Simone Picone
CRM SPECIALIST at ARCA SGR- Claim this Profile
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English Full professional proficiency
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French Limited working proficiency
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Xhosa Limited working proficiency
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Bio
Experience
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Arca Fondi SGR
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Italy
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Financial Services
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1 - 100 Employee
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CRM SPECIALIST
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Feb 2016 - Present
In this role I am in charged of: • Updating analysis on customer base segmentation of associated banks (risk profile, time horizon, financial needs) - Excel and PowerPoint • Analyzing information provided by external consultants (GFK Eurisko) about major trends on asset management and financial needs of italian population and writing reports for the sales management • Maintaining constant updates of CRM systems to analyze Arca Customers using CRM Analytics software (Visokio e PowerBi) • Supporting the Product development team to identify the target in order to create financial products and following the phase of launch and the restyling of the products’range • Analyzing the communication effectiveness and writing reports addressed to the digital communication team (Google Analytics) • Analyzing customer experience on the website and producing reports for the management • Writing sales reports for associated banks to better address their sales performances and reporting to the management (Excel and PowerPoint) • Business Analysis for the Board of Directors • Periodic Analysis of the Italian Asset Management market Show less
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SOCIETA' COOPERATIVA NAZCA- MONDOALEGRE ONLUS
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Agrate Brianza
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SALES AND MARKETING MANAGER
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Mar 2012 - Jun 2015
NazcaMondoalegre is a cooperative whose aim is to promote fair trade products (both food and Handcrafts). The cooperative owns 15 shops in the Province of Monza and Brianza and about hundred of external clients. As far as this position is concerned I was in charge of: • Developing B2B marketing strategies for the launch of new campaigns. • Analyzing sales and writing monthly reports • Conducting marketing research to understand new targets and analyze KPI's and ROI's (qualitative and quantitative methods) • Analytical skills with experience in presenting and communicating findings (use of SPSS, Excel and PowerPoint) • Analyzing potential stakeholders • Email marketing, Social media marketing, content manager: use of social media monitoring tools such as Visokio and Gephi, Show less
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Intesa Sanpaolo
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Italy
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Banking
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700 & Above Employee
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BACK OFFICE ADMISTRATION AND CONSULTANT
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Apr 2009 - Feb 2011
• Public relations with foreign banks • SWIFT messaging • Payments • Administration control • Public relations with foreign banks • SWIFT messaging • Payments • Administration control
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ARESTA (AGENCY FOR REFUGEES EDUCATION, SKILLS TRAINING AND ADVOCACY)
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Cape Town Area, South Africa
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PUBLIC HEALTH POLICY RESEARCH OFFICER
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Jan 2006 - Jun 2008
ARESTA is an NGO funded by the local branch of the UNHCR and it deals with Refugees' problematics in the Western Cape Province in South Africa. My core activity was mainly to analyze the struggle in accessing public health cares. In doing so I developed and carried on a Survey, therefore: • I developed Social Research Skills (Qualitative and Quantitative) • I created and administered a Questionnaire Survey about refugees' access to public health policies • I promoted diversity management • Advocacy skills • Sample design and Big Data Analytics • I used different computer softwares to prepare reports of my data (SPSS, Excel, QSR NVivo7) Show less
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CeSPI (CENTRO STUDI PROBLEMI INTERNAZIONALI)
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Milan Area, Italy
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SOCIAL RESEARCH INTERN
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May 2005 - Nov 2005
CeSPI is an NGO whose aim is to promote studies of geo-political matters and coordinates activities and studies regarding migration issues with other no-profit partners such as Caritas. In this role I was mainly involved on studies regarding undocumented migrants, therefore: • I developed Social Research Skills (Qualitative and Quantitative) • I created and administered a Questionnaire Survey • I promoted diversity management in relation to the Romani and Sinti Population of Milan • I conducted a study concerning the stuation of un-documented migrants • I mapped the Volunteer social and free healthcares centers Show less
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Education
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ETASS
Mini-master, Marketing and Communication -
University of Cape Town
MsocSc (Master of Social Science), Sociology -
ISPI - Istituto per gli Studi di Politica Internazionale
DIPLOMA IN EMERGENCIES AND HUMANITARIAN INTERVENTION, INTERNATIONAL POLITICAL STUDIES -
Università degli Studi di Milano-Bicocca
Bachelor of Arts (B.A.), Sociology