Simon Hutton
Founder and managing director at to the point- Claim this Profile
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Bio
Matthew Sims
To The Point aren’t just an incredible creative agency with imagination, creativity and flair. They are an agency that bring together a host of skill and knowledge to bring to life your campaign from start to finish. We have worked with the team at To The Point for over 6 years and in that time they have masterminded the evolution of the Croydon BID brand, design and messaging which has allowed us to engage on all levels with our audience. Above all, the team at To The Point are all about relationships - building positive partnerships for the long term future of your business. I would, without question or hesitation, recommend Simon and the team to any of my contacts. You won’t be disappointed 👍🏻
Rupert Bradshaw
Most agencies have an ethos. Very few are truly faithful to them. When you work with Simon and the team at To The Point, you see that clear concise communication isn't just a line - it's something that runs through the heart of everything they do. Every line of copy. Every stroke of creative. It all starts with clarity.
Jeremy Hocter
The level of creativity and quality of the material Simon and his team at To The Point produce often exceed my expectations. They deliver high quality design concepts under pressure, with solutions which can be carried out immediately - we don't have to go back to the drawing board, which has been the case with some other agencies who don't fully understand the private equity sector. Simon's understanding of a brief and a project is always thorough, well thought-through, and as a result the concepts are focussed on delivering just the right message at the right time. Simon and his team have a genuine desire to get to the heart of what you are trying to communicate and come up with effective ways to help get that message across. The pleasant surprise is that at the end of the project the invoices match the estimate, yet you feel they have put much more work into the designs and delivery than are reflected by the bill.
Matthew Sims
To The Point aren’t just an incredible creative agency with imagination, creativity and flair. They are an agency that bring together a host of skill and knowledge to bring to life your campaign from start to finish. We have worked with the team at To The Point for over 6 years and in that time they have masterminded the evolution of the Croydon BID brand, design and messaging which has allowed us to engage on all levels with our audience. Above all, the team at To The Point are all about relationships - building positive partnerships for the long term future of your business. I would, without question or hesitation, recommend Simon and the team to any of my contacts. You won’t be disappointed 👍🏻
Rupert Bradshaw
Most agencies have an ethos. Very few are truly faithful to them. When you work with Simon and the team at To The Point, you see that clear concise communication isn't just a line - it's something that runs through the heart of everything they do. Every line of copy. Every stroke of creative. It all starts with clarity.
Jeremy Hocter
The level of creativity and quality of the material Simon and his team at To The Point produce often exceed my expectations. They deliver high quality design concepts under pressure, with solutions which can be carried out immediately - we don't have to go back to the drawing board, which has been the case with some other agencies who don't fully understand the private equity sector. Simon's understanding of a brief and a project is always thorough, well thought-through, and as a result the concepts are focussed on delivering just the right message at the right time. Simon and his team have a genuine desire to get to the heart of what you are trying to communicate and come up with effective ways to help get that message across. The pleasant surprise is that at the end of the project the invoices match the estimate, yet you feel they have put much more work into the designs and delivery than are reflected by the bill.
Matthew Sims
To The Point aren’t just an incredible creative agency with imagination, creativity and flair. They are an agency that bring together a host of skill and knowledge to bring to life your campaign from start to finish. We have worked with the team at To The Point for over 6 years and in that time they have masterminded the evolution of the Croydon BID brand, design and messaging which has allowed us to engage on all levels with our audience. Above all, the team at To The Point are all about relationships - building positive partnerships for the long term future of your business. I would, without question or hesitation, recommend Simon and the team to any of my contacts. You won’t be disappointed 👍🏻
Rupert Bradshaw
Most agencies have an ethos. Very few are truly faithful to them. When you work with Simon and the team at To The Point, you see that clear concise communication isn't just a line - it's something that runs through the heart of everything they do. Every line of copy. Every stroke of creative. It all starts with clarity.
Jeremy Hocter
The level of creativity and quality of the material Simon and his team at To The Point produce often exceed my expectations. They deliver high quality design concepts under pressure, with solutions which can be carried out immediately - we don't have to go back to the drawing board, which has been the case with some other agencies who don't fully understand the private equity sector. Simon's understanding of a brief and a project is always thorough, well thought-through, and as a result the concepts are focussed on delivering just the right message at the right time. Simon and his team have a genuine desire to get to the heart of what you are trying to communicate and come up with effective ways to help get that message across. The pleasant surprise is that at the end of the project the invoices match the estimate, yet you feel they have put much more work into the designs and delivery than are reflected by the bill.
Matthew Sims
To The Point aren’t just an incredible creative agency with imagination, creativity and flair. They are an agency that bring together a host of skill and knowledge to bring to life your campaign from start to finish. We have worked with the team at To The Point for over 6 years and in that time they have masterminded the evolution of the Croydon BID brand, design and messaging which has allowed us to engage on all levels with our audience. Above all, the team at To The Point are all about relationships - building positive partnerships for the long term future of your business. I would, without question or hesitation, recommend Simon and the team to any of my contacts. You won’t be disappointed 👍🏻
Rupert Bradshaw
Most agencies have an ethos. Very few are truly faithful to them. When you work with Simon and the team at To The Point, you see that clear concise communication isn't just a line - it's something that runs through the heart of everything they do. Every line of copy. Every stroke of creative. It all starts with clarity.
Jeremy Hocter
The level of creativity and quality of the material Simon and his team at To The Point produce often exceed my expectations. They deliver high quality design concepts under pressure, with solutions which can be carried out immediately - we don't have to go back to the drawing board, which has been the case with some other agencies who don't fully understand the private equity sector. Simon's understanding of a brief and a project is always thorough, well thought-through, and as a result the concepts are focussed on delivering just the right message at the right time. Simon and his team have a genuine desire to get to the heart of what you are trying to communicate and come up with effective ways to help get that message across. The pleasant surprise is that at the end of the project the invoices match the estimate, yet you feel they have put much more work into the designs and delivery than are reflected by the bill.
Experience
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tothepoint
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United Kingdom
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Design Services
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1 - 100 Employee
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Founder and managing director
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Mar 1991 - Present
Set up business and named it on the basis that we would deliver: Clear, concise brand communications. Have grown the business to a turnover of £1.5m and a ranking in the design week and marketing top 100 UK design consultancies. We have the added security of owning our 2200 sq ft premises in London Bridge, close to thriving borough market. Working with owners, board directors and senior management on brand creation, evolution and guardianship, from small funded start-ups to FTSE 100 businesses. As a company, we bring brands to life across print, digital and workspace environments. We create engaging solutions with an emphasis on ensuring brand consistency across all brand touchpoints. With an ideas based approach, we engage, differentiate and convey the vision and purpose of our clients to their audience. We help to build reputations by delivering communications that enhance recognition, recollection, retention and give a tangible return on investment. We continue to research and develop all aspects of our business, using appropriate mediums of communication, from print, websites, video, apps and AI to wayfinding and workplace installations. With the increased usage of wearable tech, smartphones and tablets, we ensure compatibility across all platforms, advise on the suitability of purpose and help plan for an integrated strategy for the use of social and business networking. We never forget that the message must be clear and concise. Show less
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Creative Director
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Jun 1988 - Mar 1991
Grew business from a staff of 3 to a staff of 10 with MD Jonathan Shalit. With strong growth in the corporate side of the business, mainly B2B marketing, the company diversified into music and entertainment. Although exciting times, the direction of the business was being split. Jonathan went on to pursue his musical and management interests and established Roar Global. I combined my new management and new business skills, gained from Jonathan, with my core brand and communications skills and went on to found to the point limited. Show less
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Designer to associate director
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Jun 1983 - Jun 1988
Straight from college into this small family run business with main stream clients including Schroders, BP, Mercedes Benz, Sony and Fiat. Worked on print and exhibitions including the Motorshow for Mercedes to market leading reports for BP - the statistical review of world energy. Progressed from designer to associate director but the company growth, and investment in new technologies, was restricted so I left to join FAB as creative director and drive growth and investment. Straight from college into this small family run business with main stream clients including Schroders, BP, Mercedes Benz, Sony and Fiat. Worked on print and exhibitions including the Motorshow for Mercedes to market leading reports for BP - the statistical review of world energy. Progressed from designer to associate director but the company growth, and investment in new technologies, was restricted so I left to join FAB as creative director and drive growth and investment.
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Education
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1979 - 1983
london college of printing
BA(hons), media and production design -
1973 - 1978
Whitgift, South Croydon
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