Label head

• Oct 2023 - Present

Creative Head

• Dec 2022 - Oct 2023

Opening the window for growth with a game-changing holistic brand strategy and brand affinity through a more aggressive competitive positioning I assist them answer the following strategic questions: *How can the music industry as a whole be more broadly perceived by the market? *How do we position our brand to jumpstart aggressive financial growth? *How do we tell our story better in a fractured and intensely competitive marketplace? *How do we innovate fresh services to capitalize on emerging trends? *How do we align our culture to better support our strategy? *How do we segment our customers so our services resonate best? Approach: Drive Brand Aesthetics, Design calendar adherence, Strategic alignment with the business vision, Creative brand guidelines across all digital and print channels, Oversee and direct graphic designers and videographers to deliver high impact video content for social channels and website, Work closely with strategy, sales and marketing staff to develop a range of marketing campaigns and promotions, Develop and present Social / Engagement Points of View (POVs) to internal stakeholders, Competitive and trends analysis, Bringing the brand to life, Customer touchpoint journey, Competitive positioning/ brand pillar development, Visual expression and identity, Communication strategy, Marketing execution, Content Marketing, Social media marketing, Influencer Marketing, Articles. Show less

Project Head

• Apr 2022 - Nov 2022

By establishing Real Meta Entertainment as a platform that interestingly connects the real world with the virtual world, Creating a foundation for this transformative brand and entering the NFT industry and generate significant development in the entertainment area. I used the following strategic questions: *How do we position ourselves for aggressive growth in a highly regulated environment?*How do we bring our brand to life at the highest impact touchpoints?*How do we segment our customers so our products and services resonate best?*What messages will communicate our value proposition best to each segment?*How do we innovate fresh products and services to capitalize on emerging trends?Approach: Brand strategy development, Messaging, Employee engagement, Bringing the brand to life, Naming, Experiential design, Rigorous primary research, Competitive positioning/ brand pillar development, Visual expression and identity, Communication strategy, Marketing execution, Customer touchpoint journey, Content Marketing, Social media marketing, Influencer Marketing, Banner Marketing, Community Marketing, Results: Aligned previously siloed geographies and lines of business, createdaggressive marketing strategies to compete head on with powerful brands and equipped sales team with breakthrough tools and messages. Show less

Brand Marketing Consultant

• Nov 2020 - Apr 2022

Opening the window for growth with influencer marketing and competitive positioning. Net Media needed a new Content & Design representation company’s core values to meet aggressive growth goals. I assisted them answer the following strategic questions:* How do we position our brand to jumpstart aggressive financial growth?* How do we tell our story better in a fractured and intensely competitive marketplace?* How do we innovate fresh products and services to capitalise on emerging trends?* How do we evolve our culture to stay in step with our evolution?* How can we proactively measure our brand performance to demonstrate success?Approach: Competitive and trends analysis, Rigorous primary research, Brand strategy development, Competitive positioning/ brand pillar development, Messaging, Visual expression and identity, Communication strategy, Bringing the brand to life, Marketing execution, Web development, Customer touchpoint journey, Experiential design, Articles, Sales presentationsResults: Increased organisational knowledge and alignment meant huge increases in lending volumes and deposits. Show less

Digital Marketing

• Apr 2021 - Mar 2022

Building a global reputation through a more aggressive competitive digital positioning. The India Infrastructure Publishing Private Limited needed assistance in positioning their organisation to drive global growth and advance their mission. I assist them answer the following strategic questions:*How do we optimise our value and position ourselves for acquisition?*How do we accelerate our growth in digital market?*How do we position our brand to jumpstart aggressive digital growth?*How do we innovate fresh SEO strategies to capitalise on emerging trends?*How can we best position ourselves for competitive advantage with each segment?*What messages will communicate our value proposition, best to each segment?*What campaign will bring our brand to life in the most impactful way?Approach: Competitive and trends analysis, Rigorous primary research, Brand strategy development, Competitive positioning, Visual expression and identity, Communication strategy, Bringing the brand to life, SEO strategy, Brand tracking and measurement, Content Management/ Development , Creative directions, Email Marketing. Show less

Consultant

• Jan 2021 - Mar 2021

Founder

• Apr 2020 - Apr 2021

Creating a game-changing brand to redefine an entire category. SGJ Co. set out to create a brand that would revolutionise the midscale segment and capture the heart and soul of millennials. I used the following strategic questions: *How can I define the midscale category to fill a market void with a new brand in our portfolio? *What mindset should I develop the brand to appeal to that crosses generations? *What disruptive programs and features will resonate best with this target? *What visual expression will differentiate the brand in the most meaningful way? *How can I position the brand and tell a story of value to investors, the media and consumers to jumpstart brand growth? Approach: Brand strategy development, Messaging, Employee engagement, Bringing the brand to life, Naming, Experiential design, Rigorous primary research, Competitive positioning/ brand pillar development, Visual expression and identity, Communication strategy, Marketing execution, Customer touchpoint journey, SEO, Web development, Wordpress Results: Achieved great development deals since launch Show less

Associate Brand Manager

• Mar 2019 - Aug 2020

Evolving stakeholder perceptions to increase market share and affinity. SpiritMasters needed to develop a better positioning that would serve as a platform for all communications, create internal focus and alignment, and drive dramatic growth. I succour them answer the following strategic questions:*How do we position ourselves for aggressive growth in a highly regulated environment?*How do we bring our brand to life at the highest impact touchpoints?*How do we tell a story of value to compete with bar catering brands?*How do we segment our customers so our products and services resonate best?Approach: Competitive and trends analysis, Rigorous primary research, Brand strategy development, Competitive positioning/ brand pillar development, Visual expression and identity, Communication strategy, Bringing the brand to life, Marketing execution, Customer segmentation, Customer touchpoint journey, Web development, Creative designs, Sales presentationResults: Invested more in marketing than ever before and dedicated to continued improvement and growth. Show less

Creative Intern

• Dec 2018 - Mar 2019