BA (hons), English, Celtic Civilisation