Simon Davies BA CMRS CMRP CAIP XMP

European Talent and Engagement Manager at Panasonic Europe
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Contact Information
us****@****om
(386) 825-5501
Location
London Area, United Kingdom, UK
Languages
  • German Elementary proficiency

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5.0

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Robin J Birn, FMRS, LifeFCIM, LifeMCIM, MCIPR

Simon has a wealth of experience running research programmes to provide insight from complex voice of the customer and employee experience information systems. It is always interesting listening to his interpretation of trends identified and the meaning of the feedback from audiences researched.

LinkedIn User

I've had the honour of working with Simon over the past several years at ATB Financial. What immediately stood out to me was his friendly and outgoing nature, coupled with a passion for data analytics. What this meant for our relationship over the years was his ability to provide valuable insights and perspectives to my team. Another attribute that stood out to me was his ongoing follow up on whether I needed any further insights or help from him to understand the data I was viewing. I viewed him as a true partner who was interested in my team's success and stood behind to support me whenever I needed it. Thank you Simon!

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Credentials

  • Tableau Essential Training (2021)
    LinkedIn
    Nov, 2022
    - Nov, 2024
  • Experience Management Foundations
    Qualtrics XM Institute
    Jan, 2022
    - Nov, 2024
  • Understanding Human Experiences
    Qualtrics XM Institute
    Jan, 2021
    - Nov, 2024
  • Design Thinking: Understanding the Process
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • UX Research for Agile Teams
    LinkedIn
    Jan, 2020
    - Nov, 2024
  • Employee Experience
    LinkedIn
    Jul, 2019
    - Nov, 2024
  • Marketing Communications
    LinkedIn
    Dec, 2018
    - Nov, 2024
  • Body Language for Leaders
    LinkedIn
    Jan, 2018
    - Nov, 2024
  • MRIA Advanced Statistics
    Marketing Research and Intelligence Association
    Sep, 2015
    - Nov, 2024
  • IBM SPSS Text Analytics
    IBM SPSS
    Jun, 2014
    - Nov, 2024
  • Ethical Issues and Privacy in Marketing Research
    MRIA Institute for Professional Development
    Jun, 2013
    - Nov, 2024
  • Market Segmentation Using IBM SPSS Statistics
    IBM SPSS
    Nov, 2011
    - Nov, 2024
  • Introduction to IBM SPSS Text Analytics for Surveys
    IBM SPSS
    Sep, 2011
    - Nov, 2024
  • Enhancing the Value of Clientside Research
    Market Research Society (MRS)
    Sep, 2010
    - Nov, 2024
  • Pricing Research
    Market Research Society (MRS)
    Nov, 2009
    - Nov, 2024
  • The Practice of Advanced Sampling in Market Research
    Market Research Society (MRS)
    Nov, 2009
    - Nov, 2024
  • Employee Research Networking Seminar
    SNAP Surveys
    Oct, 2009
    - Nov, 2024
  • Delivering Presentations for Maximum Impact
    Market Research Society (MRS)
    May, 2009
    - Nov, 2024
  • Annual Survey Research Seminar
    SNAP Surveys
    Dec, 2008
    - Nov, 2024
  • Full Member
    Market Research Society (MRS)
    Jun, 2006
    - Nov, 2024
  • Collecting and Analysing Data for Best Value
    SPSS
    Mar, 2001
    - Nov, 2024
  • XM Professional Certification
    Qualtrics XM Institute
    Feb, 2022
    - Nov, 2024

Experience

  • Panasonic Europe
    • Germany
    • Appliances, Electrical, and Electronics Manufacturing
    • 100 - 200 Employee
    • European Talent and Engagement Manager
      • Sep 2022 - Present

      Leading on #employeeengagement #employeeexperience, data, analytics, insights and action. Part of the central European Talent team working closely with Senior Leadership and HR to understand the key business drivers to shape and facilitate the European Talent Management agenda. The world of work has shifted. Now is the time to tune into the changing needs of our employees and to help us to achieve our aspiration of #bestplacetowork. Leading on #employeeengagement #employeeexperience, data, analytics, insights and action. Part of the central European Talent team working closely with Senior Leadership and HR to understand the key business drivers to shape and facilitate the European Talent Management agenda. The world of work has shifted. Now is the time to tune into the changing needs of our employees and to help us to achieve our aspiration of #bestplacetowork.

  • ATB Financial
    • Canada
    • Banking
    • 700 & Above Employee
    • Team Member (EX) Experience Research and Insights Lead
      • Mar 2014 - Mar 2022

      ACHIEVEMENTS: - Winner of the ATB President’s League Award within first year, highly recognized leader - Implemented Qualtrics EX3 and EX5 for multi year contract - Implemented Anytime Feedback to report an idea, suggestion, question or concern - Implemented KPI metrics - NPS, CSAT, CES, Trust, Confidence & DEI, and 360 performance management feedback - RoI on EX program initiatives and cost benefit measurement identifying YOY savings £500,000 - Strategic thinker, partner, collaborator and effective team worker, passionate about coaching and developing self and others. SPECIALTIES: - Qualtrics Experience Management (XM) and Employee Experience (EX) - Engagement, Lifecycle, Pulse, 360, Frontline Feedback, World Norms and Collaborative Action Planning ensuring implementation and value is leveraged from Qualtrics utilization. - Setting up and establishing core foundations of a client side in house research function and sentiment strategy - Translate research objectives and needs into actionable research initiative scope and design - Identifying business data driven insights and action planning to improve enterprise strategy through data into stories and insights into action via interactive customized dashboards RESPONSIBILTIES: - Design and align EX initiatives to corporate business objectives, strategy and employee lifecycle - Equip leaders with business data driven insights that align to three corporate scorecard metrics - The Place to Work, Cultural Health and the Place to BE. ALL IN - Collaborate with a wide range of cross functional teams and seniors leaders on all aspects of research project end to end scope, design and implementation and maturity of EX - Coach and train Strategic Partners and Business Leaders self serve XM dashboards using Qualtrics - Integrate Experience data with Organizational data (X & O) to provide 3rd dimension value added insights. - Active Qualtrics partner in preview of new development initiatives, XM Advocates and XM Institute. Show less

  • Voice of Your Customers
    • Calgary, Canada | London, United Kingdom
    • Marketing Research and Insights Professional
      • Nov 2011 - Dec 2020

      Past clients/projects: Annual global customer satisfaction survey - Technology Business customer segmentation, brand perception, brand product associations and attributes, customer satisfaction, net promoter score, gap analysis, decision making, purchase responsibilities and expenditure - UK Brand Consultancy and International B2C/B2B User and Non user awareness/products and services, perceptions and attitudes research - Professional Association Market Research Technology Provider and Media Buying Agency London HE Universities International Government Agency Show less

  • BPP
    • United Kingdom
    • Professional Training and Coaching
    • 700 & Above Employee
    • Head of Marketing Intelligence
      • Oct 2010 - Jan 2012

      Responsible for developing and implementing strategic foundations and systems of a new Marketing Intelligence team within a private sector for profit education institution. Working as a corproate business function and responsible for designing, managing and delivering high level research and engagement activities with senior business stakeholders and product owners. Responsible for managing the marketing intelligence across the business to strategically 'Understand the Customer' to inform, support and influence business wide activities and strategic initiatives essential for business development, marketing and campaign activity, customer services and brand. Key achievements to date have been: - Designed and developed an extensive three year Marketing Intelligence activity plan aligned to Understand the Customer, executed through Voice of Your Customer engagement channels. - Successfully implemented new operational specialised market research software and migration of systems. - Introduced new KPI business performance matrix indicators for ongoing measurement and trend analysis. - Introduced Net Promoter Score measurements to new student feedback channels. - Led the design and execution of the business first Prospective Students Survey across domestic and international markets. - Introduced and analysed Van Westendorp pricing research to directly support degree pricing for 2012. - Led the design and development and analysis of the first business brand awareness survey. - Led the design and development and phased execution of the business defectors research to understand and support business retention strategy. Show less

  • CIMA
    • United Kingdom
    • Accounting
    • 400 - 500 Employee
    • Market Research Manager
      • Feb 2008 - Oct 2010

      Project manage the entire global research programme across CIMA markets to build effective and actionable insight aligning to corporate strategy for ongoing business development. Key projects designed, and analysed were: - International Brand Awareness and Pricing Research (covering 9 markets) - Part Qualified and Qualified Salary Surveys (covering 15 markets) - Membership satisfaction, usage and awareness - Brand Identity research, UK, RoI, Sri Lanka and Malaysia - Mid-Size Business Confidence Tracker - Website development - New product development and market testing product bundle offerings - Supporting Thought Leadership and PR activities - Pre and Post advertising trackers. Had initiated the full restructure of large global projects into category and product specific surveys to ensure research is specific and relevent to audiences, and more effective for business implementation and action planning. Show less

  • Freelance
    • Consultant
      • 2007 - 2008

      During an 18 month period of freelance activity I worked with clients in Local Authority, and Research Agencies managing advertising tracking studies and also customer satisfaction surveys for utility clients. During an 18 month period of freelance activity I worked with clients in Local Authority, and Research Agencies managing advertising tracking studies and also customer satisfaction surveys for utility clients.

  • ICAEW
    • United Kingdom
    • Accounting
    • 700 & Above Employee
    • Senior Member Insight Research Executive
      • Oct 2005 - Oct 2006

      Design and manage a varied programme of research amongst students, senior financial members in business and practice Design and manage a varied programme of research amongst students, senior financial members in business and practice

  • Tunbridge Wells Borough Council
    • Research Officer
      • 1999 - 2006

      Set up and Manage the entire research programme amongst residents and b2b community groups Set up and Manage the entire research programme amongst residents and b2b community groups

Education

  • Qualtrics
    Certified Experience Management, Certified Experience Management
    2022 -
  • Canadian Research Insights Council
    Certified Analytics Insights Professional, Certified
    2021 -
  • Market Research Intelligence Association (MRIA)
    Certified Market Research Professional, Market Research
    2017 -
  • The Market Research Society
    Certified MRS, Market Research
    1995 -
  • University of the West of England
    BA Hons Business Studies, Business Studies
    1997 - 1999
  • John Masefield High School
    GCSE, National Curriculum
    1987 - 1990

Community

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