Experience

DubaiStore
• United Arab Emirates
• Technology, Information and Internet
• 1 - 100 Employee
• Business Unit Director

  • Jun 2018 - Present


M. H. Alshaya Co.

• Group Head of Online Trading

  • Sep 2017 - May 2018

  Group commercial head of eCommerce for Alshaya with group P&L responsibility for the launch and successful rapid growth of multiple Omni Channel brand sites including Mothercare MENA & Russia, Bodyshop Russia & Turkey, H&M MENA and MAC Cosmetics in UAE/KSA as well as market place channel strategy with Noon.com (12 brands launched in 6 months). Successfully recruited and developed online trading, web analytics and division finance teams as well as driving regional digital marketing (Acquisition and Retention) and operational customer experience improvements across final mile logistics and customer care.Alshaya is the regions leading international franchise operator for over 90 of the world’s most recognized retail brands, including H&M, Boots, Mothercare, Debenhams, American Eagle, Pottery Barn, The Body Shop, Jo Malone and Victoria's Secret. The company operates over 4,000 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Service, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment. Alshaya’s stores and restaurants operate in 19 markets across the Middle East & North Africa, Russia, Turkey and Europe and employs more than 55,000 people from over 120 nationalities. Show less

• Group Senior Commercial Manager, eCommerce

  • May 2011 - Sep 2017



Best Buy Europe

• Retail
• 1 - 100 Employee

• Online Trading Manager

  • Nov 2009 - Apr 2011

  • Online Trading Manager for Portable, Sound & Vision developing category platform as well as product and service launch plans with full sales, margin and supplier marketing accountability. • 4 months after joining, at request of MD Online and CEO took commercial category responsibility for the Greentech emerging business proposition for Best Buy UK as a strategic market differentiator • Omni Channel category responsibility including Range Selection and Management, ATL Promotion Planning, Supplier terms negotiations, Category Messaging/POS, Event Management, Forecasting and strategic development of diverse product set from Electric Transportation to Home Energy products and solutions Show less



Tesco.com

• Portugal
• Motor Vehicle Parts Manufacturing
• 1 - 100 Employee

• Online Category & Marketing Manager

  • Jan 2009 - Nov 2009

  • Management of online marketing plans and customer acquisition activities - PPC, SEO, eMail Marketing • Implemented cross category marketing plans through Tesco.com, GM and Financial Services business units • Launched Tesco Photo Affiliate program • Management of online marketing plans and customer acquisition activities - PPC, SEO, eMail Marketing • Implemented cross category marketing plans through Tesco.com, GM and Financial Services business units • Launched Tesco Photo Affiliate program



Intrinsyc

• South Africa
• Staffing and Recruiting
• 1 - 100 Employee

• European Sales Manager

  • Apr 2007 - Dec 2008

  • Responsible for developing retail, distribution, operator and system integrator multi-channel PND and Location Based Services wireless business in European territories (Nordics, UK, Italy & Spain) • Managed global cross function customer project deliveries with Product Management, Services Organisation, Finance and OEM/ODM device manufacturers • Identified and established Destinator generic product wireless sales and channel development with UK operators and global handset manufacturers • Managed Motorola EMEA LBS projects on regional and global level Show less



Pixology

• Spain
• Computer Games
• 1 - 100 Employee

• International Business Development Manager

  • Sep 2000 - Apr 2007

  • Established Japanese OEM business with DSC and Printer manufacturers for patented embedded imaging technology, achieving sales of over $3.5m in 24 months from concept to product launch • Set up and established Pixology Japan office including regional VP recruitment • P&L and operational responsibility for Pixology Japan • Managed white label multi-channel retail photo web site business with UK retailers including Boots, Asda/Walmart and Jessops • Managed product and sales development of mobile business for “print to retail” imaging technologies with UK and US retailers, including Boots, Jessops and Duane Reade in partnership with Nokia • Commercial lead that won HP (Cupertino) global RFP for software photofinishing service provider in 2004 • Responsible for global OEM business relationships with HP, Canon, Olympus, Sony, Microsoft, TI, Nokia, Motorola and Konica Minolta • Managed strategic 3rd party ISV relationships with Microsoft, Adobe and Jasc Software • Resulted in selection as key technology partner with Microsoft for Online Print feature for both Windows XP and Vista UK/US product launches Show less



Jungle.com

• Product Marketing Director

  • 1999 - 2000

  • Founding director of one of UK's foremost pure play online retailers • Set up, recruited and managed Web Content and Category Management function for PC Software, Hardware and Peripherals, Multi-Platform Games, Music, and Electronic Software Distribution (Digital River partnership) • Responsible for online category and range management, promotion planning and execution, content management, e-partnership program, digital marketing and web site development functions • Responsible for selection and terms negotiation with 3rd party suppliers and agencies • Managed and developed team of 5 direct reports and 5 indirect reports • Business trade sold to Argos Retail in July 2000 Show less



Software Warehouse

• Purchasing Director

  • 1995 - 1999

  • Member of Executive team that drove sales from £15m turnover to £120m turnover in 3 years with staff growth from 60 to over 500 • Developed and implemented group purchasing and supply chain strategies including contract terms negotiations with over 60 manufacturers and 25 distributors. • Responsible for promotion planning and pricing strategy • Responsible for negotiating, managing and forecasting all supplier MDF rebates • Implemented JIT Far East component purchasing best practice for Own Brand PC Hardware manufacturing business • Recruited and managed purchasing/returns department with 3 direct reports and 13 indirect reports Show less



Dixons Retail

• United Kingdom
• 1 - 100 Employee

• Group Software Buyer

  • Jun 1994 - Sep 1995

  • Central group Software Buyer for PC World, Dixons, Currys and The Link • Central group Software Buyer for PC World, Dixons, Currys and The Link



Comet Plc

• Kenya
• Software Development
• 1 - 100 Employee

• Assistant Buyer - White Goods

  • Jun 1993 - Mar 1994

  • Under Graduate position • Under Graduate position