Simon Baxter
Owner Confiture La Bouyardière - artisanale Norman jam and chutney - labouyardiere.fr at Chambres d'hôtes et confitures artisanales La Bouyardière- Claim this Profile
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French Professional working proficiency
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Bio
Richard Johnson
I had the pleasure of working with Simon for a number of years at Arriva. Simon has wide and varied knowledge of the whole marketing mix and has proven his ability to apply this across a number of sections. Simon delivers work as well as providing a strategic direction to marketing teams or task. As a person, he’s very approachable and a pleasure to work with. Loved out Arriva days together!
Warren Dunham
Simon Baxter understands the need to deliver a result. His marketing and business expertise ensure things happen and do not remain as ideas. Simon is open to other people's views, however he has experience to make sure everyone stays aligned to the needs of the business.
Richard Johnson
I had the pleasure of working with Simon for a number of years at Arriva. Simon has wide and varied knowledge of the whole marketing mix and has proven his ability to apply this across a number of sections. Simon delivers work as well as providing a strategic direction to marketing teams or task. As a person, he’s very approachable and a pleasure to work with. Loved out Arriva days together!
Warren Dunham
Simon Baxter understands the need to deliver a result. His marketing and business expertise ensure things happen and do not remain as ideas. Simon is open to other people's views, however he has experience to make sure everyone stays aligned to the needs of the business.
Richard Johnson
I had the pleasure of working with Simon for a number of years at Arriva. Simon has wide and varied knowledge of the whole marketing mix and has proven his ability to apply this across a number of sections. Simon delivers work as well as providing a strategic direction to marketing teams or task. As a person, he’s very approachable and a pleasure to work with. Loved out Arriva days together!
Warren Dunham
Simon Baxter understands the need to deliver a result. His marketing and business expertise ensure things happen and do not remain as ideas. Simon is open to other people's views, however he has experience to make sure everyone stays aligned to the needs of the business.
Richard Johnson
I had the pleasure of working with Simon for a number of years at Arriva. Simon has wide and varied knowledge of the whole marketing mix and has proven his ability to apply this across a number of sections. Simon delivers work as well as providing a strategic direction to marketing teams or task. As a person, he’s very approachable and a pleasure to work with. Loved out Arriva days together!
Warren Dunham
Simon Baxter understands the need to deliver a result. His marketing and business expertise ensure things happen and do not remain as ideas. Simon is open to other people's views, however he has experience to make sure everyone stays aligned to the needs of the business.
Credentials
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GA Level 3 Certificate in Teaching English as a Foreign Language
i-to-i TEFLSep, 2020- Sep, 2024 -
DipM MCIM
CIM | The Chartered Institute of Marketing
Experience
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Owner Confiture La Bouyardière - artisanale Norman jam and chutney - labouyardiere.fr
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Aug 2019 - Present
Nestled in the beautiful Lower Normandy countryside, La Bouyardiere is a former farmhouse near to the medieval town of Domfront & very close to the Paye de la Loire. For business customers we offer premium character rooms, ensuite bathrooms, free wifi, Netflix & a luxury breakfast sourced from our local neighbours. In terms of leisure in the area, there are wide historical sites, walking, cycling (we are 1km from the voies vertes), kayaking, motorbiking, culinary, hunting, shooting, fishing and equine facilities - contact us on labouyardiere.fr or Réservations@labouyardiere.com for more information. Show less
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English Lessons For All Online
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France
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E-learning
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English Lessons for Professionals online - englishlessonsforall.com
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Jun 2020 - Present
I have been teaching/ coaching in different areas for over 20 years. I still coach aspects of business & amateur triathlon but my main focus is on teaching English to non-native speakers. My qualifications include level 3 TEFL (Teach English as a Foreign Language) which is approved by the British government & run by I to I I spent over 20 years in senior positions in international businesses & understand the need to speak English for business & leisure! It means that I understand the important vocabulary & grammar associated with communicating effectively in English. Whatever your needs we teach business English & children from 11 years old upwards as future professionals. Courses are tailored to the requirement of the individual. Show less
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simonsbaxter.com
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France
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Advertising Services
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Web site creation & digital growth marketing
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Aug 2012 - Dec 2021
Simon Baxter Website Design & Digital Growth Marketing offers a cost-effective solution to creating a digital footprint that really gets you noticed & therefore drives your brand awareness & sales. In these challenging times, it will be those companies that market effectively that will exit this period the strongest. With my experience & your product or service, this will drive sales profitably. We offer ways to retain current customers, & acquire new ones to drive your growth & enhance your competitive edge. Let us be your marketing department that you can flex as you require. We can provide experienced marketing director strategic guidance and also deliver your tactical plan - digital, traditional, & other activities. Show less
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LKM Recycling
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United Kingdom
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Renewable Energy Semiconductor Manufacturing
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1 - 100 Employee
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Head Of Marketing & Digital Sales - next growth phase strategic project
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Feb 2018 - Aug 2019
Board level position to structure & drive the next phase of growth in a successful waste & recycling management SME company. The brief was to create a disruptive approach within the South East region to give a competitive edge to LKM Recycling over SME rivals & give the business a less risky balance sheet. Successfully drove sales from £19m in 2017 to £22.5m in 2018 with the trend continuing. Did this by: • Leading the creation of a 3-year strategy with the senior team based on positioning LKM Recycling as a high-quality one-stop – currently in year 1. • Build the brand around the values of the family owners through a real mix of B2C and B2B traditional & digital marketing methods. • Creation & building new lines of business to mitigate the risk on the metal side of the business by investing & growing in the plastics recycling (uPVC), mixed recycle area, confidential waste & the end of life vehicles. • Delivered an average of 45% month on month growth on dry recycles including a new skip business paired with a new material recovery facility. • Doubled the number of End of Life Vehicles to over 1000 per month up to capacity. • Created a strategy for confidential shredding that enabled us to compete regionally for both bulk work with the likes of Veolia, & console rental within organisations which should deliver £500k sales by the end of 2019. Show less
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Working Knowledge
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Volunteer Business Expert
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Dec 2017 - Aug 2019
Working Knowledge exists to bridge the gap between education and the workplace. As a volunteer I support students with my business knowledge in thier one day courses where they create their own business idea and compete in teams against other groups of students. This is the next generation of business people and entrepreneurs who are encouraged to earn their success thorugh support and knowledge. Working Knowledge exists to bridge the gap between education and the workplace. As a volunteer I support students with my business knowledge in thier one day courses where they create their own business idea and compete in teams against other groups of students. This is the next generation of business people and entrepreneurs who are encouraged to earn their success thorugh support and knowledge.
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Arriva Bus (UK)
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United Kingdom
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Truck Transportation
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100 - 200 Employee
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Marketing and Sales Director - Public Transport Turnaround Project
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Oct 2015 - Aug 2017
Brought in to reverse the decline of bus services in the South East and bring in consumer/ fmcg thinking to public transport. Drove sales through strong marketing to consumers and B2B customers to deliver an additional 1.3m customer via low-cost digital channels and £400k in B2B (bulk ticket) sales contributing £3m overall to EBIT. Brought in to reverse the decline of bus services in the South East and bring in consumer/ fmcg thinking to public transport. Drove sales through strong marketing to consumers and B2B customers to deliver an additional 1.3m customer via low-cost digital channels and £400k in B2B (bulk ticket) sales contributing £3m overall to EBIT.
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TRAVELINE INFORMATION LIMITED
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United Kingdom
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Information Services
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1 - 100 Employee
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Board Member
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Oct 2015 - Aug 2017
Traveline is a public transport route planner service provided by a partnership between local authorities and transport operators in the UK to provide impartial and comprehensive information about public transport which has operated since 2000.[1] It prepares comprehensive public transport data for the UK and provides a number of regional public transport journey planners. As a member of the Arriva senior team, I represented their interests in terms of travel information development for initiatives, apps, digital & printed material. Show less
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Bernard Matthews
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Food and Beverage Manufacturing
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300 - 400 Employee
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Interim Commercial and Marketing Director - Turnaround Project - British Chicken
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Jun 2015 - Oct 2015
Set up initial sales and marketing platform for entry into the UK market as a branded product. Delivered both the branding and initial sales interest to turnover £1m plus with a view to grow to over £200m pa. Set up initial sales and marketing platform for entry into the UK market as a branded product. Delivered both the branding and initial sales interest to turnover £1m plus with a view to grow to over £200m pa.
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Vitaco Health Group
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New Zealand
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Manufacturing
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200 - 300 Employee
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Interim Country General Manager - Aussie Bodies Protein Snacks
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Jan 2015 - Jun 2015
Vitaco (Australia/ New Zealand) wanted to enter the UK market with their low sugar, high protein consumer snack range under the Aussie Bodies brand. Set up commercial arm including agencies, entry strategy and gained listings in Boots and Ocado projected to be selling over £500k of product in 12 months. Vitaco (Australia/ New Zealand) wanted to enter the UK market with their low sugar, high protein consumer snack range under the Aussie Bodies brand. Set up commercial arm including agencies, entry strategy and gained listings in Boots and Ocado projected to be selling over £500k of product in 12 months.
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Hain Daniels Group
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United Kingdom
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1 - 100 Employee
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Interim Marketing and Commercial Head - Global Brands
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Jul 2014 - Dec 2014
Hain Daniels needed a speedy solution to restructure their Global Brands portfolio by removing longstanding third-party distribution, rationalise the range & drive the brand awareness/ value. Delivered new strategy, new listings and focused on key brands to deliver a projected benefit of over £20m pa on turnover. Hain Daniels needed a speedy solution to restructure their Global Brands portfolio by removing longstanding third-party distribution, rationalise the range & drive the brand awareness/ value. Delivered new strategy, new listings and focused on key brands to deliver a projected benefit of over £20m pa on turnover.
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Country General Manager - Plant Based/ Dairyfree
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Aug 2012 - Jul 2014
Set up and ran a newly formed UK subsidiary of Calidad Pascual (Spain) to market and sell the Vivesoy brand of soya milk growing it to £1.8m from standing start as a challenger brand to Alpro. UK’s fastest growing plant based drink in 2013 (Kantar). Set up and ran a newly formed UK subsidiary of Calidad Pascual (Spain) to market and sell the Vivesoy brand of soya milk growing it to £1.8m from standing start as a challenger brand to Alpro. UK’s fastest growing plant based drink in 2013 (Kantar).
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British Frozen Food Federation
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Member of the Retail and Foodservice Committee
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Mar 2011 - Aug 2012
Represent both Ardo and the frozen food industry drive awareness and a positive image for frozen food. Represent both Ardo and the frozen food industry drive awareness and a positive image for frozen food.
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Ardo
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Belgium
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Food and Beverage Manufacturing
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500 - 600 Employee
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Marketing and Innovation Director
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Jan 2005 - Aug 2012
Delivered a further £13m sales increase in a tough market through creating competitive advantage in areas such as speed of product development and customer service.
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Head of Sales and Marketing
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Jan 1999 - Dec 2004
Rebuilt the sales, marketing and product development teams and reworked processes to deliver new phase of growth and take advantage of expanding group capabilities - delivered £18m growth on a base of £25m.
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Kraft Foods
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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Interim Brand Manager - Soluble Coffee
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May 1998 - Dec 1998
Delivered Kenco Really Rich and Really Smooth refresh brand facelift leading to +10% lift in sales. Delivered Kenco Really Rich and Really Smooth refresh brand facelift leading to +10% lift in sales.
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Brand Manager - Ready Meals & Meat
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Feb 1996 - Apr 1998
Rebuilt the in-house foodservice ready meal range to reverse decline and deliver +25% growth in a competitive market. Rebuilt the in-house foodservice ready meal range to reverse decline and deliver +25% growth in a competitive market.
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Alpro
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Russian Federation
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IT Services and IT Consulting
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1 - 100 Employee
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Product Manager
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Dec 1992 - Jan 1996
Launched the full range of Alpro soya milk, desserts and yoghurts into the multiple supermarkets with through the line campaign including TV to create the dairy-free market leaders position - achieved sales of over £15m pa. Launched the full range of Alpro soya milk, desserts and yoghurts into the multiple supermarkets with through the line campaign including TV to create the dairy-free market leaders position - achieved sales of over £15m pa.
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Education
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Chartered Institute of Marketing
Post graduate diploma, Marketing -
University of Sunderland
Bachelor of Arts (B.A.) Hons, Economics
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