Experience

Doctorcall

• United Kingdom
• Medical Practices
• 1 - 100 Employee

• Head of Business Development

  • Oct 2022 - Present



Meadowbank Marketing

• Owner

  • Sep 2015 - Present

  I have more than 20 years of success in B2B and B2C marketing across the energy, retail and consultancy sectors. Working with household names and SMEs, through to creating my own high growth business, I truly understand the challenges you face when it comes to delivering value from every marketing £ you spend. My experience encompasses every step of the process: Strategy Development, Planning, Execution and Evaluation, but always with the results in clear focus. Whether it's more leads, better conversion rates, greater 'cut-though' with communications or just help getting started, you can expect a creative, resourceful, considered and compelling approach. I'll be looking to get my hands dirty, lead by example and engage with you and your team to achieve lasting success. Show less



Lifts To

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Commercial Director

  • Jul 2017 - Jul 2021

  Founded in 2003, Ski-Lifts is an award-winning passenger transfer provider now operating in more than 30 different countries across Europe and North America. Ski-Lifts have been recognised by the World Ski Awards in 2015, 2016, 2017 and again in 2019 as The World’s Best Ski Transfer Operator. We are trusted by many of the industry leaders, such as tour operators and travel agents, providing transfers for their customers. In each country, we work with the best local providers, searching out every mode of passenger transport available… from private or shared minibuses, to coaches, executive cars and limousines. Show less



Acrobat Carbon Services

• Manchester, United Kingdom

• Director & Business Owner

  • Aug 2010 - Aug 2015

  Passion, drive and determination has grown the company from £0 to £22M turnover, while leading 70 engaged people and managing a flexible, national subcontractor network. Directly responsible for the business reputation, marketing, business development, stakeholder management, commercials and operations and, of course, fiduciary and main board director responsibilities. Instrumental in winning and maintaining blue chip clients such as SSE, Npower, EDF, British Gas, Carillion, Forrest and GDF-Suez, which requires credibility, negotiation, commercial and contract management skills. Also successful in winning tenders with local authority, social housing and private landlords and mainframe contractors. Created a B2C brand ‘Energy Alliance’ to engage with householders. Campaigns yielding more than 2M customers for energy efficiency home improvements such as solar PV, insulation, heating, retrofit devices. Being highly adaptable has ensured profitability even in a turbulent market; managing change and supporting the team through uncertainty. Clarity, leading by example and having a strong set of values and culture are important to this success. Building resilient business processes to achieve ISO9001, Achilles accreditation and to become a Green Deal provider. Inspiring and managing both internal and external teams to reach their best. Show less



eaga plc

• Newcastle upon Tyne, United Kingdom

• Head of Marketing, Carbon Services

  • Apr 2004 - Sep 2010

  Developed a result driven marketing team to support a diverse and complex organisation in all facets of direct response marketing, brand management, data and digital. Defining campaigns and strategies to achieve B2C and B2B customer targets including reporting and developing KPIs, budgets and plans. Saved £1.5M in 2 years through a print management partnership. Successfully launched new products and services as well as managing all Initial Public Offering communications (pre and post floatation in FTSE 250), reporting directly to the executive board. Supported the business acquisitions and integration as it grew from 600 to more than 5K people. Show less



KwikFit

• Netherlands
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Manager

  • 2000 - 2003

  Managing a £12M pa spend with sales value, volume and margin targets. Leading a small team to drive sales growth in 600 centres, as well as supporting new openings and closures. Full mix of TV, radio, press, outdoor, direct mail, PR, digital and point-of-sale (POS). Developing and implementing customer and staff promotions to drive sales growth while maintaining high levels of customer satisfaction. Not afraid to challenge the status quo in an established business through creating the first direct mail and digital campaigns, moving spend away from traditional media. Also conceiving and implementing an innovative print management initiative and redefining the POS processes to achieve 20% savings. Show less



Wood Holmes

• Newcastle upon Tyne, United Kingdom

• Marketing Manager

  • 1995 - 2000

  Started as a freelance qualitative researcher while at university. On graduation, was given the remit to grow the business. Achieved 40% growth in turnover in two years through proactive business development, PR and by energising the company by revitalising the brand. The company was recognised by Marketing magazine as the 6th fastest growing research agency in ’00. Started as a freelance qualitative researcher while at university. On graduation, was given the remit to grow the business. Achieved 40% growth in turnover in two years through proactive business development, PR and by energising the company by revitalising the brand. The company was recognised by Marketing magazine as the 6th fastest growing research agency in ’00.



Sales History

• Newcastle upon Tyne, United Kingdom

• Sales Executive

  • 1989 - 1997

  Resilient, self motivated and resourceful B2B field and telephone advertising sales person for weekly free, paid-for and annual publishers, such as; Times Free Press Group (’89 to ’91), Kemps (’91 to ’95) and The Crack magazine (’95 to ’97). Consistently achieving targets and rewarded as a top performing sales person. Resilient, self motivated and resourceful B2B field and telephone advertising sales person for weekly free, paid-for and annual publishers, such as; Times Free Press Group (’89 to ’91), Kemps (’91 to ’95) and The Crack magazine (’95 to ’97). Consistently achieving targets and rewarded as a top performing sales person.