Simon Girardin
CRO Manager at ConversionAdvocates- Claim this Profile
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Topline Score
Bio
Jamie Benchimol
From the moment I started working with Simon, I knew he was a very detail-oriented and passionate person. He truly loves what he does and the clients that he works with can see and feel that. Not only was Simon able to provide many different and out-of-the-box solutions to his clients, but he was also someone that I was able to count on to get the job done well. I also can’t leave out how process-oriented he is and how this greatly helped his team and the people who worked closely with him. Simon is great at what he does and has been a pleasure to work with.
Victoria Boyer
It is truly a pleasure to work with Simon. His CRO passion and his desire to grow his expertise with the newest knowledge always motivated me to be a better CRO specialist. Simon is also an active listener, making him an amazing leader. He always understands his colleagues’ and clients’ needs. He has the ability to easily communicate his ideas, and he provides feedback if needed. For those reasons, I highly recommend Simon because he would be an asset to any team.
Penny Manzouri
Simon is a CRO genius! With his patience, attention to detail, and natural teaching ability, he is not only great at what he does but he is a fantastic leader. His drive and willingness to learn took him from CRO Specialist to CRO Lead within the span of 8 months, clearly displaying his strong work ethic. Simon always had a positive attitude and valued open communication making him a pleasure to work with and a great asset to our team.
Jamie Benchimol
From the moment I started working with Simon, I knew he was a very detail-oriented and passionate person. He truly loves what he does and the clients that he works with can see and feel that. Not only was Simon able to provide many different and out-of-the-box solutions to his clients, but he was also someone that I was able to count on to get the job done well. I also can’t leave out how process-oriented he is and how this greatly helped his team and the people who worked closely with him. Simon is great at what he does and has been a pleasure to work with.
Victoria Boyer
It is truly a pleasure to work with Simon. His CRO passion and his desire to grow his expertise with the newest knowledge always motivated me to be a better CRO specialist. Simon is also an active listener, making him an amazing leader. He always understands his colleagues’ and clients’ needs. He has the ability to easily communicate his ideas, and he provides feedback if needed. For those reasons, I highly recommend Simon because he would be an asset to any team.
Penny Manzouri
Simon is a CRO genius! With his patience, attention to detail, and natural teaching ability, he is not only great at what he does but he is a fantastic leader. His drive and willingness to learn took him from CRO Specialist to CRO Lead within the span of 8 months, clearly displaying his strong work ethic. Simon always had a positive attitude and valued open communication making him a pleasure to work with and a great asset to our team.
Jamie Benchimol
From the moment I started working with Simon, I knew he was a very detail-oriented and passionate person. He truly loves what he does and the clients that he works with can see and feel that. Not only was Simon able to provide many different and out-of-the-box solutions to his clients, but he was also someone that I was able to count on to get the job done well. I also can’t leave out how process-oriented he is and how this greatly helped his team and the people who worked closely with him. Simon is great at what he does and has been a pleasure to work with.
Victoria Boyer
It is truly a pleasure to work with Simon. His CRO passion and his desire to grow his expertise with the newest knowledge always motivated me to be a better CRO specialist. Simon is also an active listener, making him an amazing leader. He always understands his colleagues’ and clients’ needs. He has the ability to easily communicate his ideas, and he provides feedback if needed. For those reasons, I highly recommend Simon because he would be an asset to any team.
Penny Manzouri
Simon is a CRO genius! With his patience, attention to detail, and natural teaching ability, he is not only great at what he does but he is a fantastic leader. His drive and willingness to learn took him from CRO Specialist to CRO Lead within the span of 8 months, clearly displaying his strong work ethic. Simon always had a positive attitude and valued open communication making him a pleasure to work with and a great asset to our team.
Jamie Benchimol
From the moment I started working with Simon, I knew he was a very detail-oriented and passionate person. He truly loves what he does and the clients that he works with can see and feel that. Not only was Simon able to provide many different and out-of-the-box solutions to his clients, but he was also someone that I was able to count on to get the job done well. I also can’t leave out how process-oriented he is and how this greatly helped his team and the people who worked closely with him. Simon is great at what he does and has been a pleasure to work with.
Victoria Boyer
It is truly a pleasure to work with Simon. His CRO passion and his desire to grow his expertise with the newest knowledge always motivated me to be a better CRO specialist. Simon is also an active listener, making him an amazing leader. He always understands his colleagues’ and clients’ needs. He has the ability to easily communicate his ideas, and he provides feedback if needed. For those reasons, I highly recommend Simon because he would be an asset to any team.
Penny Manzouri
Simon is a CRO genius! With his patience, attention to detail, and natural teaching ability, he is not only great at what he does but he is a fantastic leader. His drive and willingness to learn took him from CRO Specialist to CRO Lead within the span of 8 months, clearly displaying his strong work ethic. Simon always had a positive attitude and valued open communication making him a pleasure to work with and a great asset to our team.
Credentials
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AB Tasty User
AB TastyAug, 2022- Sep, 2024 -
A/B Testing Mastery
CXLNov, 2021- Sep, 2024 -
Heuristic Analysis Frameworks
CXLOct, 2021- Sep, 2024 -
Professional Scrum Master I
Scrum.orgSep, 2020- Sep, 2024 -
Google Tag Manager Fundamentals
GoogleOct, 2020- Sep, 2024 -
Advanced Google Analytics
GoogleSep, 2020- Sep, 2024 -
Google Analytics Fundamentals
GoogleSep, 2020- Sep, 2024 -
Email Marketing
HubSpot AcademyJan, 2021- Sep, 2024 -
Growth-Driven Design
HubSpot AcademyOct, 2020- Sep, 2024 -
Content Marketing
HubSpot AcademyOct, 2020- Sep, 2024 -
Inbound Marketing
HubSpot AcademySep, 2020- Sep, 2024 -
Inbound
HubSpot AcademySep, 2020- Sep, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Oct, 2020- Sep, 2024 -
SEMrush Content Marketing Toolkit Exam
SEMrushOct, 2020- Sep, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Sep, 2020- Sep, 2024 -
SEMrush SEO Tollkit Exam
SEMrushSep, 2020- Sep, 2024
Experience
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ConversionAdvocates
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Canada
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Advertising Services
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1 - 100 Employee
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CRO Manager
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Jan 2022 - Present
I consult growth-stage startups to help achieve their business goals through ROI-positive CRO programs.As the main point of contact for my clients, I serve as a strategic advisor that integrates with their growth team. I help create alignment between the internal functions of the business as well as developing a data-driven approach to testing. I act as the strategic leader in weekly sprint calls where I present CRO strategy, research deliverables, test results and research-driven test plans. I make sure to have executive level buy in at the program level as well as the individual test level, using a number of masterclass consultation techniques and frameworks.I conduct rigorous customer and market research to uncover insights and connect the dots so that we can create data-driven and customer focus test hypotheses. All the research that I conduct feeds into detailed project plans and roadmaps that I develop and maintain.Everything that we do in our partnership is documented into a single Hub of Insights. This is where my clients and my team will see research & testing insights listed and also triangulated, and against which conversion roadblock they relate to most.
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CRO Lead
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Jul 2021 - Jan 2022
RESTRUCTURE THE CRO SERVICE• Advocated a new vision and direction for the service.• Restructured the service fees, how it sold and how it is delivered to better reflect the scientific method and process.• Producticized a number of new services into packages that could be sold, and pitched to introduce them to management and to clients.• Mapped, documented and communicated new CRO processes inside Click Up, a project management software.• Built a detailed 90-day CRO training program.ADVOCATE A NEW VISION• Increased the average client MRR by 2X with a better definition of the ICP and a cleansing of unqualified clients. Grew the service monthly billables by 3X as well.• Shifted the mindset from increasing the conversion rate to increasing Lifetime Value (LTV) and from User Experience (UX) to Customer Experience (CX).• Created and nurtured a healthy culture of accountability and rigor, leading up to the CRO team being reputed agency-wide for being organized and effective.• Built a data-driven culture designed to extract and act upon key learnings, leveraging data triangulation and shift client insights to hypotheses instead of untested recommendations.• Developed and documented processes to support the team's growth and satisfaction, such as a fully mapped 3 month onboarding plan, a quarterly career path tracker, clear performance review criteria and bi-weekly 1:1's.• Recognized as the agency’s best motivator for 2021.
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CRO Analyst
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Sep 2020 - Jul 2021
CONVERSION RATE OPTIMIZATION• Audit pages or platforms based on usability heuristics to recommend improvements or experiments on design principles, value proposition and user flow sequences.• Plan, implement and analyze A/B testing experiments using Google Optimize.• Design highly engaging and converting landing pages when my clients have a specific audience & objective in mind, using Unbounce and HubSpot. Examples of success stories : - Client in the construction industry : lead generation for a E-book, 58% conversion rate. - Client in the tech industry : lead generation for a recurring service, 5.5% conversion rate. - B2B client in the power tools industry : lead generation for multiple HubSpot landing pages : improving conversion rate from <1% to 6%.• Design wireframes to present concept ideas using Abode XD.• Conduct customer research, including Analytics insights, UX competitive analyses, user testing and surveying.SEARCH ENGINE OPTIMIZATION• Conduct keyword research : keyword mapping, grouping and comparison to competitors to identify gaps and opportunities.• Create content strategies meant to improve thought leadership, conversions & authority in the industry.• Prepare & present trainings to educate clients on SEO & its purpose : empower clients with my skills, knowledge & vision.TRACKING & ANALYTICS• Perform tracking audits that validate proper and standard implementations. Validate goal tracking with knowledge of business objectives in mind. Understand the differences between lead generation websites and ecom websites.• Provide strategical recommendations to improve data collection, whether be it with Google Analytics, or other tools, such as Hotjar, or GTM.• Implement tracking autonomously using Google Tag Manager or code snippets: javascript, iframes.• Troubleshoot tracking or formatting issues with Chrome Dev Tools.
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Camso
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Canada
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Machinery Manufacturing
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700 & Above Employee
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Digital Marketing Consultant
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Aug 2018 - Aug 2019
SOCIAL MEDIA• Develop dedicated landing pages on Unbounce for audiences to subscribe to webinars.• Manage high performing ad campaigns with budgets in the 4 figures, that generate strong engagement level, >8 relevance score, and high conversion rates.• Recommend copy, audience and targeting for paid campaigns.• Provide vulgarized performance reports of ad campaigns performance with key insights and recommendations.• Audit the UX/UI of content pieces created by BU marketing managers.• Recommend social media content in line with the content strategy.• Coach and support the Digital Marketing and Communications intern.PROJECT MANAGEMENT FOR THE MATERIAL HANDLING BUSINESS UNIT• Coordinate the launch of new products.• Recommend UX/UI improvements to the products catalog.• Provide content to complete product pages, such as features and benefits.• Coordinate the production of technical documents such as FAQs.• Provide recommendations, and improve tools for sales representatives.
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Digital Marketing and Communications intern
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May 2018 - Aug 2018
SOCIAL MEDIA• Schedule and publish posts to respect the editorial calendar.• Recommend copy, audience and targeting for paid campaigns.• Publish paid campaigns.• Provide insights to BU managers to create relevant digital communications : provide a user experience point of view .• Analyse social media performance monthly through KPIs, and recommend improvements, such as tracking the Facebook Relevance Score.• Provide vulgarized performance reports to BU managers with key insights and recommendations.• Recommend A/B testing for new social media functionalities and provide a debrief on the performance of the tests.• Follow and be aware of social media best practices and updates, and provide key insights to my team through monthly meetings.• Perform regular competitive intelligence on social media.WEBSITE• Optimise SEO via metalinks, file nomenclature, desriptions, etc, on CMS.• Update content, publish articles and websites sections on CMS.• Create test pages on stage website and provide mock-ups for new content before posting live.• Recommend improvements for user experience.
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Université de Sherbrooke
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Canada
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Higher Education
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700 & Above Employee
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Call Center Supervisor
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Nov 2016 - Jun 2018
• Develop a process that puts empathy at the forefront of communications, resulting in +30% effectiveness to close donations from past alumni.• Provide coaching and advice to the team.• Oversee operations from a team of 8-15 phone operators.• Train employees on the process and best practices.
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Telephone Operator
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Jan 2016 - Jun 2018
• Create empathetic relationships with past alumni to ask for their donations for current student projects.• Gather personal and professional updates and update the database.• Close donations from cold outreach to fund special student projects.
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SOPREMA Canada
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Canada
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Wholesale Building Materials
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300 - 400 Employee
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Marketing Intern
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Aug 2017 - Dec 2017
• Manage high performing ad campaign with a budget in the 5 figures, that generate strong engagement level, >8 relevance score, and high conversion rates.• Strategize and create a Hubspot campaign to nurture leads and drive them down the conversion funnel.• Establish email sequences leveraging workflows inside Hubspot.• Generate reports from Google Analytics & Hubspot, and present them to the CMO. • Manage high performing ad campaign with a budget in the 5 figures, that generate strong engagement level, >8 relevance score, and high conversion rates.• Strategize and create a Hubspot campaign to nurture leads and drive them down the conversion funnel.• Establish email sequences leveraging workflows inside Hubspot.• Generate reports from Google Analytics & Hubspot, and present them to the CMO.
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Formica Group North America
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United States
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Wholesale Building Materials
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300 - 400 Employee
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Marketing Intern
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Jan 2017 - Apr 2017
• Prepare tradeshows with assets, merch and kiosk materials.• Coordinate projects involving multiple stakeholders, and maintaining delivery dates.• Negotiate with suppliers for orders of merch, print assets & others. • Prepare tradeshows with assets, merch and kiosk materials.• Coordinate projects involving multiple stakeholders, and maintaining delivery dates.• Negotiate with suppliers for orders of merch, print assets & others.
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Education
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2019 - 2020
Université de Sherbrooke
M. Sc., E-Commerce/Electronic Commerce -
2015 - 2019
Université de Sherbrooke
Baccalauréat, Marketing -
2013 - 2015
Cégep de Saint-Hyacinthe
Diplôme d'Études Collégiales, Sciences humaines avec profil en administration -
2008 - 2013
École Secondaire Saint-Jospeh
Diplôme d'Études Secondaires, Programme d'Éducation Internationale -
2021 -
CXL
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