Digital Content and Services Manager

• May 2023 - Present

Media Planner

• Aug 2022 - May 2023

Client Portfolio : Rogers, Fido, chatr, Metrolinx, GO, Presto, UP Express, CREA, Cineplex, Kruger (North American Market) - Researching and evaluating market data. - Overseeing campaign budgets and negotiating costs for features such as advertising room and social media campaigns. - Supervising the implementation of media campaigns. - Working on KPI's management, Post reports - Identifying target audiences and analyzing their behavior, characteristics, and routines. - Choosing the best media outlet combination for different campaigns using various tactics - Preparing and presenting campaign proposals to clients. - Monitoring media trends of all channels, including magazines, blogs, and television. - Assessing the success of multicultural media advertising plans and campaigns. - Proofreading all advertisements and traditional marketing campaigns before release. Show less

Founder

• Sep 2018 - May 2023

Venture to support women entrepreneurs of India. Experienced working with 74 clients/ brands in all these years and headed team for about total 20 employees as a founder and created more than 2000+ digital designs through various editing applications. The work surrounded by building client’s end-to end online digital presence, planning content calendars, allocating funds to run campaigns/advertisements on ecommerce and social media platforms respectively to target and re-target right type of audiences. Primarily responsible for curating brand’s online voice and presence via its social media channels. Also, created, planned and scheduled shareable content on sites like Facebook, Instagram, LinkedIn, Amazon, Flipkart from content production to analytics, the team required a broad spectrum of talents in order to acquire and retain clients. Show less

Creative Strategist

• Mar 2020 - Jun 2020

Senior Business Analyst

• Feb 2018 - Aug 2019

Responsible for liaising directly with global clients and my portfolio included majorly for creative and advertising clients - Mediacom, WPP, Group M, Oracle, Ogilvy, Mindshare in Australia and New Zealand via phone/email, to identify and monitor business travel accounts that are in credit with American Express. Responsible for liaising directly with global clients and my portfolio included majorly for creative and advertising clients - Mediacom, WPP, Group M, Oracle, Ogilvy, Mindshare in Australia and New Zealand via phone/email, to identify and monitor business travel accounts that are in credit with American Express.

Social Media Marketing Intern

• Sep 2016 - Dec 2017

Business Analyst

• Jun 2017 - Nov 2017

Did inspection designed to measure the guest experiences Did inspection designed to measure the guest experiences

Volunteer

• Jun 2016 - Nov 2017

1. Curated content for the organization's website. 2. Worked on boosting the organization's outreach. 1. Curated content for the organization's website. 2. Worked on boosting the organization's outreach.

Campus Ambassador

• May 2017 - Jul 2017

Was involved in creating massive buzz and heightening brand awareness for Livon Serum. Was involved in creating massive buzz and heightening brand awareness for Livon Serum.

Student partner

• Mar 2017 - Jul 2017

Project Lead

• Jan 2017 - Jun 2017

Intern

• Jan 2017 - Mar 2017

Campus Influencer

• Nov 2016 - Jan 2017

Social Media Intern

• Oct 2016 - Dec 2016

Psychology Intern

• Oct 2016 - Nov 2016